Wharton presentation

1. Why It Pays To Be Likeable Wharton Club of New York March 26, 2012 @ DaveKerpen, CEO, @LikeableMedia Author of @ LikeableBook Slideshare.net/ DaveKerpen

2. Social Media Realities Social media is not free Social media will not bring you instant results Social media cannot make up for a bad product or service

3. 1. Listen First…

4. …A nd Never Stop Listening Listening should always be 50% of the conversation There’s a different between listening and monitoring What’s the cost of not listening?

5. 2 . W ay Beyond Women 25-54

6. 3. Think (And Act) Like Your Customer

7. 4. Compel Your Customers To Be Your First Fans

8. 5. Engage

9. 6. Respond Quickly To All Negative Comments

10. 7. Respond To Positive Comments Too In Your Unique Brand Voice

11. 8. Be Authentic

12. 9. Be Honest & Transparent

13. 10 . Create Engaging Content

14. 11. Provide Value Free value builds trust, reputation, and sales Stay consistent 5% off is marketing, 50% off is value

15. 12 . Every Brand Has A Story

16. 13. Inspire Customers To Share Their Stories

17. 14. Integrate Social Media Into Entire Experience

18. 15. Use Ads For Greater Impact

19. 16. Admit (And Leverage) Mistakes

20. 17. Surprise & Delight

21. 18. Don’t Sell—Compel Customers to Buy

22. If 18 Rules Are Too Difficul t To Remember…. Listen Up Be Transparent Respond To Everyone Just Be Likeable!

23. Thank You! Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia @ LikeableMedia [email protected] 212-660-2458