Most Influential Women Leaders in Career Growth & Workplace Culture, 2025

With nearly 30 years of experience in corporate communications, Chellie Phillips is a powerhouse in the fields of leadership, workplace culture, and personal branding. As Vice President of Communications and Public Relations at Coweta-Fayette EMC, she has led impactful initiatives that shape brand reputation and employee engagement. Beyond her corporate role, Chellie is the visionary founder of Successfully Ever After, a growing coaching and consulting company dedicated to helping professionals and organizations create cultures where people and business thrive.

1. www.ciobusinessworld.com
In Focus
In Focus
Vol 05 | Issue 02 | 2025
Women Leaders in
Career Growth:
The Future is Theirs
Most Influential
Leaders in Career
Growth &
Workplace Culture,
Women
2025
Championing Vulnerable Leadership and Thriving
Workplace Cultures
Chellie Phillips
Vice President of Communications and
Public Relations | Coweta-Fayette EMC
Women Leaders in
Career Growth:
The Time is Now

4. I
n today's increasingly dynamic professional
landscape, the presence and impact of women
leaders are reshaping the norms of career growth
and workplace culture. The path has not been without its
challenges, but it has been marked by perseverance,
intelligence, and a steady commitment to progress. The
rise of women in leadership positions is not simply a
matter of representation it is a reflection of evolving
priorities in organizations that value integrity, empathy,
and collaborative strength.
Women leaders bring with them a distinctive set of
experiences that often translate into thoughtful,
inclusive leadership. Their approach to problem-solving
tends to balance strategic vision with emotional
intelligence, fostering environments where diverse
perspectives are welcomed and individual contributions
are recognized. These qualities have proven to be
particularly vital in the face of rapid technological
change, shifting workforce expectations, and the
increasing emphasis on workplace well-being.
Career growth for women, however, remains an area
that calls for continued attention and intentional support.
Structural barriers and subtle biases still exist in many
sectors, limiting access to key opportunities for
advancement. Yet, despite these limitations, women
have found innovative ways to navigate and influence
the systems around them. They have cultivated networks
of mentorship, built resilient communities of support,
and led initiatives that challenge outdated norms. Their
leadership is often as much about lifting others as it is
about personal success.
In redefining leadership, women have also contributed
to a broader understanding of success itself. Rather than
adhering to rigid hierarchies or traditional markers of
power, many women leaders prioritize shared achievement
and sustainable growth. They tend to build teams that are
motivated not only by goals, but by purpose a quality
increasingly valued by younger generations entering the
workforce. This approach has helped foster more adaptive,
human-centered workplaces that are better equipped to
handle the demands of a changing world.
As organizations continue to evolve, the inclusion and
elevation of women in leadership must not be seen as a
trend, but as a foundational element of future readiness. It
requires sustained commitment—from policy to practice
and a culture that values merit without assumption,
ambition without penalty, and leadership without
stereotype.
This is not merely a call for equality; it is a recognition of
the depth and dimension women bring to professional
spaces. It is an acknowledgment of their right to lead, to
influence, and to define success on their own terms. The
stories of women who have advanced through dedication
and quiet resolve remind us that leadership is not about
commanding the room, but about changing the room's
direction—with integrity, clarity, and purpose.
In celebrating their contributions, we also accept the
responsibility to build environments that honor their
potential. The progress made is meaningful, but the path
ahead remains open—and it is one that must continue to be
shaped by voices that have too long gone unheard. The
future of work is not just more inclusive with women at the
helm; it is fundamentally better.
Women Leaders in Career Growth
and the Evolving Workplace
From the
Editor’s desk

5. I
n today's increasingly dynamic professional
landscape, the presence and impact of women
leaders are reshaping the norms of career growth
and workplace culture. The path has not been without its
challenges, but it has been marked by perseverance,
intelligence, and a steady commitment to progress. The
rise of women in leadership positions is not simply a
matter of representation it is a reflection of evolving
priorities in organizations that value integrity, empathy,
and collaborative strength.
Women leaders bring with them a distinctive set of
experiences that often translate into thoughtful,
inclusive leadership. Their approach to problem-solving
tends to balance strategic vision with emotional
intelligence, fostering environments where diverse
perspectives are welcomed and individual contributions
are recognized. These qualities have proven to be
particularly vital in the face of rapid technological
change, shifting workforce expectations, and the
increasing emphasis on workplace well-being.
Career growth for women, however, remains an area
that calls for continued attention and intentional support.
Structural barriers and subtle biases still exist in many
sectors, limiting access to key opportunities for
advancement. Yet, despite these limitations, women
have found innovative ways to navigate and influence
the systems around them. They have cultivated networks
of mentorship, built resilient communities of support,
and led initiatives that challenge outdated norms. Their
leadership is often as much about lifting others as it is
about personal success.
In redefining leadership, women have also contributed
to a broader understanding of success itself. Rather than
adhering to rigid hierarchies or traditional markers of
power, many women leaders prioritize shared achievement
and sustainable growth. They tend to build teams that are
motivated not only by goals, but by purpose a quality
increasingly valued by younger generations entering the
workforce. This approach has helped foster more adaptive,
human-centered workplaces that are better equipped to
handle the demands of a changing world.
As organizations continue to evolve, the inclusion and
elevation of women in leadership must not be seen as a
trend, but as a foundational element of future readiness. It
requires sustained commitment—from policy to practice
and a culture that values merit without assumption,
ambition without penalty, and leadership without
stereotype.
This is not merely a call for equality; it is a recognition of
the depth and dimension women bring to professional
spaces. It is an acknowledgment of their right to lead, to
influence, and to define success on their own terms. The
stories of women who have advanced through dedication
and quiet resolve remind us that leadership is not about
commanding the room, but about changing the room's
direction—with integrity, clarity, and purpose.
In celebrating their contributions, we also accept the
responsibility to build environments that honor their
potential. The progress made is meaningful, but the path
ahead remains open—and it is one that must continue to be
shaped by voices that have too long gone unheard. The
future of work is not just more inclusive with women at the
helm; it is fundamentally better.
Women Leaders in Career Growth
and the Evolving Workplace
From the
Editor’s desk

