winter project report on Maharaja Dehydration.Pvt.Ltd. at Mahuva

winter project

1. A Winter Project on “maharaja dehydration pvt. Ltd.” Prepaid by :- PROJECT GUIDE:- M ehul D. v ala (115) Prof . Krupa Mehta 1 S. K. PATEL INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES Gandhinagar .

2. Flow of the Presentation 2 Introduction Company profile Production Department Marketing Department Human Resource Department Finance Department Conclusion B ibliography

3. INTRODUCTION Maharaja Dehydration Pvt. Ltd. was established in 2003. There were two dryer machines in starting. They were producing 2000 MT dehydrated onion products annually. To fulfill customer demands, the company's production capacity was increased for dehydrated onions & powder to 6 MT & 10 MT per day respectively. The company has increased its scope of production by starting production of various garlic products as well. Maharaja Dehydration Pvt. Ltd. supply its product into Germany, U.K., Brazil, Australia, New Zealand, Sri Lanka, Malaysia, Netherlands,U.S.A ., etc., 3

4. COMPANY PROFILE NAME MAHARAJA DEHYDRATION PVT. LTD.   ADDRESS National Highway – 8E, By Pass Road, Near Bridge,Umaniyavadar. Mahuva-364290. Dist.: Bhavnagar . (GUJRAT) INDIA. Phone no [phone] [phone] Website www.maharajadehydration.com Establish of Year : 2003 Director Mr. Vitthalbhai Koradiya 4

5. Type of Firm Private Limited Bankers SBI & HDFC BANK E-mail address [email protected] Salary System Monthly 5

6. PRODUCTION DEPARTMENT Onion Season Onion Specifications Storage methods of onions Price of onions 6

7. MANUFACTURING PROCESS 7 Purchase Onion Peeling Washing Slicing Dehydrating Air-cooling Moisturizing Grading Inspection Packing Storage                    

8. Dehydrated (air dried) Products 8 RED ONION White onion shallot Garlic G reen & White leek GREEN CHILI

9. 9 Cabbage Carrot Potato Beet root Tomato Lemon Ginger Bitter Gourd Fried onion

10. MARKETING DEPARTMENT Maharaja Dehydration Pvt. Ltd. Marketing structure is as under. 10 ORGANIZATION STRUCTURE OF MARKETING DEPARTMENT EXECUTIVE DIRECTOR   MARKETING MANAGER SALES EXECUTIVES MANAGING DIRECTOR  

11. PRODUCT PLANNING Product planning involves following issues. Packaging Branding After sales service Organizing Product research 11

12. MARKET SEGMENTATION Maharaja Dehydration . Pvt. Ltd. i s segmented it’s market on the basis of Geographical Segmentation . They made segmentation on the basis of cities like Mahuva , Gondal . This is an easier way for the purpose of providing a smooth working organization.   12

13. PRICING POLICIES The company is taking following factors into consideration while fixing the price. Purchase price of Raw material Cost of production. Transportation cost. Taxes. The price of competitors. Profit margin In the company price is fixed by Managing Director and they also take vote of marketing and finance manager. Their pricing method is as follow. Purchasing price + cost of production + variable cost +profit = Selling Price . 13

14. CHANNELS OF DISTRIBUTION Maharaja Dehydration Pvt. Ltd. Follows the following channels of distribution , And they sell to product through internet. Manufacturer Retailer Consumers 14

15. SALES PROMOTION DISCOUNT: LIBERAL PAYMENT: ADVERTISING Exhibition Foodfair Magazines Internet MARKETING RESEARCH Marketing research has three roles: descriptive, diagnostics and predictive. 15

16.   HUMAN RESOURCE MANAGEMENT 16 ORGANISATION STRUCTURE OF HUMAN RESOURCE DEPARTMENT   MANAGING DIRECTOR EXECUTIVE DIRECTOR   HUMAN RESOURCE MANAGER PRODUCTION HEAD   SUPERVISORS   CLERK   WORKERS PEONS        

17. TIME KEEPING SYSTEM Time keeping system of the company is as below.   There are three shifts for workers. 6:00 A.M. To 2:00 P.M. 2:00 P.M. To 10:00 P.M. 10:00 P.M. To 6:00 A.M. For office staff, 08:00 A.M. To 12:00 P.M. 02:00 P.M. To 06:00 P.M.   [Lunch Time: 12:00 P.M. To 02:00 P.M.] 17

18. PERSONAL RECORDS Maharaja Dehydration . Pvt .Ltd. Also keep personal records of the employees Name and address   Designation   Contact number   Monthly salary of the employee   Education and qualification   Attendance   Overall performance   Blood group   Age, sex and any other decease if any   18

19. FINANCE DEPARTMENT As information is not available regarding market value of assets, I cannot define whether it is over capitalization or under capitalization.   19 CAPITALIZATION  

20. WORKING CAPITAL MANAGEMENT In Maharaja Dehydration Pvt. Ltd. the working capital management is sufficient enough to meet their expenses. They take care that no interruption comes in the way of regular business as well as in production function. 20

21. CONCLUSION This report is prepared from the available data which Maharaja dehydration Pvt. Ltd. has provided to me. It is found to be all of the leading industry producing onions. This unit is well organized & well managed. Its products are popular in whole Gujarat and many countries. They are having good reputation in the market. It can be concluded that Maharaja dehydration Pvt. Ltd. Is large unit, & also a successful organization having bright future. This unit is a profit making one & production is increasing gradually. The management of the company is well planned and very effective. 21

22. RECOMMENDATIONS “Maharaja Dehydration Pvt. Ltd.” needs to make its marketing team strong and also it should increase marketing activities such as promotional campaigns.   “Maharaja Dehydration Pvt. Ltd.” can also use Newspapers and Local News Channels as a medium of advertising.   The another thing what I want to suggest that this year the company earn a good return so if the company utilize that profit in most efficient manner it will work for the company.   In distribution the firm should be more emphasize to retailers and whole sellers than salesman.   22

23. BIBLIOGRAPHY   Marketing Management 11/e, Philip Kotler , Pearson Education. Marketing Management , Sheth Publication Pvt. Ltd.    WEBSITE: www.maharajadehydration.com http://en.wikipedia.org/wiki/Demand 23

24. 24 T h a n k Y o u