What is a blog

Discover what is a blog and why you should create your own blog by reading this short presentation...

1. WHAT IS A BLOG
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2. I’m sure  that by this time, 
you’ve heard or read about 
blogs, blogging, or even the 
blogosphere,  and there are a 
number of ways I could 
answer this question ranging 
from the broad to the highly  
technical.
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BLOG

3. A blog  is a discussion or 
informational web site  
published on the Internet and 
consisting of entries ("blog  
posts") typically  displayed in 
reverse chronological order ‐
the most recent blog  post 
appears first.
BLOG
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4. The term weblogwas coined 
by JornBarger in December 
1997.
The short form, blog, was 
coined by Peter Merholz,  who 
broke the word webloginto 
the phrase we blogon  his 
blog  Peterme.com in 1999.
BLOG
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5. Blogs started out as simple  
text entries ‐nothing more 
than an online diary.
Now we see blogs  that 
combine text, photos, audios, 
and videos.
BLOG
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6. A bloggeris simply  someone  who maintains  a blog.
BLOGGER
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7. Instead  of recording their thoughts on a physical diary, 
bloggers posts  their opinion on the Internet hoping that 
readers will take a look at what  they  have  to say.
BLOGGER
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8. Blogginggives anybody  and everybody ‐writers, 
professionals, teenagers, housewives,  dads, moms, etc., a 
chance to publish their thoughts for the rest of the world to 
see.
BLOGGING
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9. The blogosphereis the collective  term encompassing all 
blogs  on the Internet.BLOGOSPHERE
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10. Anything goes in the blogosphere,  so it’s useful to think of 
blogs  under 3 general categories ‐Personal,  Organizational,  
and Business
BLOGOSPHERE
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11. Personal Blogs The majority  of blogs  are personal blogs chronicling the day‐
to‐day lives of ordinary people  like  you and me.
Personal  blogs often  focus  on a theme the blogger is 
passionate about, such as family,  sports, fashion, technology, 
or a particular hobby.
1. PERSONAL BLOGS
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12. You can blog  about your dog,  your fishing skills, your football 
club, the latest  movie you watched  ‐literally anything  you 
want.
1. PERSONAL BLOGS
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13. Organizational  blogs are maintained by organizations  as a 
means of communicating both to their members,  and to the 
outside world.
2. ORGANIZATIONAL BLOGS
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14. Business  blogs are made  for the purpose of making  a profit 
whether through advertising  revenue, or through the sale  
and promotion of a product or service.
3. BUSINESS BLOGS
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15. A personal  blog  can also be considered  a business blog  when  
the person  behind it is blogging for a living, or as part of 
his/her job.
3. BUSINESS BLOGS
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16. WHY SHOULD YOU
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OWN BLOG
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17. All you need  is a computer with  an Internet connection and 
you’re good  to go.
There are several free blogging services available on the 
Internet, and most of them are so easy to use that you can 
start blogging within minutes  of signing up.
1. EASY & FREE
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18. Everyone wants to be heard.  By posting your opinions and 
thoughts on the web you are potentially being  heard by a 
global audience.
Just  knowing  that your opinions are being  heard is 
sometimes reward enough in itself.
2. EXPRESS YOURSELF
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19. You can blog  for fun, but you can also make money  while  
doing  so.
Blogs can help  you earn  money  through several revenue 
streams ‐and advertising  is just  one of these.
3. MAKE MONEY
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20. Blogs establish a sense  of community by providing an open  
avenue  for communication and encouraging  interaction.
Depending on your blog, 'community'  in this case can mean 
your family,  your schoolmates, your fellow hobbyists, your 
customers,  your target market  ‐whoever you’re talking to.
4. KEEP IN TOUCH
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21. If you already have  a website, then  you should add a blog  to 
it by all means.
Blogs can add a personal  touch, help  your visitors connect 
with  what  you have  to say, and drive targeted traffic to your 
site.
5. COMPLEMENT YOUR SITE
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22. BLOGS ARE DEFINITELY MAKING
THE WORLD SMALLER AND MORE INTIMATE
BY MAKING IT EASIER FOR EVERYONE
TO HAVE A SAY AND BE HEARD.
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23. IN THE NEXT PRESENTATION I’LL BREAK
THINGS DOWN FURTHER BY DISCUSSING THE
ESSENTIAL PARTS OF A BLOG
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24. THANKS FOR READING alekstanojevic.com/work ‐with‐alek
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