6. Articles
32
How the World Sees
Them Now
40
Dreams,
Determination, and
Accomplishments
Chellie
Phillips
Championing Vulnerable
Leadership and Thriving
Workplace Cultures
10
Cover Story
CXO
18
Leading the Digital Revolution
Responsibly: Ethical Innovation,
Holistic Thinking & Inclusive Global
Transformation
34
The Impact of U.S. Tariffs on
Global Tourism: A Strategic
Analysis
26
Rethinking Leadership in Times
of Disruption: The Rise of the
Fractional Model
Transformational Leadership
Approach Driving Organizational
Growth
42
48
Women Leaders in
Career Growth: The Time
is Now
24
Women Leaders in
Career Growth: The
Future is Theirs
50
Tamara Sunbul, MD,
MBA,CPHIMS, FHIMSS, PMP

7. Articles
32
How the World Sees
Them Now
40
Dreams,
Determination, and
Accomplishments
Chellie
Phillips
Championing Vulnerable
Leadership and Thriving
Workplace Cultures
10
Cover Story
CXO
18
Leading the Digital Revolution
Responsibly: Ethical Innovation,
Holistic Thinking & Inclusive Global
Transformation
34
The Impact of U.S. Tariffs on
Global Tourism: A Strategic
Analysis
26
Rethinking Leadership in Times
of Disruption: The Rise of the
Fractional Model
Transformational Leadership
Approach Driving Organizational
Growth
42
48
Women Leaders in
Career Growth: The Time
is Now
24
Women Leaders in
Career Growth: The
Future is Theirs
50
Tamara Sunbul, MD,
MBA,CPHIMS, FHIMSS, PMP

8. April, 2025

9. April, 2025

10. Chelie
hillips
Championing Vulnerable Leadership
and Thriving Workplace Cultures
C
O
V
E
R

S
T
O
R
Y
Vice President of Communications and
Public Relations | Coweta-Fayette EMC
10 | May www.ciobusinessworld.com 11May | www.ciobusinessworld.com

11. Chelie
hillips
Championing Vulnerable Leadership
and Thriving Workplace Cultures
C
O
V
E
R

S
T
O
R
Y
Vice President of Communications and
Public Relations | Coweta-Fayette EMC
10 | May www.ciobusinessworld.com 11May | www.ciobusinessworld.com

12. W
ith nearly 30 years of experience in corporate
communications, Chellie Phillips is a
powerhouse in the fields of leadership,
workplace culture, and personal branding. As Vice
President of Communications and Public Relations at
Coweta-Fayette EMC, she has led impactful initiatives
that shape brand reputation and employee engagement.
Beyond her corporate role, Chellie is the visionary founder
of Successfully Ever After, a growing coaching and
consulting company dedicated to helping professionals and
organizations create cultures where people and business
thrive.
A best-selling author and sought-after speaker, Chellie
inspires audiences to overcome burnout, redefine success,
and build workplaces rooted in her signature V.A.L.U.E.
Culture platform. Her mission is clear: to equip leaders
with practical tools, empowering them to foster
environments where employees feel seen, valued, and
motivated to contribute their best.
Passionate, relatable, and driven by purpose, Chellie
Phillips is helping organizations across the nation write
their own “Successfully Ever After” stories—one
meaningful transformation at a time.
From Storyteller to Culture Shaper
Chellie Phillips' journey began in a small Southern town,
where she was raised in a family that valued hard work,
community, and faith. Her passion for storytelling took root
early—when a short story she wrote in seventh grade won a
state competition, it sparked a lifelong love for writing and
communication.
She pursued a degree in journalism and launched her career
as a features editor at a newspaper, later transitioning into
radio, corporate communications, and leadership. With each
role, Chellie honed her ability to craft stories that inspire,
inform, and drive meaningful change.
Her professional path, combined with a deep belief that
people deserve to work in environments where they feel
valued and heard, led her to champion workplace culture
transformation. Seeing talented individuals stifled by toxic
environments fueled her commitment to helping
organizations build spaces where both people and business
thrive. This passion became the foundation for her signature
V.A.L.U.E.
12 | May www.ciobusinessworld.com 13 | May www.ciobusinessworld.com

13. W
ith nearly 30 years of experience in corporate
communications, Chellie Phillips is a
powerhouse in the fields of leadership,
workplace culture, and personal branding. As Vice
President of Communications and Public Relations at
Coweta-Fayette EMC, she has led impactful initiatives
that shape brand reputation and employee engagement.
Beyond her corporate role, Chellie is the visionary founder
of Successfully Ever After, a growing coaching and
consulting company dedicated to helping professionals and
organizations create cultures where people and business
thrive.
A best-selling author and sought-after speaker, Chellie
inspires audiences to overcome burnout, redefine success,
and build workplaces rooted in her signature V.A.L.U.E.
Culture platform. Her mission is clear: to equip leaders
with practical tools, empowering them to foster
environments where employees feel seen, valued, and
motivated to contribute their best.
Passionate, relatable, and driven by purpose, Chellie
Phillips is helping organizations across the nation write
their own “Successfully Ever After” stories—one
meaningful transformation at a time.
From Storyteller to Culture Shaper
Chellie Phillips' journey began in a small Southern town,
where she was raised in a family that valued hard work,
community, and faith. Her passion for storytelling took root
early—when a short story she wrote in seventh grade won a
state competition, it sparked a lifelong love for writing and
communication.
She pursued a degree in journalism and launched her career
as a features editor at a newspaper, later transitioning into
radio, corporate communications, and leadership. With each
role, Chellie honed her ability to craft stories that inspire,
inform, and drive meaningful change.
Her professional path, combined with a deep belief that
people deserve to work in environments where they feel
valued and heard, led her to champion workplace culture
transformation. Seeing talented individuals stifled by toxic
environments fueled her commitment to helping
organizations build spaces where both people and business
thrive. This passion became the foundation for her signature
V.A.L.U.E.
12 | May www.ciobusinessworld.com 13 | May www.ciobusinessworld.com

