Why Yahoo's failure in compitation

Yahoo's will failed to survive in the market

1. Yahoo's
out of Compitation
market Reasons
(failure)
Strategic Management
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Submitted By :
Harshavardhana T R

2. Table of contents
1.Introduction
2.About The Company
3.Compitators
4.Reasons to failure
5.Strategies for success in
future
6.Conclusion
7.Reference

3. Introduction
•A good marketing strategy is the most
effective way to increase the brand awareness.
But, when the marketing strategies go wrong
and turn into a marketing failure then it can be
the major reason behind the fall of your brand.
•Maintaining the brand value and strategy is a
challenging journey, even when you reach
great heights. Always take the right decision
as single marketing blunder can destroy your
brand completely.
•In this age of rapidly changing technology
either you have to adapt the change with time
or you fail. Those who refuse to improve
become redundant and irrelevant to the
industry one day.

4. About The Company
Type of business -Subsidiary
Type of site -Web portal
Traded as: -YHOO (1996–2017) [1]
Founded -January 1994; 24 years ago
Headquarters -Sunnyvale, California, U.S.
Area served -Worldwide
Owner -verizon
Founder(s) -Jerry Yang, David Filo
Products -Yahoo! News, Yahoo! Mail,
Yahoo! Finance, Yahoorts, Yahoo! Search,
YahooMessenger, Yahoo! Answers
Revenue -$1.31 billion[2][3]
Employees -12,200(2016)[4]
Website -yahoo.com
Alexa rank -Steady 6 (Global, January
2018)[6]
Current status -Active

5. Compitators of Yahoo!
1.Google
2.Bing Search
3.Facebook
4.Twitter
5.Amazon
6.LinkedIn
7.MSN

6. S
Strength
W
Weakness
O
Opportunity
T
Threats
Analysis

7. S -Strength
•Yahoo! has over 350 million users of its services and solutions.
This makes it a very powerful marketing company, with a very
well known brand. Some reports indicate that is it is the most
popular website in the World.
•Yahoo has more supplementary products compared to
compitators
•Yahoo has strong brand name
•Parntership with -MLB , VISA
•Income from advertisement from mail section
•Yahoo is a simple and easy to use interface
•Fast and very relevant search, free for customers
•Yahoo has over 12,200 employees globally in the organization
•Well integrated range of products
•Yahoo is best known for its web portal, search engine (Yahoo!
Search), Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo!
Groups, Yahoo! Answers, advertising, online mapping (Yahoo!
Maps), video sharing (Yahoo! Video), and social media websites
and services.
•Yahoo! itself claims it attracts "more than half a billion
consumers every month in more than 30 languages

8. W -Weakness
•Yahoo financial information is not so strong
, so invsetors have no interest to invest
•Most advertisement market led by Google
•Yahoo market share in search engine is only
6%
•Google will having 83 % , Baidu 6% & Bing
had 4%
•Yahoo mail user will decreasing due to
security purposes & lack of backward in
technology
•Gmail will be using more number bcz of
Technology
•Most of the services provided by Yahoo are
unknown in the internet space

9. O -Opportunity
•The international market is a huge opportunity for
Yahoo!. Yahoo!, Microsoft and Google are busy
carving niches and taking over businesses in are
around the Greater China Region. China has over
1,200,000,000 citizens. Other economies, such as
India, also offer tremendous growth potential.
•The number of mobile users is constantly increasing
in developing nations. Development of Yahoo! Mobile
wap services will improve the market share
•Advertising in social media and internet has become
essential element for Yahoo
•Yahoo has huge potential in combining its services
with social media platforms like Flickr etc
•It can focus on diversification of related business
segments in Internet space

10. T -Threats
•The biggest threat for any global service provider
on the internet is increasing competitions in the
local market especially China
•Another major threat is addressing of the cultural
issues while going to foreign market
•Yahoo’s presence in the search engine services is
declining very rapidly because of Google’s strong
presence
•The number of competitors is increasing of new
innovations in the internet space by young
entrepreneurs
•The advertising market which was once dominated
by yahoo is being slowly grabbed by the social
networking sites like Facebook, Myspace etc

11. Reasons To Failure
•I think Yahoo! management was weak and not so smart. Google
was founded by Computer Scientists who know what their teams
are doing. Yahoo! hired MBAs. Google hired scientists.
•When you look at Yahoo!’s main webpage, it’s full of junk and
clutter. Yahoo celebrity news, finance news, flash videos, a very
bad search engine … you name it. Google search is so smart
and fast that you literary type questions and get answers.
•Yahoo! mail was bad, insecure, it offered little storage early on,
the appearance is ugly, security sucks (no https until following
other companies), the design was not updated for so many
years until competitors arrived, etc. They didn’t work seriously
on Yahoo! chat either.
•Mayer's leadership included a few significant gaffes, including
banning working from home in 2013, shortly after she took just
two weeks for maternity leave after giving birth to her first child -
a move which fairly or unfairly attracted a lot of media attention.

12. Reasons To Failure
•Not buying or licensing Google's technology in 1998 -In 1998,
Google's two young co-founders approached Yahoo when they
were making the rounds for backing in Silicon Valley.
•Paying billions for Broadcast.com in 1999 -While Yahoo's 1999
acquisition of Broadcast.com for $5.7bn didn't kill Yahoo, it is
arguably one of the worst-timed acquisitions in tech M&A
history, and one has to wonder how the ill-fated acquisition
impacted Yahoo in subsequent years.
•So many mails will be hacked due to lack of security purposes
•Mayer's approach appears to have been acquisition heavy,
relying on bringing in talent from emerging technology areas
(mobile, programmatic advertising, social media) to build new
products or revenue sources. However, she has been criticised
for what amounted to a scattergun strategy, never settling on a
defined direction in terms of a product or revenue source.

13. Reasons To Failure
•Mayer may not be in charge of security at Yahoo, but when some of
the biggest and most damaging data breaches in internet history
happen on your watch, there is probably something systemically
wrong.
•Yahoo discover Not buying Google in 2002. -According to reports,
Yahoo had the opportunity to purchase Google for $5bn in 2002.
Although that price was high for Yahoo in relation to its own value at
the time, it would prove to be the last chance Yahoo would have to
acquire Google.
•red that one billion of its accounts had been compromised in
December 2016, in what has been described as the largest data
bYahoo was nearly able to acquire the popular social network in
2006 for $1bn but due to a faltering stock price, Yahoo lowered its
offer to $850m, allowing Facebook CEO Mark Zuckerberg to walk
away from the deal.
•It will not be following New Technologies & present trends

14. •If Yahoo will adopting the new unique technology for mailing
system it will be successful in future
•Yahoo will more concentrate on online Ads & click per pay bcz
presently there is much demand on online marketing
•Yahoo CEO will stop Acqusition activity & concentrate about the
present products available to the company
•Yahoo will had 350 million customers world wide provide the
service properly for those customers
•CEO MAYER's will treat the employees well
•Yahoo take the advantage of increasing smart phone user
•Yahoo
Strategies to Success in Future