Website Maintenance and Business Websites - Do I Need it?

A common comparison is often made between a website and a car. It turns out the design process for a car and a website are very similar. When you buy a car, it needs routine maintenance. A website also needs maintenance. Like a car, if your website is not cared for over time, at some point it will break down.

Can you imagine driving your car around town with a flat tire for a long period of time? Or not putting gas in the car since the day you bought the car? Believe it or not, this is a lot of how people treat their company websites.

What if you launched your website and you never updated it? Or once you bought your car, you’ve never had the oil changed? Both would still run and may run just fine for a long time.

But at some point, if you never change the oil, or you never update your website, the car and the website is going to fail. And at that point, it would be a big failure. Your only solution may be a new car or a new website.

In 2024 the average business will spend $3,000-$75,000 dollars replacing a website. Instead of thinking of your website as disposable and every few years we’re going to replace it. What if we kept up on our maintenance? Instead created this high performance machine that improves over time. What if we never had to replace our website again?

Our webinar discusses good website maintenance and how it will drastically reduce the cost of your website.

1. Website Maintenance: Do I really need it? Presented by Cybervise

2. Maintenance Required SEO

3. Benefits Extends the life of your website Improves User Experience Improves Conversions/Sales Improves SEO - Ranking Factor?

4. What is Website Maintenance? Security Content Design Technical SEO Function Performance

5. Security Cost of a Malware: Small Business - Loses $427/minute site is down (IDC) 65% of visitors won’t return to website (SiteLock) Est. 30-60 hours to clean Once infected, 24 hours to re-infect.

6. Losing Customers Content - Can’t find it. Design - Can’t use it. Function - Missing leads?

7. Cost of Losing Customers Average site - 2.5% conversion Monthly visitors to your site No. Of Goal Completions Sales closing rate = ? Average sale?

8. Cost of Losing Customers Sample Monthly visitors = 500/month Goals complete = 5/month Conversion Rate = 1% Sales closing rate = 60% (3) Average sale = $1000 Website Revenue = $3000/month Potential Revenue = $7500/month

9. Website Maintenance & SEO One broken link or error message is a symptom of an unmaintained site and should receive the lowest rating. - Google Hacked or Defaced Spam comments or Bot Content “Old” Websites Content about Past Events Outdated Product Models Inaccurate or misleading content Review the Wayback Machine or Internet Archive

10. Technical SEO What updates should we focus on? - Google’s Gary Illyes Cybervise: If you don’t know someone is doing this, it’s not happening.

11. Performance How often are you checking? Code updates Site Speed Google’s Index Search Traffic Conversion Rate

12. Outsourced Website Maintenance Why it is not happening: Trying to handle it in-house. Current Web Developer Relationship. Concern about cost.

13. Next Steps Tackle in this order: Security Function Content Technical SEO Design Performance

14. Join Us Next Month! Friday, June 21st @1:00 EST Topic: Home Page Strategy - Lead with your Best June

15. Questions? Thanks for coming! For more information on the topic discussed today contact: Carmen Krupar, Cybervise 513-510-4962 ex 101 [email protected]