IGNOU MMPC-007 BUSINESS COMMUNICATION.docx

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Master of Business Administration (MBA)/ Master of Business Administration (Online)
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Administration (Human Resource Management) (MBAHM)/ Master of Business
Administration (Marketing Management) (MBAMM)/ Master of Business Administration
(Operations Management) (MBAOM)
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
School of Management Studies
ASSIGNMENT
For
July 2025 and January 2026 Semesters
Course Code : MMPC-007
Course Title : Business Communication
Assignment Code : MMPC-007/TMA/JULY/2025
Coverage : All Blocks
Last date of submission for July 2025 Semester is 31st October 2025
and for January 2026 Semester is 30th April 2026

2. 1. How has communication evolved using various communication techniques over the
years? Discuss.
Communication has evolved remarkably over centuries, shaped by technological
progress, cultural development, and organizational needs. Early communication relied
on oral traditions, symbols, and gestures, progressing gradually into written and
electronic forms that transformed global interactions.
2. Differentiate between verbal and non-verbal communication giving examples.
Verbal and non-verbal communication are two integral components of human
interaction. While both convey messages, they differ in form, method, and
interpretation.
Verbal communication involves the use of words—spoken or written—to convey
information. It includes conversations, speeches, presentations, letters, emails, and
reports. Clarity, tone, vocabulary, and grammar play significant roles in verbal
communication effectiveness. For
3. How is the planning for presentation done? Explain the steps involved while
planning the presentation.
Planning a presentation is a systematic process that ensures clarity, audience
engagement, and effectiveness. A well-planned presentation delivers the intended
message persuasively and confidently. The following steps outline how planning is
done:
1. **Define Purpose:** Identify the objective—informing, persuading, motivating, or
training. The goal determines
4. What are the characteristics of a good report? Discuss each one of them.
A good report is a structured, factual document that communicates information clearly
and objectively to assist decision-making. Effective reports share common
characteristics that enhance credibility and usability.
1. **Clarity:** The report should convey ideas in simple, precise language without
ambiguity. Use short

3. 5. Elaborate on the different elements of cross-cultural communication.
Cross-cultural communication refers to the process of exchanging information between
individuals from different cultural backgrounds. Its effectiveness depends on
understanding the key elements that influence interpretation and response.
1. **Language:** Language differences are the most visible barrier. Even when a
common language is used, meanings of
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