Aula de inglês - Empreendedorismo em inglês

Material sobre empreendedorismo para aula de inglês. Curso de inglês voltado aos serviços turísticos.

1. SUCCESSFUL
COMPANIES
Subject: Entrapreneurship
Teacher Bruno
CENTRO ESTADUAL DE EDUCAÇÃO PROFISSIONAL “PROFA. EVANILDE COSTA DA SILVA

2. innovation – inovação
strategy – estratégia
leadership – liderança
growth – crescimento
quality – qualidade
customer service – atendimento ao cliente
competitive advantage – diferencial competitivo
Key vocabulary

3. customer loyalty – fidelização de clientes
successful company – empresa de sucesso
expansion – expansão
marketing – marketing
product / service – produto / serviço
profitability – rentabilidade
business management – gestão empresarial
technological innovation – inovação tecnológica

5. Apple Apple is a leading company in
technology and electronics. It stands
out for its innovation, modern design,
and product quality. Its strategy
includes customer loyalty and creative
marketing.

7. Google
Google is a digital services company. It
is characterized by its creativity,
innovation in products and
technological solutions, and strategies
to improve the user experience.

9. Starbucks
Starbucks is a globally recognized
coffeehouse chain. It focuses on
customer experience, service quality,
and consistent branding. It offers a
pleasant environment and personalized
products.

11. Amazon
Amazon is a global e-commerce
company. Its success is based on efficient
logistics, customer service, technological
innovation, and a wide range of products.

13. Airbnb
Airbnb is an online lodging platform. It
stands out for its innovation, personalized
experiences for customers, and efficient
use of technology to connect hosts and
travelers.

15. Decolar Decolar (Despegar) is an online travel
agency in Latin America. It offers
complete travel solutions, personalized
service, and promotions for travel
packages.

17. McDonald’s
McDonald’s is a global fast-food chain.
Its success is based on consistent
product quality, international
expansion, marketing, and service
standardization.

19. Nespresso
Nespresso is a coffee and capsule
company. It stands out for customer
loyalty, premium quality, product
innovation, and subscription strategies.

20. Exercise
In groups, choose a company and write a short text in English (5–8
sentences), highlighting its differentiators, marketing or customer service
strategies, and examples of innovation.
Then, each group will present their analysis orally for 1–2 minutes.
At the end, we will have a collective reflection on what makes a company
successful in Brazil and around the world.

21. That’s a wrap!
Do you have any question?
See you all later.
E-mail:
[email protected]