What is Facebook Marketing Services - Leadcrew

This document discusses how businesses can use Facebook for marketing purposes. It provides information on setting up a Facebook business page, how to advertise on Facebook through creating ads and targeting audiences, and how to measure the performance of a Facebook presence through analytics. The document also offers services that Leadcrew can provide to help businesses promote their Facebook page and run Facebook ad campaign

2. Index
• What is Facebook• What is Facebook
• Why You Should Care?
• What is Facebook Marketing?
• Business Goals For Using Facebook
• How to Use Facebook For Business?
• Advertise on Facebook
• Ads Performance Measurment
• What we have to do for you?
• Example of Business Page?

3. Blogs SEO Social Media

4. What is Facebook?
• Facebook is a social network for connecting people with those
around them... friends, co-workers, or simply others with similar interest
• It is a tool for connecting people with those around them. And as with any social
media tool, marketing have an opportunity to use facebook to expand their online
footprint and directly engage with customers and prospects

5. Why You Should Care?
• Facebook Currently has over 955 Million Users,
543 millions mobile users and that number
continues to grow steadily.
• According to survey, it is currently the second
most popular website in the world & 1st social
network site
• Facebook users

6. What is Facebook Marketing?
• Facebook marketing is an essential tool to connect with existing and potential
customers and build long-term relationship that generate repeat business

7. Personal Profile vs Business Page
• Set up personal profile first and
then create a business page that
you will administer
• Personal profile have friends
(mutual acceptance) and business
pages have fans (one-way opt-in)

8. Business Goals for Using Facebook
• Get found by people who are searching for your products or services
• Connect and engage with current and potential customers
• Create a community around your business
• Promote other content you create, including webinars, blog articles, or other
resources
• Generate Leads for your business

9. How to Use Facebook For Business?
A Facebook business page is similar to a profile except that it is, by default public
and users can Like and became a "fan" of your page without first requiring approval
from the page's administrators. Creating a page is completely free but will require
your time to build and maintain.

10. Process to Create Business Page
Build Your Page
Get found by people who are searching for your products or services
Influence Friends of Fans
When people interact with your page , their friends can see it in their news feed as a story.
Expand your audience by promoting stories about people engaging with your page
Connect With People
Now that you have a age, It is time to reach your current and potential customers.
Connect with people who are the right fit or business using Facebook Ads.
Engage Your Audience
When you post content and have conversations on your page, you're building loyalty &
creating opportunities to generate sales. Learn how to create content that will keep your
audience interested

11. Facebook ads allow you to promote your business get more fans for your business
page, drive more leads for your sales team, facebook also you to advertise a website
or content you manage on facebook (like a group page , event). The ad creation &
management tools are very similar to the Google Ad Words interface.
Advertise on Facebook
Facebook Ad Notes
-Choose your destination tab. This is the landing page that your ad will point to.
-Choose your ad title. Choose an eye-catching concise title
-Create ad copy for the body. Create compelling copy to promote your ad.
-Choose an image. Image are highly recommended, as they increase your ads
click-through rate
-Preview your ad. Then make changes as you see fit

12. Targeting
The second step is to choose your targeting option. Your ad is more likely to perform
better and continue running successfully is it's being displayed to users who are most
likely to be interested in your product or service. Select the country you would like your
ad to be displayed in. You can choose up to 25 countries, but more that if you target
more than one country, you won't be able to refine your targeting to specific cities.
Next, Choose the demographics you would like to target. You can also target people by
like/interests and connections on facebook

13. Process to Setup Facebook ads
Create Your Ad
Advertise a webinar or something on facebook (page,Group, Event)
Target Your Audience
Target by location, Gender, Age , Keywords etc
Set Your Budget
Set your daily budget, schedule & pricing model

14. How to Measure & Analyse Your Facebook Presence
Analytics
Measuring result is a key part of any marketing strategy , and facebook is no different.
While you should use a tool like Google Analytics to measure the traffic, leads, and
customers driven from Facebook, it is important to understand that facebook also
provides its ow analytics data. Facebook Insight providers Facebook Page
administrators with analytics data about page visits and engagement.
In the page overview section of insight, you can take a quick look at how many new
likes your page has received as well as the number of your page's fans who are actively
engaging with your content. Referring back to our section about Edge Rank, this
engagement level factors into your content's ability to spread across fakebook.
A key metric to note here is the percent change of active users. Increasing your number
of active users can help drive traffic and leads to your business

15. What We Have To Do For You?
To Promote Business Page
• Account setup & Fan Page Creation
• Timeline design
• Optimize fan age tabs & existing apps
group creation
• Increase Fan Page Likes
• Event create and host
• Company Notes and Distribute
• Group Joined/Page Likes
• Monthly Tracking and Progress Report

16. What We Have To Do For You?
Facebook Advertisement
• Keyword Research
• Writing Ads
• Launching Campaign
• Campaign Optimization
• Campaign Tracking
• Measurability & Reporting

17. Example of
Business Page
& Ads

18. THANK YOU
www.leadcrew.co [email protected]