Whisper

4P's of Whisper with some interesting facts and figures regarding religions, taxes taboos and many more.

1. THE IIS UNIVERSITY PROJECT REPORT ON 4P’S OF WHISPER PRINCIPLES OF MARKETING SUBMITTED TO: SUBMITTED BY :

2. INTRODUCTION Whisper is a sanitary pad which came in existence in1980s . It was introduced looking at the needs of women in their menstrual cycle. Whisper is a trademark of the Procter &Gamble Company. Marketed by Procter &Gamble Hygiene and Health CCare Limited . It is manufactured in many countries like in india it is manufactured in Mumbai and Goa. And it is a part of ALWAYS BRAND from USA. It is the only product which boldly showed the sanitary pads on Televisions.

3. Product type Ultra Thin pads Pantiliners Cleansing wipes Owner Procter & Gamble Country U.S. , U.K. , Canada , France , Germany , and Africa Introduced 1983 Related brands Whisper ( Australia and Asian countries) Lines ( Italy ) Orkid ( Turkey ) Evax / Ausonia ( Spain and Portugal ) Tampax Markets Worldwide Tagline "Clean-Dry-Fresh" Website www.always.com

4. TABOOS 1}Some said they would get pregnant if a man saw their disposed-of pads, others thought it was too "dirty", and those who wanted to use them were deprived because they were unaffordable and, worse, inaccessible. In the face of these barriers, many women ended up stuffing their undergarments with sand, leaves or ashes during their monthly periods . 2}Women forced to live away from the familyduring monthly periods.3} that girls should not talk about menstruation with boys, and more than one-third of girls did not believe that it was appropriate to disc - -uss menstruation with their fathers. [ 1]

5. PRODUCT It is a brand which sells the Sanitary napkins Worldwide. And helps women to take care of their menstural hygeine.

6. Unique Selling Proposition First one to present sanitary pads in boldly. Its quality.

7. GOVERNMENT OF INDIA The 12% tax on sanitary pads which is an essential thing like pulse and vegetables. the finance ministry justified the 12% GST to ET, saying pre-GST, the total tax on sanitary napkins was 13.68%; and reducing GST to nil would lead to denial of input tax credit to domestic manufacturers and thereby disadvantage them vis-a-vis imports .

8. Products under Whisper Choice 2X Softer Maxi fit Utra Cleanet XL NIGHT

9. PLACE -It is available everywhere in the world CHANNELS: Retail shops, Local grocery, Medical stores COVERAGE : It covers rural as well as urban areas. INVENTORY: Weekly stock distribution to the shopkeepers.

10. PRICE Price is a bit high than Normal It has various range of products like whisper Choice, Maxi Fit 2X Softer etc Choice -Rs 29 for7 pads Overnight -Rs330 for 30 pads

11. Through various campaigns Free sample distributionThrough awareness programes and through Advertisements and celebrities INTERNET. PROMOTION

12. C hristianity Some church fathers defended the exclusion of women from ministry based on a notion of uncleanness.Others held that purity laws should be discarded as part of the Old Covenant.In spite of the restrictions Jesus allowed himself to be touched by a hemorrhaging woman and cured her (Mark 5:25-34). Hinduism In the Hindu faith, menstruating women are traditionally considered ritually impure and given rules to follow. During menstruation, women are not allowed to “enter the kitchen and temples, sleep in the day-time, bathe, wear flowers, have sex, touch other males or females.”They may not mount a horse, ox, or elephant, nor may they drive a vehicle. ] Women themselves are seen as impure and polluted, and are often isolated as untouchables, unable to return to their family, for the length of their period. Islam Sexual intercourse with a female during her menstrual periods is strictly prohibited. However, she can perform all other acts of social life as normal. According to ahadith which have been deemed authentic by scholars, Muhammad encouraged menstruating women to be present at festive religious services for the two Eid holidays, although they were not required from praying, but nor were they prohibited. Sikhism In Sikhism , woman is given equal status to man and is regarded as pure as man is. The Gurus teach that one cannot be pure by washing his body but purity of mind is the real pureness. They are not called pure, who sit down after merely washing their bodies. . Guru Nānak , the founder of Sikhism, condemned the practice of treating women as impure while menstruating.

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