When Should You Conduct an SEO Audit.pdf

A healthy website = consistent growth. Swipe left and Discover when to schedule your next SEO audit.

1. WHEN SHOULD
YOU CONDUCT
AN SEO AUDIT? 1/7

2. Think of it as a routine check-up for your website.
Why:
To identify new technical or content-related
issues
To monitor SEO performance trends
To stay updated with search algorithm
changes
Recommended Frequency:
At least every 3 to 6 months 2/71. On a Regular Basis
(Quarterly/ 2-months once)

3. A sudden or gradual drop in traffic or rankings
usually signals that something is broken—either
technically or strategically.
Why:
To catch indexing or crawling issues
To identify lost backlinks, content
cannibalization, or penalties
To respond to algorithmic updates
Tools to Use:
Google Search Console and Google Analytics 3/72. Following a Decline in
Traffic or Rankings

4. Redesigns can significantly impact your SEO if
not planned properly.
Why:
To benchmark current SEO performance
To avoid losing rankings or indexed pages
To plan redirects, site structure, and
metadata migration carefully
Tip:
Never proceed with a redesign without
conducting an SEO audit first.
4/73. Before a Website Redesign
or Migration

5. Start with a strong SEO foundation—don’t wait for
issues to arise.
Why:
To ensure the site is fully crawlable and
indexable
To fix technical SEO issues before they affect
visibility
To install accurate tracking and performance
metrics from day one
5/74. When Launching a New
Website

6. Core updates can impact your site even if you
haven’t made any changes.
Why:
To evaluate content quality, UX signals, and
backlink profiles
To adapt to new ranking signals like EEAT or Core
Web Vitals
Tip:
Stay informed via reputable SEO news sources or
Search Console alerts about update timelines. 6/75. Following a Significant
Google Algorithm Update

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