zomatopresentation-161102153411.pptx

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1. P RESENTATION ON Z OMATO Made by :- Fultariya Yatin Gadara Umang Patel Bhumit Kakkad Aryan Babaria Aatman

2. I NTRODUCTION Started In- July 2008, Delhi NCR. Founded By: Deepinder Goyal, Pankaj Chaddah Initially named- “FoodieBay” In November 2010 it was renamed as“ ZOMATO ” Parent Company - Info edge Category - Mobile Application Based Sector - Food & Restaurant guide

3. Tagline/ Slogan - Discover great places to eat around you USP – The availability of complete menus for almost all restaurants. Segment - Young population, working professionals looking for information of restaurants Target Group - All Smartphone Users Positioning - Zomato provides the “guide” or the “discovery” experience of restaurants & food guide

4. M ISSION Our mission is to ensure nobody has a bad meal They do this by – Helping people discover great places around them Building amazing experiences around dining Enabling restaurants to create amazing experiences

5. V ISION Z OMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN OVER 10,000 CITIES ACROSS 23 COUNTRIES . I N A FEW YEARS , WE SHOULD BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT PART OF THE WORLD YOU ' RE IN .

6. Marketing strategies They are entertaining Excellent graphics : Each post of Zomato marks excellence and higher degree of creativity. They never fail to cash the latest happenings: Zomato always create somethings for ongoing events They prefer quality to quanity : Experts have been preaching to give importance to quality and not to quantity. Knows its audiences : Zomato knows its audience, and how! There are posts for everyone, or to say it precisely, for every foodie. Featured and user friendly website Global mobile app Coupons and price-offs

7. Social media strategies Keeping things simple and bringing in a fun elements instantly grabs a users’s attention and keeps people engaged. Tracking user actions on the website helps in improving the product to better cater to the audience. Social networks are a means of communication and not an advertising platform. Communication with fans and followers makes a brand personal and human, and one can’t really put a price on that.

8. S WOT A NALYSIS

9. S T R E N GTH Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants) High awareness – Top of the mind product Global presence – 25 countries – 1.5 million listed restaurants Superior technology and a strong workforce of over 1200 people Asset less business model Simple & user friendly interface Aggressive and Innovative marketing strategy

10. W EAKNESS Competition from search engines & other similar apps means limited growth Drastic growth means susceptible to bad content Not customized for each target market Work inefficiency High staff turnover

11. O PPORTUNITIES Opportunity to expand to further more countries Increasing internet penetration & number of smartphone users Rapid technology development

12. T H R E A TS Intense competition Lack of clear rules and regulations - Changes in government policy can easily affect the business model Business model can be easily imitated by other players

13. C O M P E TI T ORS Food panda Swiggy

14. P ORTER FIVE FORCE MODEL

15. I NTENSITY OF E XISTING R IVALRY Low storage cost Fast industry growth rate Relatively few competitors Exit barriers are low

16. T HREAT OF S UBSTITUTES Existing competitors Limited number of substitutes

17. T HREAT OF N EW C OMPETITORS Strong brand names are important Advanced technologies are required Industry requires economies of scale Geographic factors limits competition

18. B ARGAINING P OWER OF S UPPLIERS Low cost of switching suppliers Critical production inputs are similar Large number of substitute inputs Inputs have little impact on cost

19. B ARGAINING P OWER OF C USTOMERS Buyers requires special customization Low dependency on distributors Large number of customers

20. T HANK Y OU