14. Culture Formula and the launch of her coaching and
consulting business, Successfully Ever After—a place where
her expertise in communication, leadership, and storytelling
comes together to create lasting impact.
Mission to Transform the Workplace
After nearly three decades in communications—from
newspapers and broadcasting to electric
cooperatives—Chellie Phillips has seen it all. She's been a
writer, editor, PR strategist, and executive leader. But it was
a pivotal moment during a particularly challenging season
at work that transformed her perspective: she watched an
organization begin to unravel not from a lack of strategy,
but from a lack of connection. No one felt seen—and the
culture suffered.
That experience lit a fire in Chellie to go beyond managing
messages. She made it her mission to help leaders create
workplaces where communication fosters trust, belonging,
and engagement. As Vice President of Communications and
Public Relations at Coweta-Fayette EMC and founder of
Successfully Ever After, she brings both executive insight
and coaching expertise to the table.
Chellie's signature approach—embodied in her book
Culture Secrets and her V.A.L.U.E. Culture
Formula—guides organizations in shaping healthy, high-
performing cultures. Her work is grounded in the real-world
demands of leadership, and driven by a deep belief that
people deserve to work in environments where they feel
valued, heard, and empowered to thrive.
Empowering Voices, Transforming
Workplaces
Like many women in leadership, Chellie
Phillips has experienced the challenge of
having to work harder for her voice to be
heard. Early in her career, she faced
burnout, driven by the pressure to do it all
and prove her worth. Through those hard-
earned lessons, she discovered that
authentic leadership isn't about being
everything to everyone—it's about being
rooted in your values and consistent in
your impact. That philosophy shapes how
she leads today and what she teaches those
striving to grow without losing themselves
along the way.
Chellie is a dynamic speaker on topics
such as workplace culture, career
development, and the transformative
power of communication. She's passionate
about helping leaders recognize that their
voice has the power to shape engagement,
drive performance, and foster belonging.
She also champions women in
leadership—guiding them to embrace their
strengths, establish healthy boundaries,
and lead with confidence. To Chellie, these
aren't just “nice to have”
discussions—they're mission-critical
conversations for the modern workplace.
14 | May www.ciobusinessworld.com 15 | May www.ciobusinessworld.com

15. Culture Formula and the launch of her coaching and
consulting business, Successfully Ever After—a place where
her expertise in communication, leadership, and storytelling
comes together to create lasting impact.
Mission to Transform the Workplace
After nearly three decades in communications—from
newspapers and broadcasting to electric
cooperatives—Chellie Phillips has seen it all. She's been a
writer, editor, PR strategist, and executive leader. But it was
a pivotal moment during a particularly challenging season
at work that transformed her perspective: she watched an
organization begin to unravel not from a lack of strategy,
but from a lack of connection. No one felt seen—and the
culture suffered.
That experience lit a fire in Chellie to go beyond managing
messages. She made it her mission to help leaders create
workplaces where communication fosters trust, belonging,
and engagement. As Vice President of Communications and
Public Relations at Coweta-Fayette EMC and founder of
Successfully Ever After, she brings both executive insight
and coaching expertise to the table.
Chellie's signature approach—embodied in her book
Culture Secrets and her V.A.L.U.E. Culture
Formula—guides organizations in shaping healthy, high-
performing cultures. Her work is grounded in the real-world
demands of leadership, and driven by a deep belief that
people deserve to work in environments where they feel
valued, heard, and empowered to thrive.
Empowering Voices, Transforming
Workplaces
Like many women in leadership, Chellie
Phillips has experienced the challenge of
having to work harder for her voice to be
heard. Early in her career, she faced
burnout, driven by the pressure to do it all
and prove her worth. Through those hard-
earned lessons, she discovered that
authentic leadership isn't about being
everything to everyone—it's about being
rooted in your values and consistent in
your impact. That philosophy shapes how
she leads today and what she teaches those
striving to grow without losing themselves
along the way.
Chellie is a dynamic speaker on topics
such as workplace culture, career
development, and the transformative
power of communication. She's passionate
about helping leaders recognize that their
voice has the power to shape engagement,
drive performance, and foster belonging.
She also champions women in
leadership—guiding them to embrace their
strengths, establish healthy boundaries,
and lead with confidence. To Chellie, these
aren't just “nice to have”
discussions—they're mission-critical
conversations for the modern workplace.
14 | May www.ciobusinessworld.com 15 | May www.ciobusinessworld.com

16. Speak with Purpose
Chellie Phillips believes that every great
presentation begins with listening. Before
stepping on stage, she takes the time to
understand her audience—their challenges,
goals, and cultural dynamics. This thoughtful
approach allows her to tailor each message so it
feels personal and relevant, not one-size-fits-all.
Her speaking style blends storytelling, audience
interaction, and real-world case studies to create
a lasting impact. Chellie's goal isn't just to
inspire—it's to equip. She wants every attendee
to leave feeling both empowered and prepared to
take meaningful action.
At the heart of her message is a powerful truth:
Start before you feel ready. Chellie encourages
audiences to embrace their stories, even if
they're still unfolding. Perfection isn't the
goal—authenticity is. She reminds leaders and
professionals alike that their voice matters, and
that someone in the room needs exactly what
they've lived through. Her talks are a call to
connection, courage, and clarity.
Vision for Transformative Leadership
Chellie Phillips draws inspiration from voices
like Brené Brown, whose book Daring Greatly
reshaped her understanding of leadership. It
helped her embrace vulnerability not as a
weakness, but as a superpower—a core belief
that now guides how she leads and connects with
others. She champions the idea that the most
courageous leaders are those willing to be seen,
to own their mistakes, and to lead with heart.
Looking ahead, Chellie envisions Successfully
Ever After becoming a premier leadership and
culture-building resource for organizations
across the country. She plans to expand her
V.A.L.U.E. Culture platform with innovative
tools, digital learning programs, and hands-on
workshops that help leaders transform workplace
culture from the inside out. Alongside this
growth, she hopes to continue writing, speaking,
and mentoring the next generation of
leaders—empowering them to build workplaces
where people don't just show up, but truly thrive.
16 | May www.ciobusinessworld.com

