Yengage credential

One sole partner for your mobile app marketing in Japan. Check out our website!http://yengage.net/

1. One sole partner. Limitless choices.

2. Our mission
To bring new experiences
into people’s everyday-life
by opening up markets
for appcreators
and their dreams.
Who We Are
The one stop partner
formobile apps looking
toexpand their business
in Japanandacross Asia.

3. Positioning
Segmentation
& Targeting
Competitive landscaping
Branding and awareness
Phase Implementation
App localization
Cultural consultation
Ad creative localization
App Store Optimization
Video ad production
App market testing
Creative optimization
Adtracking
Reporting
Industry benchmarking
Publisher relations
Regulatory compliance
Media planning,
selection, and buying
Operation
Reporting
(Daily/Weekly/Monthly)
We’re more than an ad agency. We’re your sole expert and partner specializing in all aspects of app
marketing in Japan and Asia. No need to manage different vendors—we cover it all in one stop.
©2017 YengageCorporation 3
What We Do
Strategy AnalyticsProduction Media Management

4. ©2017 YengageCorporation 4
Our expertise, history, and knowledge makes us the strongest team for you.
EXTENSIVE NETWORK
ACROSS ASIA
We have close relationships with
publishers and agencies in Japan and
across Asia for integrated marketing
campaigns.
EXPERIENCED KNOWHOW
With the complexity of the Japanese
market, you need to know “where” to
go and “how” to plan and maximize
your campaign.
LEADING AD TECHNOLOGY
We build our own ad solutions, so we have a deep
understanding of market data.
Why Us

5. Our Alliance Benefits
MediaPlanning Efficient media mix planning
RTB
Wide variety of ad selection in
Japan with high quality targeting
Ad server
Facilitated management of
in-app ad space
Analytics
Reliable tracking of campaigns for
continual improvement
Social media
management
Effective and responsive
social media marketing
We offer more customized and advanced campaign designs through our own industry leading ad
technology in Japan and strategic partnerships with other market leaders.
©2017 YengageCorporation 5
LEADING AD TECHNOLOGY
Media Planning Ad Operation
Competitive Analysis
Search Keyword Creation Affiliate Site Monitoring
DSP Mobile DSP SSP RTB Hub Video DSP
Publisher Ad-Server Ad Operation Video Ad-Server
Tag Management/Performance Analytics
Mobile App Analytics
& Marketing
Mobile Ad Tracking
Ad Operation
For Facebook & Twitter
Messaging Management Social Page Analytics Buzz VisualizerSocial Media Marketing

6. ©2017 Yengage Corporation 6
JAPAN STRONG NETWORK
oAs the largest media buyer in Japan, we leverage our close relationships with publishers to give
you access to the latest media offerings and insight into optimizing your media mix.
oWe offer fully integrated marketing campaigns through our partnership with Hakuhodo.

7. New York
Beijing
Shanghai
Indonesia
Singapore
Malaysia
San Francisco
Philippines
VietnamThailand
&
Taiwan
Our partnerships with local agencies extend across Asia lets us provide native, quality integrated
marketing wherever your business takes you.
©2017 YengageCorporation 7
ASIA STRONG NETWORK
San Jose

8. ©2017 Yengage Corporation 8
EXPERIENCED KNOWHOW
The Japanese market is more fragmented and fickle than the US. But with our experience, knowledge,
and relationships, we can build the best plan for you.
You
Target We know who will love your product.
Media Mix
We know the most effective, up-to-date, and
relevant media for your budget.
Creative
We know how to design creative that will
resonate with your target segment.
Business
We know how to manage each publisher,
network, and other service provider.
Legal
We know how to abide by local publishers’ ad
policies and government regulations.

9. ©2017 YengageCorporation 9
How we work
Consultant
We provide advice at each step along your path and
you enjoy the planning and execution your own way.
Media buyer
You are good to go and just want
somebody to wrap-up things up for you?
No problem.
oOpen communication and transparency in your preferred style.
Decide
the big picture
Strategy and
implementation
Getting the app ready Production Operations Campaign wrap-up
•Simple market
research
•Theme
•Direction
•Goal setting
•Target KPIs
•Campaign timeframe
•Budget
•Media mix
•Appcontent
localization and
culturalization
•App store adjustment
•App store registry and
publishing
•Digital creative
•Traditional media
•Optimizing
•Reporting and
analytics
•Compile learnings
•Nextstage planning
Partner
We exchange opinions, build plans together, and
have some fun with us—most recommended.
Engineer
You provide the necessary details—we do the
rest. Sit back and enjoy the ride (omakase!).
oFull support services

