what is digital marketing ? types and benefits

what is digital marketing?

1. DIGITAL MARKETING
Harmanpreet kaur
Harpreet kaur

2. Introduction of digital marketing
Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It
can take many forms , including online video, display ads, search engine marketing, paid social ads and social medias posts.
Digital marketing often compared to “traditional marketing” such as magazine ads , billboard, and direct mail. Oddly ,
television usually lumped with in traditionally marketing

3. What is digital marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential
customer using the internet and other forms of digital communication. This include not only email, social
media and web based advertising,but also text and multimedia messages as a marketing channel.

Essentially , if a marketing campaign involves digital communication, it’s digital marketing.

4. Objectives of digital marketing
The specific objectives of a online marketing can vary based on the organisation goals and target audience .
1.Understand what is digital marketing?
2.Appreciate the growing the importance of digital marketing.
3.Discuss the difference between traditionally marketing and a digital marketing.
4.Describe different types of digital marketing.
5.Recognise the importance of digital marketing for business success.
6.Identifying the future trends in digital marketing.
7.Put together a digital marketing plan successfully.

5. TYPES OF DIGITAL MARKETING
1.Social media marketing.
2.Search engine optimization[SEO]
3.Search engine marketing.
4.Video marketing.
5.Email marketing.
6.Mobile marketing.
7.Text messaging.
8.Website marketing.
9.Content marketing

6. BENEFITS OF DIGITAL MARKETING
1.A broad geographic reach
2.Cost efficiency
3.Quantifiable results
4.Easier personalization
5.More connection with customer
6.Easy and convenient conversion