17. Speak with Purpose
Chellie Phillips believes that every great
presentation begins with listening. Before
stepping on stage, she takes the time to
understand her audience—their challenges,
goals, and cultural dynamics. This thoughtful
approach allows her to tailor each message so it
feels personal and relevant, not one-size-fits-all.
Her speaking style blends storytelling, audience
interaction, and real-world case studies to create
a lasting impact. Chellie's goal isn't just to
inspire—it's to equip. She wants every attendee
to leave feeling both empowered and prepared to
take meaningful action.
At the heart of her message is a powerful truth:
Start before you feel ready. Chellie encourages
audiences to embrace their stories, even if
they're still unfolding. Perfection isn't the
goal—authenticity is. She reminds leaders and
professionals alike that their voice matters, and
that someone in the room needs exactly what
they've lived through. Her talks are a call to
connection, courage, and clarity.
Vision for Transformative Leadership
Chellie Phillips draws inspiration from voices
like Brené Brown, whose book Daring Greatly
reshaped her understanding of leadership. It
helped her embrace vulnerability not as a
weakness, but as a superpower—a core belief
that now guides how she leads and connects with
others. She champions the idea that the most
courageous leaders are those willing to be seen,
to own their mistakes, and to lead with heart.
Looking ahead, Chellie envisions Successfully
Ever After becoming a premier leadership and
culture-building resource for organizations
across the country. She plans to expand her
V.A.L.U.E. Culture platform with innovative
tools, digital learning programs, and hands-on
workshops that help leaders transform workplace
culture from the inside out. Alongside this
growth, she hopes to continue writing, speaking,
and mentoring the next generation of
leaders—empowering them to build workplaces
where people don't just show up, but truly thrive.
16 | May www.ciobusinessworld.com

18. Leading the
Digital Revolution
Responsibly
n today's fast-paced and interconnected
I
business landscape, emerging technologies
are disrupting traditional models, redefining
value, and presenting both unprecedented
opportunities and complex risks. Artificial
intelligence, blockchain, quantum computing,
and advanced analytics are no longer future
concepts — they are driving the now. But in this
age of transformation, the question is not only
what we can build, but how and why we build
it.
We are at a turning point. Technological
advancement must be guided by ethical
principles, inclusive governance, and human-
centered design. To fully harness the potential of
this revolution, we must break down silos,
encourage collaboration across disciplines, and
embrace holistic, ethical, and inclusive
leadership. The future depends not only on
innovation — but on the kind of innovation we
choose to champion.
CEAMM: A Platform for Ethical, Agile, and
People-Centered Innovation
As part of this mission, I founded CEAMM — a
digital platform created to foster the ethical use
of technology through agile, collaborative, and
open innovation. CEAMM is built around a
simple but powerful idea: replace siloed
structures with people-centered circles that
allow individuals and organizations to connect
easily, share knowledge, and co-create impactful
solutions.
Through CEAMM, we promote an environment
where citizens, startups, corporates,
Ethical Innova?}vU I}o]?c Thinking & Inclusive Global Transforma?}v
academia, NGOs, and public institutions can
come together, collaborate smartly and flexibly,
and deliver technology-driven projects aimed at
building a more inclusive, sustainable, and
equitable world.
CEAMM serves as a model of how digital
ecosystems can be leveraged to align business
objectives with social impact, mobilize cross-
sectoral expertise, and empower teams to drive
sustainable innovation with purpose.
The Ethical Imperative
Technologies can uplift societies — but when
used irresponsibly, they can also exacerbate
inequality, infringe on human rights, and sow
distrust. The risks of algorithmic bias, data
misuse, surveillance, and exclusionary design are
no longer hypothetical. From facial recognition
systems that fail to identify marginalized groups
to social media algorithms that amplify
misinformation, we've seen how unethical
technology harms communities.
It is therefore essential that ethical
considerations are embedded at every stage of
technological development — from ideation and
design to deployment and governance. Ethics is
not a checkbox; it is a continuous process that
must guide every decision and interaction.
Inclusive and Holistic Leadership for a Digital
Future
To lead responsibly in this new era, we must
adopt an inclusive and holistic approach that
transcends sectoral and disciplinary boundaries.
18 | May www.ciobusinessworld.com 19 | May www.ciobusinessworld.com

