Your Brand is What Google and ChatGPT Says it is - This is How You Can Win the Game with your Personal Brand

Jeff Bezos famously said, "Your brand is what people say about you when you're not in the room" . Today, that's no longer true.

Your brand is what Google and AI say about you when you are not in the room .



In the age of AI, what platforms like Google, ChatGPT, and Perplexity say about you is now your real business card. When high-stakes clients, partners, or investors do their final due diligence, the AI Résumé they find can either validate your authority or create critical, deal-killing doubt.


Most entrepreneurs leave this to chance, allowing algorithms to build a confusing, outdated, or inaccurate narrative from fragmented data. But while you can't control what people say, you absolutely can control what Google and AI say .


This presentation provides the definitive playbook for winning this new game. Based on The Kalicube Process™ , the industry-standard methodology for Precision Brand Intelligence, you will learn the proven, data-driven framework to:





Take Control: Engineer your Brand SERP (what people see when they Google your name) to be a positive, accurate, and convincing digital business card.


Build Algorithmic Trust: Systematically "educate" the algorithms, transforming your real-world authority into a machine-readable narrative that builds Algorithmic Confidence.

Win the Recommendation: Ensure AI Assistive Engines don't just find you, but understand, trust, and recommend you as the definitive expert in your niche.

This is not marketing theory. It's a practical, engineering-based system for turning your personal brand into your most powerful, revenue-driving asset.

1. 1 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Your Brand is
What and ChatGPT
Say it is.

This is How You Can
Win the Game with your
Personal Brand

2. 2 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
GEO strategy for
your company.
Ping me here and I’ll
share the slides and
recording

3. 3 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
©United States Air Force with the ID 171027-F-DC888-022
"Your brand is what
people
say about you
when you are
not in the room"

Jeff Bezos says:

4. 4 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
"Your brand is what
and AI
say about you
when you are
not in the room"

Jason Barnard says:

5. 5 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
©United States Air Force with the ID 171027-F-DC888-022
You can't control
what people say.

Jeff Bezos says:

6. 6 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
You can control what
and AI say.


Jason Barnard says:

7. 7 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
What Google used to
say about me

8. 8 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
This Google
result lost me
hundreds of
thousands of
dollars

9. 9 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
What Google now
says about me

10. 10 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
My career at a glance:

●Entrepreneur
●Alumni of Liverpool John Moores University
●Punk Folk Musician (1988-1996)
●Released multiple Albums
●Songwriter
●Cartoon Blue Dog
●27 Years in Digital Marketing
●Born 5th June 1966
●Age 58
●Pseudonym: The Brand SERP Guy
●Author of a book
●Multiple roles as CEO
●CEO of Kalicube
●Founded Kalicube

More info: jasonbarnard.com


Google said they
“… don’t know anyone externally
who has as much insight into
how [Knowledge Panels] work.”

11. 11 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
What AI says about me

12. 12 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Any Person can have results like these. Only a few DO.

13. 13 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Learn About


Next level
search and research
Any Person can have results like these. Only a few DO.

14. 14 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Works every time

15. 15 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Today:

My Personal Brand
in search and AI
makes me money

16. 16 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

17. 17 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Tomorrow:

My Personal Brand
in search and AI
will make my next pivot
fast and quickly profitable

18. 18 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

19. 19 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
One day:

My Personal Brand
in search and AI
will define my legacy

20. 20 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

21. 21 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Test me out

22. 22 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Test me out:

23. 23 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Test me out:

24. 24 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Test me out:

25. 25 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Get ahead of the curve
(and become uncatchable)

26. 26 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

27. 27 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
You need this. Now.

28. 28 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Then you need this…

29. 29 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
4 years !

30. 30 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
HUGE
Bonus

31. 31 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Phase 1:
Understandability

(3 months)

32. 32 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
With Kalicube you:

33. 33 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Your personal brand means nothing
without Entity understanding

1.Build a Knowledge Panel (3 step process)
2.
3.

34. 34 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Your personal brand means nothing
without Entity understanding


1.Build a Knowledge Panel (3 step process)
2.Get your place in the Knowledge Graph (machine readable encyclopedia)
3.

35. 35 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Your personal brand means nothing
without Entity understanding


1.Build a Knowledge Panel (3 step process)
2.Get your place in the Knowledge Graph (machine readable encyclopedia)
3.Increase the AI’s confidence (niche PR packaged for AI machines)

36. 36 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Phase 2:
Credibility

(3 months)

37. 37 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Demonstrate N-E-E-A-T-T Credibility
1.Transparent communication of your N-E-E-A-T-T credentials
2.
3.

38. 38 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Demonstrate N-E-E-A-T-T Credibility

1.Transparent communication of your N-E-E-A-T-T credentials
2.Communicate notability, trust and credibility signals
3.

39. 39 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Demonstrate N-E-E-A-T-T Credibility

1.Transparent communication of your N-E-E-A-T-T credentials
2.Communicate client and peer approval
3.Amplify the proof (niche PR packaged for AI machines)

40. 40 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
Phase 3:
Deliverability
(omnipresence)

(6 months)

41. 41 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
1.FAQ: exhaustively recreate your funnel from bottom to top
2.
3.
●1 page per QA
●Schema Markup
●Featured Image
●Related QA
●Package your content (on your site and off) in a way that is easy for Google and your audience to consume.
Branded Communication:
Right resources, right people,
right place, right time

42. 42 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
1.FAQ: exhaustively recreate your funnel from bottom to top
2.Social: Marketing materials addressing pain points
3.
●Focus on two or three channels (use dominance on competitors Brand SERP to decide)
●Visuals (if possible, Video with amazing thumbnails)
●Pinning
●Hashtags
●Consistent brand and marketing message
●Share relevant content from varied sources
●Be helpful
●Package your content (on your site and off) in a way that is easy for Google and your audience to consume.
Branded Communication:
Right resources, right people,
right place, right time

43. 43 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

●Create content in relevant formats that solves the problem
●Deliver great products and services and encourage your clients to shout about it online.
●Package your content (on your site and off) in a way that is easy for Google and your audience to consume.

1.FAQ: exhaustively recreate your funnel from bottom to top
2.Social: Marketing materials addressing pain points
3.Spread the word (niche PR packaged for AI machines)
1.
Branded Communication:
Right resources, right people,
right place, right time

44. 44 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
With Kalicube you:



1.Take control

45. 45 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
With Kalicube you:



1.Take control
2.Gain influence

46. 46 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
With Kalicube you:



1.Take control
2.Gain influence
3.Omnipresent visibility

47. 47 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
3 stages of the AI search
And Assistive engine funnel

48. 48 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

49. 49 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

50. 50 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven
The most influential influencers:

Trillions of niche conversations with
Billions of people who trust them

51. 51 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven

Get your AI Audit

52. 52 Kalicube is the world leader in Precision Brand Intelligence - proprietary tech, 9 Billion datapoint, AI driven