What is Social media marketing? and uses

What is Social media marketing

1. What is Social media marketing?


Promoting business through social media channels like facebook,
instagram, twitter, linkedin, pinterest.. etc
Brand Awareness - Creating a Business identity
Customer Relationship - where customers are directly
interacting with your business
Website Traffic - You can build website traffic Like you can
reach targeted audiences

2. Social media marketing channels
1.Facebook marketing
2.Twitter marketing
3.Linkedin marketing
4.Youtube marketing
5.Instagram marketing

3. Facebook

2.3 billion monthly active users as of December
2018.
The largest population on Facebook is from India with over 270
million users

5. Facebook page and group creation?
Create a page ?
Create a group?
How to share the contents/ posts in relevant groups?
How to join in relevant groups depends on product/or services
Facebook marketplace for local business postings.

7. Targeting audience?

●Location
●Demographics- Age / Gender
●Language
●Interests
●Behaviours

8. Metrics
Engagement - Social media engagement measures the
public shares, likes and comments for an online business'
Awareness or Reach - Total no of estimated users
Leads - purchase or sale

9. Facebook Pixel Setup
What is facebook Pixel:
The Facebook pixel is a snippet of JavaScript code that allows you to
track visitor activity on your website. It works by loading a small library
of functions which you can use whenever a site visitor takes an action
(called an event) that you want to track (called a conversion).
Events manager