19. Leading the
Digital Revolution
Responsibly
n today's fast-paced and interconnected
I
business landscape, emerging technologies
are disrupting traditional models, redefining
value, and presenting both unprecedented
opportunities and complex risks. Artificial
intelligence, blockchain, quantum computing,
and advanced analytics are no longer future
concepts — they are driving the now. But in this
age of transformation, the question is not only
what we can build, but how and why we build
it.
We are at a turning point. Technological
advancement must be guided by ethical
principles, inclusive governance, and human-
centered design. To fully harness the potential of
this revolution, we must break down silos,
encourage collaboration across disciplines, and
embrace holistic, ethical, and inclusive
leadership. The future depends not only on
innovation — but on the kind of innovation we
choose to champion.
CEAMM: A Platform for Ethical, Agile, and
People-Centered Innovation
As part of this mission, I founded CEAMM — a
digital platform created to foster the ethical use
of technology through agile, collaborative, and
open innovation. CEAMM is built around a
simple but powerful idea: replace siloed
structures with people-centered circles that
allow individuals and organizations to connect
easily, share knowledge, and co-create impactful
solutions.
Through CEAMM, we promote an environment
where citizens, startups, corporates,
Ethical Innova?}vU I}o]?c Thinking & Inclusive Global Transforma?}v
academia, NGOs, and public institutions can
come together, collaborate smartly and flexibly,
and deliver technology-driven projects aimed at
building a more inclusive, sustainable, and
equitable world.
CEAMM serves as a model of how digital
ecosystems can be leveraged to align business
objectives with social impact, mobilize cross-
sectoral expertise, and empower teams to drive
sustainable innovation with purpose.
The Ethical Imperative
Technologies can uplift societies — but when
used irresponsibly, they can also exacerbate
inequality, infringe on human rights, and sow
distrust. The risks of algorithmic bias, data
misuse, surveillance, and exclusionary design are
no longer hypothetical. From facial recognition
systems that fail to identify marginalized groups
to social media algorithms that amplify
misinformation, we've seen how unethical
technology harms communities.
It is therefore essential that ethical
considerations are embedded at every stage of
technological development — from ideation and
design to deployment and governance. Ethics is
not a checkbox; it is a continuous process that
must guide every decision and interaction.
Inclusive and Holistic Leadership for a Digital
Future
To lead responsibly in this new era, we must
adopt an inclusive and holistic approach that
transcends sectoral and disciplinary boundaries.
18 | May www.ciobusinessworld.com 19 | May www.ciobusinessworld.com

20. •Strong privacy safeguards.
•Cultural sensitivity.
•Local community involvement.
Bridging Gender Gaps
Women continue to face significant barriers in accessing,
designing, and leading technological innovation. The
gender digital divide — in skills, participation, leadership,
and design bias — limits not only women's potential but
also global progress.
To bridge this gap, we must:
•Ensure inclusive datasets and design processes.
•Invest in training, mentoring, and leadership
opportunities for women in STEM.
•Build safe digital environments free from harassment.
•Integrate gender equity goals into corporate digital
strategies and innovation pipelines.
Inspiring Youth and Empowering Change Agents
Youth are natural innovators and digital natives. They
should not be sidelined — they should be empowered as
co-leaders of the digital future. Initiatives must include:
•Youth-led innovation hubs and incubators.
•Opportunities to co-create policy and platforms.
•Access to education and digital resources in
underserved areas.
Their involvement ensures that technology is both
forward-looking and rooted in community.
Socially Responsible Technology: A Blueprint for the
Future
To ensure that no one is left behind in this transformation,
we must design technology that is:
•Ethical: Compliant with human rights and grounded
in clear moral frameworks.
•Inclusive: Designed with — not just for —
marginalized and diverse communities.
•Sustainable: Environmentally conscious and
resource-aware.
•Empowering: Enabling individuals to participate in
and shape their futures.
•Collaborative: Built on trust, cooperation, and co-
creation across sectors.
Technology should not be used to simply make faster
decisions or automate existing inequalities. It should help
us make better decisions, build empathy, promote equity,
and deliver value that uplifts humanity.
Spirituality as the Guiding Force of Ethical Innovation
At the core of this transformation lies a truth that is often
overlooked in boardrooms and tech labs: spirituality is not
Technology doesn't exist in a vacuum. Its impact ripples
across economies, cultures, politics, and personal lives.
Ethical leadership today requires:
•Empathy-driven design that considers the lived
experiences of users.
•Cross-functional collaboration that brings together
policy, technology, humanities, and business.
•Proactive inclusion of underrepresented voices in
all stages of development.
•Systems thinking to understand the long-term,
interconnected effects of innovation.
Most importantly, we must rethink our understanding of
leadership itself. True transformation is not dictated from
the top; it is co-created by all stakeholders, with end
users as active participants — not passive recipients —
of change. When people are involved early in the process,
not only is innovation more effective, but it is also more
just.
The Role of Global Cooperation
Global challenges demand global solutions. To ensure
digital transformation is inclusive, we need international
cooperation and multilateral collaboration. Platforms
like CEAMM show how diverse actors — from citizens
and scientists to startups and social enterprises — can
align their efforts in real time to address shared problems.
Through smart, agile collaboration tools, partners can co-
develop solutions for education, sustainability, healthcare,
humanitarian aid, and digital literacy. These solutions must
be:
•Human-centered and accessible.
•Open and interoperable, encouraging collaboration,
not competition.
•Scalable and replicable across regions and contexts.
Technology should be the connector, not the divider. And
global institutions must support this by creating policy
frameworks that enable ethical innovation, data protection,
and digital sovereignty — particularly for vulnerable
populations.
Technology as a Driver for Peace and Gender Equality
Building Global Peace
Digital tools can become powerful instruments for
peacebuilding and crisis response. For example, early
warning systems, conflict mapping, and mobile education
platforms can provide stability in conflict zones. Open data
and blockchain can increase transparency in
humanitarian aid.
But peace cannot be achieved through technology alone. It
requires intention. Ethical use of technology in fragile
contexts must include:
21 | May www.ciobusinessworld.com

