Wheels presentation 25347198365271993726.pptx

predentation in marketing

1. LEARN HERE AND DRIVE EVERYWHERE 2024 Principles of entrepreneurship course Prepared by: Hajer Mohamed Naguib Maha Nabil Mahmoud Mohamed Ibrahim Sabry Mohamed Rashad Mojahed Mohamed Kamal Ahmed Yasser Abdel Mageed Presented to: Dr. Ahmed Fouad LEARN HERE AND DRIVE EVERYWHERE

2. Unique driving Experience Wheels aims creating customized driving learning environment for both learners and trainers. This involves allowing Learners to tailor program location, session numbers, trainer and car model. For trainers as well will have ability to freelance full or part time, get rated, increase their income and customers reach WHEELS Learn here and drive Everywhere

3. Wheels Strategy Vision: "Driving the Future: Empowering Every Aspiring Driver with Expertise and Confidence in Safe Practice Spaces." Mission: "Our mission is to provide a holistic driving learning platform that not only connects aspiring drivers with skilled instructors but also identifies and recommends safe, convenient locations for practical driving practice. We are dedicated to creating a supportive learning environment, leveraging technology to ensure easy access to both quality instruction and suitable practice areas. Our focus on safety, convenience, and effective learning aims to produce confident, responsible drivers equipped for the roads of tomorrow."

4. Wheels Strategy Brand Mantra: Learn Here And Drive Every Where Values: Safety and Security. Environmental Responsibility. Personal Empowerment. Accessibility and Inclusivity. Community Engagement. Innovation and Adaptability. Respect and Dignity. Empathy and Support. Transparency and Trust.

5. Convenience : The mobile application offers a convenient platform for learners and instructors. Broad User Base : The application has the potential to attract a wide range of users. Safety Features : By providing information on safe practice locations or vacant lands. User-Friendly Interface : The application is designed with an intuitive and user-friendly interface. STRENGTHS Weaknesses Market Competition : Applications or services that offer similar functionalities. Reliance on User Availability : The success of the application depends on the availability and willingness of qualified instructors. Trust and Safety Concerns : Ensuring the safety and reliability of instructors may be a potential concern. Initial User Base : Attracting an initial user base of both learners and instructors can be a challenge.

6. Legal and Regulatory Challenges : The application may face legal and regulatory challenges, such as licensing requirements for instructors. Negative User Experiences: Such as accidents during lessons or dissatisfaction with instructors, can harm the application's reputation. Technological Limitations : The application's success relies on the availability of stable internet connections. Economic Factors : Economic fluctuations Market Expansion : The application can potentially expand its services to other areas or countries. Partnerships: Collaborating with driving schools, insurance companies, or other related businesses. Additional Features and Services: The application can continuously evolve by introducing additional features such as progress tracking, certification programs, or interactive driving simulations. OPPORTUNITIES Threats

7. Porter Five forces Add text Add text Add text Add text Add text

8. Porter Five forces Force Importance Threat to industry Weighted Score Treat of substitutes Rivalry among existing firms Bargaining power of buyers Bargaining power of suppliers Threat of new entrants Total

9. Survey analysis 52.8% 47.2 % 202 Responses

10. Survey analysis 36.9% not drivers 84.5% of non drivers consider having driving lessons 38% intend to use driving school for learning 80.3% prefer to learn in empty land 69.5% of drivers in survey learnt in streets 52% didn’t have review about their trainer 74.5% will download learning driving app.

11. Survey analysis

12. Survey analysis

13. Key Partners Key Activities Key Resources Values Cost Structure Revenue Streams Relationships Channels Customer Segments Add text Add text Add text Add text Add text Add text Add text Add text Add text Business Model Canvas

14. Prototype عربي Just for her عربي Just for her Female Instructors Home About Us Bundles Trainer Contact us

15. Prototype عربي Select Trainer first Training hours in empty land Hours sessions Training hours on road Hours sessions Preferred session time From to Select Dates first Name Licensed Trainer Car / Model year Hend Nissan Sunny/ 2010 Rasha Kia Cerato / 2015 Maha Hyundai verna / 2019 Next Available trainers in your area Back عربي عربي Training summary Empty land sessions On road sessions Session duration Session Schedule S1: Mon, 12 th may 24, 1:00 pm S2 : …………………………….. S3 :…………………………… Instructor : Ahmed Hussein Car: Nissan Sunny 2015 Confirm Back

