Zara store design

The presentation is about Zara store design, the interior and exterior atmospherics, the store layout and store visuals.

1. RETAIL MANAGEMENT 1

2. 2

3. 3 COMPANY PROFILE ZARA is a Spanish Company It was established in the year 1975 Amancio Ortega and Rosalía Mera are the founders of the Company The retailer deals mainly in Apparels & Accessories Has over 2,000 branches in 88 countries Subsidiary of Inditex Group ; which is the world’s largest fashion group

4. 4 SWOT ANALYSIS Strengths Global outreach Strategic locations Seamless distribution strategy Minimalistic store image Fast-changing collections Opportunities Demand for high fashion at affordable prices Growing Asian markets; especially China Weaknesses Brand image closely tagged to competitors Limited stocks Lack of Marketing Communications Threats Fierce competition Lawsuits to sweatshops Possible imitation of goods Dilution of brand equity

5. 5 BUSINESS STRATEGY Market oriented strategy – Understand customer needs High velocity production Industry leader in lead time Fiercely competitive pricing strategy Target Audience Unique promotions strategy

6. 6 EXTERIOR ATMOSPHERICS Store front Glass fronts , especially in new buildings Marquee ZARA is written in Black, White, Silver, or Gold letters; Looks minimalistic Entrances 3 entrances, 2 are very wide. All entrances have security guards Display windows Latest trends are on display & changes are made every day Size of building Atleast 2 storey tall Visibility High visibility. Always located in prime location having high footfall numbers Adjoining stores Luxury retailing outlets Parking Is always available Accessibility Since always located in prime localities, easy accessibility is ensured

7. 7 INTERIOR ATMOSPHERICS Flooring White or light cream ceramics are used Lighting Combination of ambient and track lighting. Light have yellow hue Odour Not used at all Walls They are plain, designed or textured walls are avoided to ensure merchandise take center stage Temperature Store interior is always cool and welcoming Trial rooms Trial rooms are located towards the furthest side, away from the entrance Personnel Sales personnel's are very helpful. They ensure that cutomers needs are taken care of Cleanliness Cleanliness is always spot on

8. 8 STORE LAYOUT Floors Two Layout Boutique layout or Free from layout Traffic flow Wide passages is kept between racks, shelves and other fixtures Signage On top of racks and suspended form the ceiling Department Location Best selling merchandise is placed towards the right side of entrance; as research says that customers turn right when entering the shop

9. 9 VISUAL MERCHANDISING Fixtures Modified garment racks & Display case is used for merchandise display Display Window Mannequins displaying the latest trends; special attention is given to this aspect Entrance At the store entrance, there many mannequins placed Departments Best selling items are located towards the right side of entrance Colors Merchandise are placed in such a way that the colour scheme compliments each other Payment counters Multiple payment counters are present on both floors Miscellaneous Only black and wooden color hangers are used

10. 10 THANK YOU!