Week 2 Gender-swap campign infographic_Shaswati.pptx

Gender Swap Campaign Inforgraphics

1. A graphical portrayal of a woman as the primary income earner and decision-maker within a family, overseeing household finances and making investment decisions. A depiction of a man undertaking household responsibilities and managing the family budget. Destabilizing Stereotypes ⎯ An Innovative Marketing Campaign for Financial Services, Transgressing Traditional Gender Roles

2. Demographic focus F orward-thinking individuals aged between 25 and 45  Pricing The pricing strategy, competitive in nature, highlights the intrinsic value and potential benefits of the products and services offered while maintaining a price point that is both affordable and accessible to the intended demographic. Product The proposition involves a diverse array of financial products and services, encompassing personal loans, investment opportunities, and budget management tools. These offerings are designed to cater to the distinct requirements of every individual, irrespective of gender. Communication Strategy "Challenging Stereotypes, Cultivating Fiscal Empowerment." This message disrupts traditional gender roles by advocating for diversity and inclusivity. It asserts that everyone, regardless of gender, has equitable access to and can derive value from financial products and services. Distribution The financial products and services are made available through an intuitive online platform and mobile application, complemented by the provision for in-person consultations at local branches. Promotional Activities The campaign will be advanced through various digital marketing mediums, such as social media platforms, email marketing, and precision-targeted online advertisements. In addition, a series of workshops and webinars will be organized, focusing on financial literacy and aiming to challenge traditional gender roles, thereby empowering all individuals.