what is brainstorming

brainstorming

1. …

2. Topic; brainstorming presented by; jamil Ahmed Abrar ul haq Mubashir Ahmed Muhammad belal presented to; Madam Farheen roll no; 11,40,51, 52, Institute of Southern Punjab Multan

3. What is brain storming Brainstorming is a process for generating new ideas Brainstorming is "a conference technique by which a group attempts to find a solution for a specific problem by amassing all the ideas spontaneously by its members " - Alex Osborn To brainstorm is to use a set of specific rules and techniques which encourage and spark off new ideas which would never have happened under normal circumstances

4. Types of brainstorming Traditional Advanced Brainstorming Brainstorming

5. Traditional Brainstorming The normal view of brainstorming is where a group of people sit in a room and shout out ideas as they occur to them. They are told to lose their inhibitions and that no ideas will be judged so that people are free to shout out any ideas at all without feeling uncomfortable. People should build on the ideas called out by other participants . The purpose of this is to gain as many ideas as possible for later analysis . Out of the many ideas suggested there will be some of great value . Because of the free-thinking environment, the session will help promote radical new ideas which break free from normal ways of thinking

6. Advanced Brainstorming The model we propose is an extension of the traditional brainstorming scenario and makes the whole process easier and more effective. Advanced brainstorming builds on the current methods of brainstorming to produce more original ideas in a more efficient way. Specialized techniques, better processes and better awareness , combined with new technologies, make traditional brainstorming a less frustrating process. Most of the problems associated with traditional brainstorming disappear as a more effective process is used.

7. Primary rules of Brainstorming

8. Benefits of Brainstorming Changing the mindset with one focused idea. Efficient mechanism for generating ideas. Developing team activity. Motivation. Advertising campaigns Engineering components Marketing strategy and Government policies methods Consumer research Research and Factories Development procedures Management Methods Research techniques

9. Brainstorming Rules There should be no criticism of team members' ideas. Build on each other's ideas. Try to achieve large quantities of ideas. Team members should be encouraged to develop wild “ Mad” and ideas . All silly ideas should be accepted

10. Steps of Running Brainstorming Explain the topic Set a time limit. Encourage ideas. Record the ideas. Clarifying Sate the problem. Gather people. Arrange environment Conduct session Get the results

11. What is creativity? Creativity is the bringing into being of something which did not exist before, either as a product, a process or a thought . What is creative thinking ? Creative thinking is the process which we use when we come up with a new idea . And for new ideas brainstorming is very important. In this process our mind leads us towards the storm of thinking.

12. How do Creative Thinking techniques work? Creative thinking techniques work to stimulate original ideas. New ideas happen when two or more ideas are accidentally or deliberately merged when they have never been merged before. Creative thinking techniques provide the method for deliberately combining ideas in ways which you would not normally come across or think about

13. conclusion Brainstorming is a spontaneous group discussion to produce ideas and ways of solving problems. To conclude we can say that brainstorming helps a lot to create and evaluate anything that floats in our mind and it is a group creativity process by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas contributed by its members. The term was coined by Alex Faickney Osborn in a book 1953 book Applied Imagination. It is particular useful when you develop new ways of looking at things. This increase the richness of ideas explored. During the brainstorming there is no criticism of ideas and it needs formal rules for it to work smoothly