16. Prototype عربي Training summary Empty land sessions On road sessions Session duration Session Schedule S1: Mon, 12 th may 24, 1:00 pm S2 : …………………………….. S3 :…………………………… Instructor : Ahmed Hussein Car: Nissan Sunny 2015 Confirm Back عربي Training summary Empty land sessions On road sessions Session duration Session Schedule S1: Mon, 12 th may 24,1:00 pm S2 : …………………………….. S3 :…………………………… Instructor : Ahmed Hussein Car: Nissan Sunny 2015 Modify عربي My Name My Account Settings My training Settings Contact us About wheels

17. Competitive analysis

18. Legal Framework

19. HR

20. Bootstrap Marketing plan Target Market Identification : Segmentation = 4 + 1 (Age – Gender – Geographical area – income range) + (Behavior / Persona ). Primary Market: Individuals aged 18-44 looking to learn how to drive. This includes teenagers aiming for their first license, adults who have delayed learning, and new residents who need to adapt to different driving rules . Men and women of age 18-44 Located in Cairo, Giza, and Qlayubia Middle and high income Secondary Market : Driving instructors or freelance professionals who are seeking flexible working hours and the opportunity to monetize their skill set. Free lancing driving Trainers own cars Driving Training Centers Paved lands / companies parking lots owners

21. 2. Market Research: Customer Needs and Wants : We utilized a survey and questionnaires. Feedback Loop from focus groups : F or continuous improvement based on user experience and instructor insights . Tracking Trends: Use of Technology in Learning Focus on Defensive Driving Eco-Friendly Driving Education Customized Learning Experiences Female Driving Instructors Awareness of Local Traffic Challenges

22. 3. Competitive Advantages and Strategy: We seek achieving an aggregate of competitive advantages: Safety: Emphasize the use of safe, empty lands for practice. Speed: The app's ability to connect users with just few clicks Convenience: Highlight the app's ability to connect users with nearby instructors at flexible times and various types of cars. Diversity of offers: Offer competitive package deals. Build a community with customers. Define a unique selling proposition (USP). “Drive Safe Connect: Revolutionizing Your Road to Confidence"

23. 4. Marketing Mix (7 Ps ): 1. Product A user-friendly web app designed to facilitate connections between driving learners and qualified instructors. Features (instructor profiles, scheduling tools, payment processing , progress tracking, and safety rating systems). Special modules for different driving needs, such as beginner courses, defensive driving, and advanced maneuvers. 2. Price Competitive pricing structures that could include pay-per-lesson, package deals, or subscription models for learners. Instructors might pay a subscription fee , a commission on lessons booked through the app, or a combination of both. Potential for dynamic pricing based on instructor ratings, demand, and time slots .

24. 3 . Place The service is offered through a web app , accessible on various devices, ensuring convenience and accessibility. The "place" also refers to the safe, vetted locations where in-person driving lessons occur, possibly including partnerships with driving ranges, empty parking lots during off-hours, or other secure areas suitable for driving lessons. 4. Promotion Digital marketing strategies, including SEO, social media campaigns, and targeted ads to reach both learners and instructors. Referral programs encouraging users to refer friends and family, potentially offering incentives like discounts or free lessons. Collaborations with related businesses such as car insurance companies, vehicle dealerships, and educational institutions. Launch Offer: Provide a discount or a free first lesson to attract initial users. Email Marketing: Send newsletters with tips on driving, special offers, and new features to keep users engaged. Public Relations: Get featured in local news outlets and driving-related publications. Community Building : Create an online community for learners to share experiences and tips .

25. 5 . People Carefully vetted, certified, and personable instructors who are not only skilled at driving but also at teaching and ensuring a safe learning environment. Customer service teams that provide support, resolve disputes, and maintain the quality of the service. A community of learners who contribute to the platform's ecosystem by sharing experiences and reviews. 6. Process The end-to-end process from signing up, matching learners with instructors, scheduling lessons, making payments, to providing feedback should be seamless, user-friendly, and efficient. Clear communication channels for scheduling, rescheduling, and cancelling lessons, including automated reminders and notifications. A feedback and dispute resolution system that ensures quality control and continuous improvement. 7. Physical Evidence T he appearance of the instructors' vehicles, branded items, and the condition of the safe learning environments. Success stories, testimonials, and user reviews that provide social proof and build trust with prospective users. Digital badges, certificates, or progress reports that learners can receive after completing certain milestones or courses .

26. Activity list

27. Financial Analysis