21. •Strong privacy safeguards.
•Cultural sensitivity.
•Local community involvement.
Bridging Gender Gaps
Women continue to face significant barriers in accessing,
designing, and leading technological innovation. The
gender digital divide — in skills, participation, leadership,
and design bias — limits not only women's potential but
also global progress.
To bridge this gap, we must:
•Ensure inclusive datasets and design processes.
•Invest in training, mentoring, and leadership
opportunities for women in STEM.
•Build safe digital environments free from harassment.
•Integrate gender equity goals into corporate digital
strategies and innovation pipelines.
Inspiring Youth and Empowering Change Agents
Youth are natural innovators and digital natives. They
should not be sidelined — they should be empowered as
co-leaders of the digital future. Initiatives must include:
•Youth-led innovation hubs and incubators.
•Opportunities to co-create policy and platforms.
•Access to education and digital resources in
underserved areas.
Their involvement ensures that technology is both
forward-looking and rooted in community.
Socially Responsible Technology: A Blueprint for the
Future
To ensure that no one is left behind in this transformation,
we must design technology that is:
•Ethical: Compliant with human rights and grounded
in clear moral frameworks.
•Inclusive: Designed with — not just for —
marginalized and diverse communities.
•Sustainable: Environmentally conscious and
resource-aware.
•Empowering: Enabling individuals to participate in
and shape their futures.
•Collaborative: Built on trust, cooperation, and co-
creation across sectors.
Technology should not be used to simply make faster
decisions or automate existing inequalities. It should help
us make better decisions, build empathy, promote equity,
and deliver value that uplifts humanity.
Spirituality as the Guiding Force of Ethical Innovation
At the core of this transformation lies a truth that is often
overlooked in boardrooms and tech labs: spirituality is not
Technology doesn't exist in a vacuum. Its impact ripples
across economies, cultures, politics, and personal lives.
Ethical leadership today requires:
•Empathy-driven design that considers the lived
experiences of users.
•Cross-functional collaboration that brings together
policy, technology, humanities, and business.
•Proactive inclusion of underrepresented voices in
all stages of development.
•Systems thinking to understand the long-term,
interconnected effects of innovation.
Most importantly, we must rethink our understanding of
leadership itself. True transformation is not dictated from
the top; it is co-created by all stakeholders, with end
users as active participants — not passive recipients —
of change. When people are involved early in the process,
not only is innovation more effective, but it is also more
just.
The Role of Global Cooperation
Global challenges demand global solutions. To ensure
digital transformation is inclusive, we need international
cooperation and multilateral collaboration. Platforms
like CEAMM show how diverse actors — from citizens
and scientists to startups and social enterprises — can
align their efforts in real time to address shared problems.
Through smart, agile collaboration tools, partners can co-
develop solutions for education, sustainability, healthcare,
humanitarian aid, and digital literacy. These solutions must
be:
•Human-centered and accessible.
•Open and interoperable, encouraging collaboration,
not competition.
•Scalable and replicable across regions and contexts.
Technology should be the connector, not the divider. And
global institutions must support this by creating policy
frameworks that enable ethical innovation, data protection,
and digital sovereignty — particularly for vulnerable
populations.
Technology as a Driver for Peace and Gender Equality
Building Global Peace
Digital tools can become powerful instruments for
peacebuilding and crisis response. For example, early
warning systems, conflict mapping, and mobile education
platforms can provide stability in conflict zones. Open data
and blockchain can increase transparency in
humanitarian aid.
But peace cannot be achieved through technology alone. It
requires intention. Ethical use of technology in fragile
contexts must include:
21 | May www.ciobusinessworld.com

22. separate from innovation — it is its essence. It is the
thread that connects human intention with universal
purpose. It is what reminds us that our creations are sacred,
and our impact must reflect not only intelligence, but
wisdom, compassion, and collective responsibility.
Spirituality — understood not through religion, but through
a deep reverence for life and interconnectedness — must be
integrated into the way we design, govern, and scale
technology. It offers the moral compass we urgently need,
especially as decision-makers stand at the crossroads of
exponential advancement and profound inequality.
We must redefine value creation — not just in financial
terms, but in terms of contribution to human flourishing,
societal balance, and planetary well-being. Business,
nations, and communities must begin to ask: Does this
innovation heal or harm? Does it unify or divide? Does
it uplift or exploit?
In this spiritual lens, prosperity is no longer defined by
GDP alone, but by collective well-being, harmony, and
justice. Development becomes a shared journey, where
growth does not leave some behind but elevates everyone
forward — especially the most vulnerable.
Transformation
To face the challenges of today’s technological
revolution — driven by artificial intelligence and
global innovation — we must look beyond the
material and economic dimensions of progress.
True transformation is not only technical or
strategic; it must also be ethical and spiritual. In
this new era, integrating the spiritual dimension is
essential to ensure that technology serves
humanity, rather than reducing it to mere
productivity or data.
This is the deeper purpose behind the choice of the
name Pope Leone XIV. His decision recalls the
legacy of Pope Leo XIII, who responded to the
upheavals of the first Industrial Revolution with the
social teachings of Rerum Novarum, defending the
dignity of workers and the poor. Like Pope Francis,
Leone XIV is deeply committed to standing with
the most vulnerable. But like Leo XIII, he also
seeks to engage the Church more actively on the
sociopolitical level — recognizing that this new
technological revolution demands a moral and
spiritual response equal in scope to the
transformation itself.
Pope Leone XIV believes we are facing a historic
turning point, similar to the post-World War II era,
when leaders were called to rebuild not only
economies but the soul of nations. Today, with AI
and global systems reshaping human life, we must
again ask: what kind of world are we building?
And for whom?
Global, holistic thinking must not reject profit —
but redefine it through the lens of human dignity
and the common good. We must align innovation
with compassion, and profit with purpose, thinking
globally, acting locally, and ensuring no one is left
behind.
The way forward is a shared journey: building
agile, inclusive, people-centered systems through
collaboration across sectors and borders. But above
all, this journey must be guided by conscious
leadership, moral responsibility, and a deep
spiritual awareness. Only then can we transform
not just technology, but also hearts and societies.
22 | May www.ciobusinessworld.com

