Zara-ZaiqA a agricultural startup final.pptx

A agricultural startup

1. Zara-ZaiqA “ From Farms to Fingers: Enjoy the Bounty of Pakistan's Gardens Instantly!" . Presented by Zeeshan Ahmed Adil Hussain Arsalan Shuaib Safdar

2. Industry Analysis & Market Dynamics 1 Market Size The agriculture industry in Pakistan is projected to reach $12.8 billion with a CAGR of 7.3%. 2 Contribution to GDP Agriculture contributes to 20% of the overall GDP, with 38% of the population living in rural areas. 3 Export Dominance Pakistan exports over 35 types of fruits and vegetables, with citrus fruit and potatoes being significant contributors to world exports.

3. PESTLE Analysis: Political & Economic Factors Political Factor The Livelihood Project and FAO have significantly impacted agricultural practices in Pakistan, benefiting thousands of farmers. Economic Factor Pakistan produces 9.82 million metric tons of fruits and 5.5 million metric tons of vegetables, with mangoes and onions being major contributors.

4. PESTLE Analysis: Social & Technological Factors Social Factor Challenges such as floods and poverty impact agricultural practices, affecting the livelihoods of many. Technological Factor NCCP and technology transfer initiatives, along with smart farming techniques, are revolutionizing agriculture in Pakistan.

5. PESTLE Analysis: Legal & Environmental Factors Legal Factor Combatting illegal trade channels and emphasizing eco-friendly packaging are key focus areas for the agriculture industry in Pakistan. Environmental Factor Weather conditions and environmental sustainability play a crucial role in fruit and vegetable production and consumption.

6. Key Customers Target Audience Our key customers include Busy professionals Families Health enthusiasts Urban dwellers Various businesses and institutions

7. Market Gap: Supply Side Export Growth

8. Market Gap: Demand Side Vegetable Demand

9. Introducing Zara ZaiqA: From Farms to Fingers We are excited to announce the launch of Zara ZaiqA, your ultimate destination for fresh and delicious fruits and vegetables. Experience the bounty of Pakistan's garden instantly .

10. Brand Overview Vision & Mission Our vision is to revolutionize the way people access and enjoy high-quality fruits and vegetables. Our mission is to make healthy eating convenient and delightful. Unique Selling Points Farm-to-Table: We source our produce directly from local farms, ensuring freshness and supporting local growers. Wide Variety: Discover an extensive selection of seasonal fruits and vegetables from all over Pakistan. Quick Delivery: Enjoy the convenience of doorstep delivery, getting the bounty of the garden in a flash .

11. Marketing Plan Target Market Our target market includes health-conscious individuals, busy professionals, and families who value convenience without compromising on quality. Product Offerings Choose from a wide range of fruits and vegetables, including exotic imports, organic options, and seasonal specialties. Pricing Strategy We aim to offer competitive prices that reflect the exceptional quality of our produce, ensuring value for our customers.

12. Marketing Plan (cont.) Distribution Channels Our products will be available for purchase through our user-friendly website and mobile app, with convenient home delivery options. Customer Loyalty We will implement a loyalty program that rewards customers for their repeat purchases and referrals, fostering long-term relationships.

13. Influencer engagement Expert engagement Female supporting events Cocking competition Discounts on specific product Social proof through user generated content Customer loyalty offers Interesting chit Promotion (pro+motion )

14. Product penetration Reduce cost by developing better storage system Feedback utilization Personalize offers Adding every seasonal product's

15. Market development Targeting to new places or cities Expansion of target market Product adaptation by adding taste differences Awareness campaign Understanding the opportunities by adding local people

16. FUTURE EXPANSION- Can’t create new domestic industry Existing players Appealing market gap

17. Online international platform expansion Export, Franchises, Acquisition, Collaboration International Logistics - quality assured Payment Gateway Integration - international Marketing and Advertising

18. Adaptati o n Research Local Preferences Offer Regional Variations Compliance with International Standards Obtain International Certifications Highlight Sustainability Practices Build Relationships with Local Influencers Offer Excellent Customer Service

19. New Product Developments Ready-to-eat salads Healthy snacks Value-added products (ketchups, canned vegetables, pickles etc.) Packaged Vegdoze (blend of vegetables

20. Market development Expanding to New Cities, countries, markets Community Engagement and Local Initiatives (CSR and promotion) Cultural Events and Festivals Packaging Innovation and seasonal promotions