What is the role of marketing Communications ?

This presentatuion addresses the question : what is the role of marketing communications?

1. Designing and Managing INTEGRATED

2. What is the ROLE of Marketing Communications ?

3. Marketing communications represent the voice of the company and it’s brands. It is a means by which a firm can establish LINKS with consumers .

4. The Changing Marketing Communications Environment Technology has changed the way consumers process communications and how companies convey their brands to them.

5. NOW THEN

6. Marketing Communications, Brand equity and sales Over the years companies has focused lesser on advertisements and more on internet and experiential marketing.

7. Marketing Communications M I X

8. Marketing Communication Effects To implement the right communication programs, marketers need to assess which experiences and impressions will have the most influence at each stage of the buying process.

9. Marketing Communications activities must be integrated to deliver a consistent message and strategic position. Tata Sumo associated with the concepts of “rugged” and “outdoors”

10. SUMMARY Role of Marketing Communications The changing Marketing Communication Environment. Market Communications, Brand Equity and Sales. Marketing Communications Mix. Marketing Communication Effects.

11. - Dishi Arora

12. Created By Dishi Arora, IIT Guwahati , during an internship by Prof. Sameer Mathur, IIM Lucknow, www.IIMInternship.com