23. separate from innovation — it is its essence. It is the
thread that connects human intention with universal
purpose. It is what reminds us that our creations are sacred,
and our impact must reflect not only intelligence, but
wisdom, compassion, and collective responsibility.
Spirituality — understood not through religion, but through
a deep reverence for life and interconnectedness — must be
integrated into the way we design, govern, and scale
technology. It offers the moral compass we urgently need,
especially as decision-makers stand at the crossroads of
exponential advancement and profound inequality.
We must redefine value creation — not just in financial
terms, but in terms of contribution to human flourishing,
societal balance, and planetary well-being. Business,
nations, and communities must begin to ask: Does this
innovation heal or harm? Does it unify or divide? Does
it uplift or exploit?
In this spiritual lens, prosperity is no longer defined by
GDP alone, but by collective well-being, harmony, and
justice. Development becomes a shared journey, where
growth does not leave some behind but elevates everyone
forward — especially the most vulnerable.
Transformation
To face the challenges of today’s technological
revolution — driven by artificial intelligence and
global innovation — we must look beyond the
material and economic dimensions of progress.
True transformation is not only technical or
strategic; it must also be ethical and spiritual. In
this new era, integrating the spiritual dimension is
essential to ensure that technology serves
humanity, rather than reducing it to mere
productivity or data.
This is the deeper purpose behind the choice of the
name Pope Leone XIV. His decision recalls the
legacy of Pope Leo XIII, who responded to the
upheavals of the first Industrial Revolution with the
social teachings of Rerum Novarum, defending the
dignity of workers and the poor. Like Pope Francis,
Leone XIV is deeply committed to standing with
the most vulnerable. But like Leo XIII, he also
seeks to engage the Church more actively on the
sociopolitical level — recognizing that this new
technological revolution demands a moral and
spiritual response equal in scope to the
transformation itself.
Pope Leone XIV believes we are facing a historic
turning point, similar to the post-World War II era,
when leaders were called to rebuild not only
economies but the soul of nations. Today, with AI
and global systems reshaping human life, we must
again ask: what kind of world are we building?
And for whom?
Global, holistic thinking must not reject profit —
but redefine it through the lens of human dignity
and the common good. We must align innovation
with compassion, and profit with purpose, thinking
globally, acting locally, and ensuring no one is left
behind.
The way forward is a shared journey: building
agile, inclusive, people-centered systems through
collaboration across sectors and borders. But above
all, this journey must be guided by conscious
leadership, moral responsibility, and a deep
spiritual awareness. Only then can we transform
not just technology, but also hearts and societies.
22 | May www.ciobusinessworld.com

24. Women Leaders
in Career Growth:
The Future is Theirs
The world has watched women rise — from quiet contributors in the background to
powerhouse leaders who are transforming every field they touch. Now, it's not just
about catching up. It's about taking over. The future isn’t just open to women — it’s
leaning in their direction. As society evolves, technology advances, and values shift,
one thing is becoming abundantly clear: the future of leadership belongs to women.
The Tipping Point: From Presence to Power
We’ve reached a global tipping point. No longer content with merely having a seat at
the table, women are flipping the tables, redesigning the rules, and setting new
agendas. The presence of women in leadership positions is no longer symbolic — it’s
powerful, strategic, and essential.
From Kamala Harris redefining political history as the first female Vice President of
the U.S., to Whitney Wolfe Herd becoming the youngest self-made female billionaire
with Bumble — women are not just participating in the future, they are building it.
Leadership styles are changing too. The traditional top-down, fear-driven models are
fading. In their place? Collaborative, emotionally intelligent, and inclusive leadership
— traits that women have long brought to the table, and now, the world is finally
valuing them as key to future success.
Young Women, Big Dreams, Bigger Plans
The pipeline of future female leaders has never looked stronger. Across the globe,
young girls are growing up in a world where women lead nations, negotiate
international deals, launch billion-dollar startups, and drive innovation in AI, climate
science, and healthcare.
These girls aren’t just dreaming — they’re strategizing.
With role models like Greta Thunberg in climate advocacy, Amanda Gorman in
literature, and Gitanjali Rao in science, Gen Z women are coming of age in a world
24 | May www.ciobusinessworld.com 25 | May www.ciobusinessworld.com

25. Women Leaders
in Career Growth:
The Future is Theirs
The world has watched women rise — from quiet contributors in the background to
powerhouse leaders who are transforming every field they touch. Now, it's not just
about catching up. It's about taking over. The future isn’t just open to women — it’s
leaning in their direction. As society evolves, technology advances, and values shift,
one thing is becoming abundantly clear: the future of leadership belongs to women.
The Tipping Point: From Presence to Power
We’ve reached a global tipping point. No longer content with merely having a seat at
the table, women are flipping the tables, redesigning the rules, and setting new
agendas. The presence of women in leadership positions is no longer symbolic — it’s
powerful, strategic, and essential.
From Kamala Harris redefining political history as the first female Vice President of
the U.S., to Whitney Wolfe Herd becoming the youngest self-made female billionaire
with Bumble — women are not just participating in the future, they are building it.
Leadership styles are changing too. The traditional top-down, fear-driven models are
fading. In their place? Collaborative, emotionally intelligent, and inclusive leadership
— traits that women have long brought to the table, and now, the world is finally
valuing them as key to future success.
Young Women, Big Dreams, Bigger Plans
The pipeline of future female leaders has never looked stronger. Across the globe,
young girls are growing up in a world where women lead nations, negotiate
international deals, launch billion-dollar startups, and drive innovation in AI, climate
science, and healthcare.
These girls aren’t just dreaming — they’re strategizing.
With role models like Greta Thunberg in climate advocacy, Amanda Gorman in
literature, and Gitanjali Rao in science, Gen Z women are coming of age in a world
24 | May www.ciobusinessworld.com 25 | May www.ciobusinessworld.com