10. YengageJapanese team
$0.24
1.75%
34,016
$14
10,914
$43
©2017 YengageCorporation 10
Case 1: Recent successful campaign for major US mobile card game
10
Budget : June 2016: 100 million JPY / July 2016: 83 million JPY
CPC
CVR
Installs
CPI
#of registrations
CPA
<Task>Improve performance compared to last agency within limited budget
<Result>Higher quality clicks leading to higher CVR and lower CPI.
Before
Previous JapaneseAgency
$0.23
1.10%
25,984
$20
10,322
$51
30%
+8032
+592
16%
60%
4%
After
<How> Altered the media mix based on data and experience from similar campaigns.
Shortened the time required for creative optimization using proprietary reporting software.

11. 11
Case 2: Integrated marketing strategy for Japanese mobile card-based RPG
11
CPI $23
CPA $54（In Game CV）
CPI $13
CPA $41
Target
KPI
Result
$1=110 yen
Created persona of potential core users to
delivery ads to highest probability users first.
Focused Targeting
Produced creatives which matches app’s
features and core targets preferences
Core targets preferred creative
•Examined successful core targets features
•Expanded targets to potential light users
•Refined media mix to target lowest CPI ad
spaces
•Increased variations of successful creatives
using data collected from previous phase
•Added in-app campaign creatives to keep
existing core users interested
•Expanded amount of ad delivery to reach
quality look like targets with highest
probability of success
•Hosted experiential events to attract new
high quality users
•Produced creatives for based on previous
light users preference
Launch
Introduction 2.5 weeksCPI $27
Targeting Expansion
Diversification of creative
Expanding Userbase
Core targets preferable creative
Growth 2.5-4 weeksCPI $24 Maturity 4-weeksCPI $22
Each stage of the launch requires careful planning and continual testing to ensure quality of spend.
Integrated campaign was the most effective way to maximize acquisition of high quality users.
©2017 YengageCorporation

12. 12
Case 3: Within a limited budget, using Twitter to launch Japanese dating app
12
$1=110 yen
Using our mix of data, experience, and process to find most effective targets and creatives enable us
to achieve quality results within a constrained budget and shortened timeframe.
CPI $5.9 CPI $4.0
Target
KPI
Result
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
¥0
¥100
¥200
¥300
¥400
¥500
¥600
¥700
¥800
¥900
CPI CVR
$8
$7
$6
$5
$4
$3
$2
$1
$0.5
$0
In order to maintain CVR, only deliver
best creatives to each different targets
Continual A/B tests
to improve CV
Rapid PDCA to
match high
probability targets
with creatives.
©2017 YengageCorporation

13. 13
Case 4: Using Campaign Conversion Lookalike for Japanese Coupon App
13
A
Effectively expanded distribution of advertising to high probability audience based on campaign data
with better results than Facebook’s standard lookalike feature.
CPI $5.0 CPI $3.9
Target
KPI
Result
Pre Launch Period
Find core users target
persona by their
reactions on short
product video
Beginning Period
Use still images of video creative, keeping targets’
favorites but not repeating the same image over and
over, annoying targets.
Use our proprietary software, Sherpa, to delivery to
look alike people who reacted to pre-launch video
ad.
Campaign Conversion Look Like
B
C
Launch
Expand targeting and
creatives within a set
to maximize CVR and
minimize CPI
A-1 A-2
A-3A-4
©2017 YengageCorporation

14. ©2017 YengageCorporation 14
Case 5: Use data and experience to design creative to maximize ROI
14
Data driven creative design minimized testing timeand maximized ROAS.
メディア Seasonal
Category
News
Trends
Characters
UX
Limited
edition
Sex appeal
And so on…
PDCA
Weekly
CTR/ CVR/CPI
Target：10s-20s Male : mainly using game characters appealing
Required changed due to
low CVR
Changed focus to iconic scenes in the game
and variety of characters.
Based on results from A-1, modified and tested
various ways to portray characters.
A-1 A-2
Focused on more successful characters and
incorporated more detailed artwork..
A-3-3
A-3-3
A-2
A-1
1.4x
1.8x
2.4x
CTR:2.4 times improved
A-3-3
A-2
A-1
1.3x
1.5x
2.7x
CVR:2.7 times improved
A-3-3
A-2
A-1 54% less63% less!
CPI:63% reduction
43% less
Previous
Co.
Previous
Co.
Previous
Co.
Targeting Media features App attributes

15. Thank you