White color

White- a color which has stroked a greater impact over various branches of today's society. It has a greater history behind and meaning to its existence.

1. WHITE

2. Introduction White (full color spectrum white color) contains the entire light spectrum. Thus it influences all systems of the body. This is the basis for light therapy.

3. Innocence and Purity Neutrality Equality and Unity

4. “The first of all single colors is white … We shall set down white for the representative of light, without which no color can be seen; yellow for the earth; green for water; blue for air; red for fire; and black for total darkness.” — Leonardo Da Vinci

5. How the Color White Affects Us Physically Aids mental clarity Encourages us to clear clutter or obstacles Evokes purification of thoughts or actions Enables fresh beginnings

6. White in different cultures Around the world, color symbolism and usage can be modified, changing with the times, prevailing sentiments, and issues within vogue.

7. White and weddings White wedding gowns represent the bride’s innocence and purity. Historically, blue associated with virginity, virtue and wholesomeness. Something Old, Something New, Something Borrowed And Something Blue - represents the purity and chastity of the bride. Blue laws were prominent from 1930’s to 40’s.

8. In Southern India, the bride wears an off- white or cream- colored sari. A Japanese woman wear a white kimono on first of the three- day wedding ritual. It symbolizes her death from her birth family and invokes her new societal status. After, 1960s, ornate kimonos with heavily brocaded or embroidered jackets came in, but all were worn with a simple white kimono underneath .

9. In western Africa, white is the traditional color for weddings. The groom wears a white dashiki and the woman a white kaftan In Muslim tradition, white represents purity and is also the favored color for wedding garments. However, green represents nature in Koran and is also worn. In Southern Africa, the Zulu people don’t rely as much on ceremonial wedding dress as they do jewelry, including necklaces and bracelets, to show one’s marriage status. e.g. a black, blue, and white- banded bracelet. Consequently, when white beads are placed next to another hue, the colored beads take on positive meanings. When a necklace has very little white, it sends a negative message.

10. Brides have worn white for centuries S tarted by the ancient Greek brides, painted their entire bodies white and wore white flowers in their hair. In 16 th century, pale green in Northern Europe and England to symbolize new life and the hope for fertility. During Elizabethan times, white became symbolic of pure, young and virginal. Until Queen Victoria, wedding gown any color. With the industrial revolution and the coming of department stores in the 1890s, aspired white gown.

11. Married in white, you will have chosen all right.   Married in grey, you will go far away.   Married in black, you will wish yourself back.   Married in red, you’ll wish yourself dead.   Married in blue, you will always be true.   Married in pearl, you’ll live in a whirl.   Married in green, ashamed to be seen.   Married in yellow, ashamed of the fellow.   Married in brown, you’ll live out of town.   Married in pink, your spirits will sink.

12. Region White Africa Purity, traditionally the color for death and mourning Zulu- purity Maasai - ceremonial color of passage into adulthood ( adornment of white chalk on one’s body) Asia Death, funerals, mourning, peace, purity, travel Australia Aboriginal X ray style of aboriginal painting, symbolizes the act of creation India Highest social caste, chastity, purity, spiritual rebirth, mourning, happiness Mid- east Islam- the absolute uniqueness of god, purity, and mourning Israel. Life, purity and innocence White across the world

13. White color symbolism varies from continent and on a smaller scale within a geographic region from tribe to tribe, there are a few generalities that can be made. Within Christianity, white symbolizes purity and innocence and became synonymous with the coloring for angels. Ellis Wilson, Funeral Procession, c. 1950 Wilson’s work portrays people dressed in the basic funeral colors of black and white. The white clad figures represent the old world (traditional African custom) of wearing white while the figures dressed in black represent the contemporary western dress. The painting shows these two traditions are coexisting.

14. WHITE IN ATHLETICS AND SPORTS Dr . Jigor Kano, founder of Judo, created divisions among students using Belt colors T o give students recognition for certain achievements. 

