Where UX, ID, and CMF Fuse to Create Emotion

Damien Laglera - Senior Product Designer at Loop Earplugs

1. Beyond Silos Where UX, ID, and CMF Fuse to Create Emotion October 2025

2. UX? ID? CMF?

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4. WOW

5. Marketing Design Engineering Operation Marketing Product launch

6. Marketing Design Engineering Operation Marketing Product launch Materials

7. Operation Marketing Engineering Marketing Product launch Design Materials

8. Engineering Operation Design UX/UI ID CMF Materials sourcing Materials testing Materials execution

9. Engineering Operation UX/UI ID CMF Marketing Product launch

10. Engineering Operation UX/UI ID CMF Marketing Product launch Story Campaign

11. Case study Switch 2

12. Job-to-be-done Brings clarity Brings (sound) beauty Brings peace of mind Brings control TBD CMF feeling Glass-like integration to daily life Jewelry styling outfit enhancing Soft pillow feel with calming effect Empowering & functional celebrating aesthetic technology TBD ENGAGE EXPERIENCE QUIET SWITCH SWITCH 2 Brings control YES (powerful and on point) CMF feeling to be changed! Adapted to every situations of the day, to be in control of our style at all time! DREAM

13. Quiet Soft pillow feel with calming effect // Soft – extra matte - opaque

14. Engage See through – transparency – Glossy and Matte

15. Experience Jewelry styling outfit enhancing // Glossy metallic – Occasionally matte

16. Switch 1 Duo tone Matte

17. User feedback on Switch 1 Not loop earplugs recognizable Not as comfortable as other loop products Not optimal tactile and auditory feedback Quiet mode attenuation issue Bulky design Unknown CMF story

18. Brings control, adapted to every situation of your day (and night). Features of all other products of the portfolio Functionality of the switch 2 product is changing according to the situation we are in. Switch 2 CMF directions

19. Switch 2 Is it transparent? Chrome? Metal? Plastic? Mobile? Static? Glossy? Matte? The ever evolving/changing impression and look of the product is the expected result How can we harmonize this in 1 product?

20. Core Colour Strategy Switch 2 color palette 1 Glass- morphisme – Frosted and matte – Blurriness – Hidden metal

21. Core Colour Strategy Switch 2 color palette 2 Glass- morphisme – Frosted and matte – Blurriness – Hidden metal

22. Core Colour Strategy Switch 2 color palette 3 Polarization – Opac vs transparent – smoked/tinted - Hint of color

23. Core Colour Strategy Switch 2 color palette 4 ii Polarization – Opac vs transparent – smoked/tinted - Hint of color

24. Core Colour Strategy Switch 2 color palette 5 Dualisme – Matte and gradient – sharp

25. Design CMF Intent

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27. 35 Gold : Jewelry premium gold look 24k gold NCVM glossy cosmetic cap Pantone 726C base Ton on ton milky double flange eartip Pantone 155C

28. 36 Black : Timeless black sku – Sales driver Black NCVM satin cosmetic cap Pantone Black 6C base Ton on ton milky double flange eartip

29. 37 Emerald : 2024 top trend color Emerald NCVM satin cosmetic cap Pantone 7720C base Ton on ton milky double flange eartip

30. 38 Silver : Jewelry premium silver look Silver NCVM glossy cosmetic cap Pantone 427C base Ton on ton milky transparent double flange eartip

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32. SILVER EMERALD GOLD BLACK

33. Packaging Lock

34. User research final product

35. User test process 43

36. Use cases in which participants used Switch 2

37. Comparison Switch 1 vs Switch 2 (by Switch 1 users) About equal = Switch 1 slightly better than Switch 2 = Switch 1 better than Switch 2 = Switch 1 much better than Switch 2 = Switch 2 slightly better than Switch 1 = Switch 2 better than Switch 1 = Switch 2 much better than Switch 1 =

38. Iconic design The design of the product is improved to be more in line with the core portfolio Improved comfort Slimmer body, reduced nozzle size, angled nozzle all to improve fit, secureness and comfort in ear Great user experience With full-face rotation and a pill shaped notch the grip and ease of switching is improved Improved tactile and auditory feedback with the updated 'click' feel and sound Enlightment for users to change the ear tips with the smaller nozzle  User guide is proven to be very successful: 'straightforward' and 'thoughtful' Acoustic performance Increased attenuation in Quiet mode thanks to the hidden flange ear tips Experience mode close to Experience 2  Engage mode close to Switch 1 Engage mode One case The carry case is updated to use the outer shell of the 1.5 carry case

39. 4. 4 Overall Product Score

40. Switch 2 Collabs

41. Future CMF possibilities

42. Thank you