What is Digital Marketing ? what is seo ?

tushar782731 9 views 6 slides Aug 30, 2024
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Best Digital Marketing institute in Rohini
Amroz compo-info institute is the best Digital Marketing computer institute in Rohini, Delhi. In order to prepare our kids for success in the future, we go above and beyond to give them an excellent education from highly educated teachers. Without a doubt, ...


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AMROZ INSTITUTE Digital Marketing Ph no. +91-9211344965 Created by :- TUSHAR

What is Digital Marketing ? Definition: Use of digital channels to promote and advertise products or services. Importance: Reaches a vast audience, cost-effective, measurable results . Key Components: SEO, PPC, Social Media, Email Marketing, Content Marketing.

Understanding SEO Definition: Optimizing a website to rank higher in search engine results pages (SERPs). Key Elements: On-Page SEO: Keywords, meta tags, content quality. Off-Page SEO: Backlinks, social signals. Technical SEO: Site speed, mobile-friendliness . Benefits : Increased visibility, organic traffic, credibility.

The Basics of PPC Definition: Paid ads where you pay each time your ad is clicked. Platforms: Google Ads, Bing Ads, social media platforms . Types of Ads: Search ads, display ads, remarketing ads . Benefits: Immediate traffic, highly targeted, measurable ROI.

Leveraging Social Media Definition: Using social media platforms to promote and engage with your audience. Popular Platforms: Facebook, Instagram, Twitter, LinkedIn. Strategies: Content creation, audience engagement, influencer partnerships . Benefits: Brand awareness, community building, customer interaction .

Content & Email Strategies Content Marketing : Definition: Creating valuable content to attract and engage your audience. Types: Blog posts, videos, infographics, eBooks . Benefits: Builds trust, educates audience, drives traffic . Email Marketing: Definition: Sending targeted emails to prospects and customers. Types: Newsletters, promotional emails, drip campaigns . Benefits: Personalized communication, customer retention, measurable results .