15. White signifies… Worn by ancient Greeks to bed to ensure pleasant dreams On Yom Kippur, worn by Grand Rabbi dresses restore an amicable relationship between God and his people. In the Bible, color of light and an emblem of the divine . A person, politically ultraconservative. In Chinese culture, colors to five primary elements, directions , and four seasons. White with metal, west, and autumn.

16. Facts According to Pantone Inc., best selling color for the classic A merican t-shirt. White in a dream represents happiness at home. White castles are a symbol of achievement, destiny perfectly fulfilled, and spiritual perfection. Originally, scientists wore beige coats. In the late 19th century, medical professionals chose white ones. I dea of hope and expectations for healing and recovery that the physicians would bring .

17. As the opposite of the saturated scheme, the neutral scheme uses colors that have been grayed down. This diffused palette is perfect for foggy landscapes, white- on- white subjects, and scenes with a soft, mellow mood. Neutral Scheme

18. Neutral scheme- Advantages Easier to choose . Lightens the mood . Can be used to blend in or set apart features in a room .

19. Disadvantages It can create a gloomy ambiance . Can get boring . Blemishes are more noticeable .

20. White in interiors

21. White walls The incredible Greek, Japanese, Moroccan, and Scandinavian interiors (among many others) of days past to know that while walls and a sense of clean minimalism (often offset by more colorful handmade textiles and artwork) have been popular and coveted long before the contemporary take on this trend that we know right now.

22. Reactions and interpretations no soul, no character and no personality clean and fresh I s somehow inherently American or, more specifically, tied to  white  Americans.

23. White in colonial architecture Previously, chunam plastering were inhibited to the interiors of Kerala homes. As colonialism struck Vernacular architecture, the white color was significantly applied to the exterior surface too to give a marble cult.

24. White phrases White Christmas: the appearance of snow on Christmas day White elephant: a possession that no longer holds value for its owner White flag: the signal of a peaceful surrender White goods: a description of household items, such as linens, towels, and appliances White hot: extreme manner of intensity White lie: a harmless untruth usually told out of politeness Why white instead of another color? White sauce: a sauce made from stock, butter, flour and seasonings White feather: a symbol of cowardice

25. Advantages

26. Disadvantages It shows its age It can be stark It interrupts the flow

27. “White…is not a mere absence of colour ; it is a shining and affirmative thing, as fierce as red, as definite as black…God paints in many colours ; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white.” — G. K. Chesterton

28. WHITE MODERN ARCHITECTURE D istinct sect of  Modern movement S tarted in Dessau, Germany with the Bauhaus. White  stucco forms, orthogonal geometry, and black trim. Lack of ornament. Precursor to  Minimalist Architecture Preceeded By: Early Modern Succeeded By: Functionalist , Modern - Minimalist

29. Modern architecture was not white but multi-colored. White, a crucial role as reference point. The famous black-and-white photographs make white famous, and then the buildings try to look more like the photographs and become really white and all the other colors are removed . White spaces were the influences of photography in architecture and when photograph began to represent the actual spaces. Discussion- Olafur Eliasson , curator Daniel Birnbaum, and Mark Wigley , the dean of Columbia's architecture school.

30. White is the most wonderful color because within it you can see all the colors of the rainbow. The whiteness of white is never just white; it is almost always transformed by light and that which is changing; the sky, the clouds, the sun and the moon. Richard Meier Pritzker Award acceptance speech excerpt

31. White- Primary Colour “Spotless” feeling that, for the right site, feels completely effortless. Sometimes sterile effect is too strong, even to the point of distraction, which counters its primary purpose. The shoe company etq uses a dominant off-white background to keep the users' attention where it belongs: the shoes.

32. Pure whites, as they are so clean and pristine, often have a bluish undertone, rendering them very cool- looking and appropriate to wear with clear, light, bright, mid, or deep cool colors. The warmer whites that lean more to cream work best with warm colors, again in light, mid, bright, or deep warm tones.

