WHAT IS DIGITAL MARKETING.docx 27 9 2025-20251028131736.pdf

Digital Marketing is the practice of promoting products, services, or brands using online platforms and digital technologies. It involves reaching audiences through the internet, mobile devices, social media, search engines, and other digital channels.

1. WHATISDIGITALMARKETING?
SCOPEOFDIGITAL
MARKETING!!
Digitalmarketingistheuseofdigitalchannels,platforms,and
technologiestopromoteproducts,services,orbrandstoreachandengage
withtargetaudiences.Unliketraditionalmarketing(suchasTV,radio,or
printads),digitalmarketingtakesplaceonline—wherepeoplespend
muchoftheirtimetoday.
KeyComponentsofDigitalMarketing
SearchEngineOptimization(SEO)
Improvingawebsite’svisibilityonsearchengineslike
Google.
Goal:Appearhigherinsearchresultsandattractorganic
(unpaid)traffic.
SearchEngineMarketing(SEM)/Pay-
Per-Click(PPC)
Paidadvertisingonsearchengines(likeGoogle
Ads).
Youpaywhensomeoneclicksyourad.

2. SocialMediaMarketing
singplatformslikeFacebook,Instagram,
LinkedIn,X(Twitter),andTikToktobuild
brandawarenessandengagecustomers
ContentMarketing

3. Creatingvaluablecontent(blogs,videos,infographics,etc.)to
attractandretainanaudience
EmailMarketing
Sendingtargetedmessagestoalistof
subscriberstopromoteoffers,build
relationships,orshareupdates.
WhyDigitalMarketingIs
Important
Globalreach–Youcanreach
audiencesworldwide.
Cost-effective–Usuallycheaperthan
traditionaladvertising.
Measurable–Youcantrackresults
inrealtime.
Targeted–Adscanbeshownto
specificdemographicsorinterests.

4. Engagement–Allowsdirect
interactionwithcustomersthrough
comments,messages,andfeedback.
SCOPEOFDIGITAL
MARKETING
Thescopeofdigital
marketingisverybroadandrapidly
expanding—it’soneofthefastest-
growingcareerandbusinessfields
intheworldtoday.Almostevery
industrynowreliesondigital
channelstoreachcustomers,build
brands,anddrivesales.
CareerScopeofDigital
Marketing

6. PopularCareerRoles
DigitalMarketingManager
Plansandexecutesonlinemarketingstrategies
acrossmultiplechannels.
SEOSpecialist
OptimizeswebsitestorankhigherinGoogle
andattractorganictraffic
SocialMediaManager
Handlesbrandpromotionandengagementon
platformslikeInstagram,LinkedIn,and
TikTok.
ContentMarketer/Copywriter
Createsengagingarticles,videos,andsocial
mediapoststoattractcustomers.

7. WebDesigning
WebsiteDesign,HTML,CSS,HTML5,CSS3,
RWD,Bootstrap,Photoshop,jQuery
FullStackDevelopment
HTML,CSS,Reactjs,Angular,Vue.js,
Mysql,Sqlite,Mongodb,Django,Laravel,
Hibernate
Core&AdvanceJAVA
OOP,operators,exceptionhandling,
swing,threading,&collections,web
services,DBconnectivity,JSP,

8. GraphicDesigning
IntroductiontoGraphicDesign,DesignSoftware,
Typography,ColorTheory,ImageEditing,Layout
Design,BrandingandIdentity
DigitalMarketing
WordPress,SEO,SMO,SMM,PPC,Adsense,
Adwords,Analytics,ORM,AffiliateMarketing,
VIdeoEditing,MarketingTools,Ecommerce
Marketing,AppMarketing
Python&ArtificialIntelligence
Pythonbasics,NumPy,Pandas,Scikit-
learn,Deeplearning,Naturallanguage
processing(NLP),Datavisualization
MERNStack
HTML,CSS,JavaScript,Jquery,ReactJs,
Node.Js,MongoDB,Express.js,Github,Docker,
Testing
ReactJs
Components,JSX,StateandProps,ReactRouter,
LifecycleMethods,Forms,Redux,ReactHooks,Testing

9. EXCELLEENCETECHNOLOGY
DHARMSHALACENTER
BRANCH
ADDRESS
ExcellenceTechnology
Buildingno.336A,2ndFloor,AboveIndusindBank,Civil
Bazar,Dharamshala
Mobile:[phone]