Wip report

TANISHQ

1. PRESENTED BY : RAJAT KUMAR WIP REPORT ON PANTALOONS FASHION & RETAIL LTD. (ADITYA BIRLA GROUP) TOPIC : TO STUDY,ANNALIZE AND IMPLEMENT THE LOYALTY PROGRAMME IN PANTALOONS

2. SECTOR INFORMATION The Indian retail industry has emerged as one of the most dynamic and fast-paced industries. It accounts for over 10 per cent of the country’s GDP . It Contributes around 8 per cent to the employment in india . India is the world’s fifth-largest global destination in the retail space . The Indian retail industry is one of the fastest growing in the world . Retail industry in India is expected to grow to US$ 1.3 trillion by 2020.

3. ABOUT PANTALOONS Pantaloons Fashion & Retail Limited is an Indian famous clothing retail chain. The first Pantaloons store was launched in gariahat , Kolkata in 1997. As of November 2013, there were 76 Pantaloons stores in 44 cities . Pantaloons was previously controlled by the F uture Group, and was taken over by Aditya B irla Group(ABG). Pantaloons has 157 fashion stores in 73 cities and towns in India.

4. COMPANY INFORMATION TYPE PUBLIC INDUSTRY RETAIL FOUNDED 1997 HEADQUARTER MUMBAI,MAHARASTRA,INDIA NO. OF STORES 157 CEO SHITAL MEHTA REVENUE Rs.6072crore NO. OF EMPLOYESS 35000 PARENT COMPANY ADITYA BIRLA GROUP WEBSITE pantaloons.com

5. COMPETITORS

6. Large working population. Increase in disposable income and customer aspiration. Demand as well as increase in expenditure for luxury items. Growing preference for branded products and higher Aspirations. Increasing urbanization. Rising affluence amid consumers. REASONS FOR GROWTH IN RETAIL SECTOR

7. RETAIL STORE LOCATION ICC TECH PARK,S.B. ROAD,PUNE,MAHARASTRA INDIA’S 2 ND LARGEST STORE OF PANTALOONS

8. DEPARTMENTS IN PANTALOONS

9. PANTALOONS INHOUSE BRANDS

10. NON-PANTALOONS BRANDS LP PETER ENGLAND ALLEN SOLLY VANHUSSEN LEVIS PEPE JEANS CELIO JEALOUS W

11. RESEARCH METHODOLOGY RESEARCH DESIGN - DESCRIPTIVE STUDY DATA COLLECTION – PRIMARY/SECODARY DATA SAMPLE AREA - ICC TECH PARK,S.B . ROAD ,PUNE RESEARCH INSTRUMENT - CUSTOMER INERACTION AND OBSERVATION PERIOD OF STUIDY – 1 MONTH

12. LOYALTY PROGRAMME “ L oyalty is one of the great engines of business success.” It helps in maintain MIS. It helps in communicating offers to customer’s. Loyalty program enables a company to gain detailed knowledge about its customer’s. Pantaloons offers the loyalty programme - GreenCard to over 4 million members . The programme entitles members to discounts and shopping privileges.

13. PRIVILEGES OF GREENCARD Discounts every time you shop (as reward points) , 2 points per rs.100. Free enrollments. Exchange policy extends to 90 days. Instant redemption on next bill at cash counter. Convenient mobile based program. Exclusive billing counters for 3*,5*,7* members. Reimbursement of paper carry bags for 5* & 7* members.

14. SERVICES Gift card & Gift voucher Gift wrapping Alteration facility Exchange service Customer griviances

15. HOW TO UPGRADE YOUR PANTALOONS GREENCARD MEMBERSHIP? Amount shopped for in last 12 months TIER Green Card Rewards 0-7999 1 Star 2 points per Rs.100 8000-19999 3 Star 3% Discount as Points 20000-39999 5 Star 5% Discount as Points 40000+ 7 Star 7% Discount as Points THE VALUE OF 1 POINT IS 25 PAISE

16. ANALYSIS OF GREENCARD DASHBOARD

17. LEARNING Consumer behaviour . Registration of green card. Attending the customers. Tagging of merchandise. Coding of merchandise. Segregation of merchandise. Billing. Managing cash counter.

18. SWOT ANALYSIS STRENGTH Largest market share and capital. Presence in major and minor cities. Most trusted and respected brand by the customers. WEAKNESS Pantaloons does not function internationally, which has an effect on success. It serves mass consumer base, still skilled labor force is not adequate when compared with global standards. Some people thinking is like that it is low quality brand. C ompetition in market. Lack of providing standard carry bags.

19. OPPORTUNITIES As pantaloons is growing very fast and they have the opportunity to have their market on foreign countries . To take over, merge with or form strategic alliances with other global retailers, focusing on other markets. THREATS Being number one means that you are the target of competition.(Extra competition and new competitors entering the market could unsteady pantaloons retail India) Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India. A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits.

20. SUGGESTIONS   Pantaloons should provide standard carry bags. Stocks should also be increase. More attractive signage should be there which attracts the customer. Staffs should give a proper information to the customers regarding green card by which there will more and more enrollment. More cashiers should be available in morning time instead of one cashier. Staff should describe the product in good manner. Proper seating facility should be present for the old age people.

21. RECOMDATIONS

22. CONCLUSION To conclude what was discussed in the paper. Customer loyalty is an essential aspect in any organization whether it is offering a good or providing a service. Many organizations are looking for various ways to increase their customer loyalty as it has a positive effect on the profitability of the organization . MAJORITY OF THE CUSTOMERS ARE THE PANTALOONS MEMERSHIPHOLDERS. IT PROVENS THE LOYALTY OF CUSTOMERS TOWARDS PANTALOONS

23. THANK YOU