33. White in fashion The salt and pepper of the fashion world, black and white can be done in either pure white and black or creamy white and black. Cool whites go with cooler skin and creamier tone for warmer- skinned. Combining whites is not a good idea. Creamy white will appear dingy when placed next to pure white. White outfit to visually support white shoes will make white a shining beacon.

34. Ombre walls Blending of several shades. A dd mood, depth and calm to any room. 

35. “Black and white are absolute…expressing the most delicate vibration, the most profound tranquility, and unlimited profundity.” — Shiko Munakata

36. White and black in movies Many films move from black and white to color to either show a dream sequence or a fantasy segment. In many of such movies, reality is shown in black and white. Wizard of Oz, The Emerald City, 1939- Courtesy of MGM

37. Interactions of Black and White R eact quite differently when surrounded by either black or white. Against a black outline, it frames the hue and constrains its visual presence. A gainst a white outline, the hue seems to visually expand into the white area.

38. Favourite and least favourite Favourite - W ho prefer - are neat and immaculate in their clothing and homes. R ecall of youth and simplicity and a longing to be young again. Least favourite - never been obsessed with order .. Things that are a little off-center are much more interesting than those are perfectly in line

39. Light to enhance Fluorescent lights give off various shades of white- ranging from extremely cool, give very sterile and harsh to a subtle and warmer pinkish glow. Dimming fluorescent lights make less bright, but make the surroundings seem dull and grayed. Light that is closest in effect to sunlight creates a greater contrast between black and white. Lights aiming upward to the ceiling create more height and space, especially if the ceiling is painted white. Colored florescent lights trained on white walls will seem magical.

40. Color Personalities in landscape White flowers are universal peacemakers. Colors that clash together coexist when white is incorporated. A loud- colored garden attains refinement with drifts of white flowers. Most visible color in the shade garden and will draw the eye to a dark corner. Color of choice for twilight and moon gardens. W hite flowers are blessed with exceptional fragrance. Ivory and cream flowers soften hot colors and add warmth to cool garden shade- sort of the perfect buffer plant but may look dirty against pure whites and murky against shades of orange.

41. D ennis Oppenheim, Color Mix - Mixture of red, pink and white flowers to stimulate the mixing of red and white wine.

42. White- one color garden Late Sackwille - West incorporates the theme of one- color in her Sissinghurst garden. With shades of white, among silver, soft green and green and white foliage, the garden contemplate its variety and peace.

43. Combination with other colors Literally the opposite of black, white pairs well, making it ideal as a secondary colour . D raws out the elements of more stimulating colours G uide your user's attention if known to use it.

44. Color therapy Healing properties: I n perfect balance and harmony. C olor of the awakened Spirit; the light of perfection; the light of the Cosmic Consciousness, the Divine Light. White light raises the vibration of one's consciousness and the body, bringing harmony in all aspects of one's life. Esoteric/magical : Purification and cleaning on all levels, contact with higher self and spiritual helpers, (inner) peace, aura-healing, truth seeking, consecration, spiritual enlightenment, protection against negativity by raising your vibration, breaking curses, exorcism, meditation, divination, inspiration, clairvoyance, invoking spirits.

45. Avoiding vehicular accidents? Choose white ! The safest car color was determined to be white. M ost visible color under all conditions except snow.

46. Bibliography Steven Bleicher - Contemperory color- Theory and Use Leatrice Eisenman - The color answer book: From the World’s leading color expert http://www.sensationalcolor.com/color-meaning/color-meaning-symbolism-psychology/all-about-the-color-white-4369#. WdbVLGiCzIV https://www.gardenista.com/posts/10-garden-ideas-to-steal-from-vita-sackville-west-at-sissinghurst-castle-kent-england-harold-nicolson / http:// www.deeptrancenow.com/colortherapy.htm www.housebeautiful.co.uk www.designsponge.com

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