What is Product Management and what is the process,who is the product Manager

Presentation about what is Product Managment,Structures and Foundations
Product Manager,skills and tasks

1. Product Management
Structures,Foundations, and Roles

2. Product Management
Product management isan organizational function that guides every step of a
product's lifecycle —from development to positioning and pricing —by focusing
on the product and its customers first and foremost.To build the best possible
product, product managers advocate for customers within the organization and
make sure the voice of the market is heard and heeded.

4. Product Management

5. Product
Data
Ideas
Learn Measure
Build

6. Agile Product Management

7. Product Manager Role Definition
Product management is strategically driving the development, market launch, and
continual support and improvement of a company’s products. A product
manager’s role focuses on long-term strategy, the product vision, market trends,
and the identification of new opportunities.
A PM is the person on a product team who is responsible for choosing the right
problems to go after, defining what success looks like, and guiding their team to
achieve successful outcomes.

8. ➢Type of PMs
-Internal Product Manager
-B2B Product Manager (Business to Business PM)
-B2C Product Manager (Business to Consumer PM)

9. ➢Who is a Prouduct Manager
•A Listener
•A Leader
•A Communicator
•A Researcher
•A Prioritizer
•A Presenter
•A Problem Solver
•And an enabler for everyone else
You are manager of nobody but responsible for the ultimate success of the product.

10. PM Skills
Product Skills Execution Skills Strategic Skills Leadership Skills
People
Management
Skills

11. ➢Product Skills
•User insights
•Data insights
•Analytical problem solving
•Technical skills
•Product and design sense

12. Product Manager
Tasks
Discover
Define
Design
Develop
Delivery
Debrief
Other Activities

13. Associate Product Manager (APM)

14. Product Owner
A product owner isa person dedicated to maximizing the value of a product. To do
this, product owners develop a vision of how the product should function, define
specific product features, and break those features into product backlog items for
the Scrum team to work on.

16. Product Manager vs. Product Owner

17. Product Manager vs. Project Manager

18. Design Thinking in Product Management

19. Scrum Framework
Scrum isanagile project managementframework that helps teams structure and
manage their work through a set of values, principles, and practices.
Product
backlog
Sprint
backlog
Scrum
Framework
Increment