26. where ambition isn’t a dirty word — it’s an expectation.
They’re starting businesses in high school, launching
podcasts in college, and breaking records before hitting 30.
The future isn’t waiting for them. They’re already claiming
it.
The Corporate World is Shifting Gears
Companies are finally recognizing that diversity isn’t a
checkbox — it’s a superpower. Boards and investors are no
longer just seeking returns; they want resilience,
innovation, and human-centered leadership. That’s where
women thrive.
According to numerous studies, companies with diverse
leadership perform better financially, are more innovative,
and have higher employee satisfaction. It’s no coincidence
that forward-thinking companies are fast-tracking women
into C-suite roles, not as a nod to equality, but as a strategy
for survival and success in the future economy.
Female-led businesses are booming too. Over the last
decade, women-owned startups have grown exponentially.
These businesses aren’t just profitable — they are
sustainable, socially conscious, and built for longevity.
Rewriting the Playbook for Leadership
The future will not be led by power suits and closed-door
meetings — it will be shaped by compassion, agility, and
authenticity. Women naturally bring these qualities into
leadership. They are more likely to lead with purpose, to
empower teams, and to advocate for long-term growth over
short-term wins.
The old playbook is being shredded. In its place, women are
writing new rules:
· Collaboration over competition
· Community over hierarchy
· Purpose over ego
These values resonate more with the global workforce,
especially the younger generation who prioritize meaning
over money and flexibility over formality. Women leaders
naturally align with these shifts, making them the perfect
architects of the future.
Technology, Innovation, and Women at the Helm
As we step deeper into the age of AI, space exploration, and
biotech revolutions, the presence of women in STEM and
innovation is crucial. The gender gap in tech is closing,
slowly but steadily, and women are not just entering the
space — they’re leading it.
From Reshma Saujani (founder of Girls Who Code) to
Gwynne Shotwell (President of SpaceX), women are
steering technological revolutions. And with more girls
being encouraged to pursue STEM careers than ever before,
the future of innovation is rich with female potential.
Imagine a future where Mars is colonized under the
direction of a female-led space agency. A future where
climate change is reversed by eco-solutions born in the
minds of women. That future is already forming — and
women are at the center of it.
Conclusion
The future is not a question mark for women anymore —
it's a destination they are already walking toward with
confidence, courage, and clarity. Leadership is evolving,
and women are not just adapting to the change — they are
driving it.
The world is finally catching up to the truth that women
have always known: they were born to lead, to innovate,
and to change the world. And the most powerful chapters of
their leadership stories are still ahead.
The future? It’s not just bright — it’s brilliantly,
unapologetically hers.

27. where ambition isn’t a dirty word — it’s an expectation.
They’re starting businesses in high school, launching
podcasts in college, and breaking records before hitting 30.
The future isn’t waiting for them. They’re already claiming
it.
The Corporate World is Shifting Gears
Companies are finally recognizing that diversity isn’t a
checkbox — it’s a superpower. Boards and investors are no
longer just seeking returns; they want resilience,
innovation, and human-centered leadership. That’s where
women thrive.
According to numerous studies, companies with diverse
leadership perform better financially, are more innovative,
and have higher employee satisfaction. It’s no coincidence
that forward-thinking companies are fast-tracking women
into C-suite roles, not as a nod to equality, but as a strategy
for survival and success in the future economy.
Female-led businesses are booming too. Over the last
decade, women-owned startups have grown exponentially.
These businesses aren’t just profitable — they are
sustainable, socially conscious, and built for longevity.
Rewriting the Playbook for Leadership
The future will not be led by power suits and closed-door
meetings — it will be shaped by compassion, agility, and
authenticity. Women naturally bring these qualities into
leadership. They are more likely to lead with purpose, to
empower teams, and to advocate for long-term growth over
short-term wins.
The old playbook is being shredded. In its place, women are
writing new rules:
· Collaboration over competition
· Community over hierarchy
· Purpose over ego
These values resonate more with the global workforce,
especially the younger generation who prioritize meaning
over money and flexibility over formality. Women leaders
naturally align with these shifts, making them the perfect
architects of the future.
Technology, Innovation, and Women at the Helm
As we step deeper into the age of AI, space exploration, and
biotech revolutions, the presence of women in STEM and
innovation is crucial. The gender gap in tech is closing,
slowly but steadily, and women are not just entering the
space — they’re leading it.
From Reshma Saujani (founder of Girls Who Code) to
Gwynne Shotwell (President of SpaceX), women are
steering technological revolutions. And with more girls
being encouraged to pursue STEM careers than ever before,
the future of innovation is rich with female potential.
Imagine a future where Mars is colonized under the
direction of a female-led space agency. A future where
climate change is reversed by eco-solutions born in the
minds of women. That future is already forming — and
women are at the center of it.
Conclusion
The future is not a question mark for women anymore —
it's a destination they are already walking toward with
confidence, courage, and clarity. Leadership is evolving,
and women are not just adapting to the change — they are
driving it.
The world is finally catching up to the truth that women
have always known: they were born to lead, to innovate,
and to change the world. And the most powerful chapters of
their leadership stories are still ahead.
The future? It’s not just bright — it’s brilliantly,
unapologetically hers.

28. 28 | May www.ciobusinessworld.com

29. 28 | May www.ciobusinessworld.com

30. 30 | May www.ciobusinessworld.com

31. 30 | May www.ciobusinessworld.com

32. How the
World
Sees Them Now
The landscape of global leadership is transforming — and at the heart of
this change are dynamic, resilient, and visionary women. No longer
confined to the shadows or limited to support roles, women leaders are
now commanding boardrooms, governments, and innovation labs across
the world. The global perception of women in leadership has shifted
dramatically, and it’s about time. Today, women leaders are not just seen
— they are respected, celebrated, and, more importantly, expected.
A Shift in Global Perspective
There was a time when the very idea of a woman leading a nation, a
Fortune 500 company, or a tech startup was met with skepticism or
surprise. Society had internalized the notion that leadership equaled
masculinity. That belief has been challenged — and is now being
dismantled — by wave after wave of powerful female leaders who have
proven not only their capability but also their unique and transformative
style of leadership.
Globally, there is a growing recognition that women bring distinct
qualities to leadership — empathy, collaboration, resilience, and
adaptability. In fact, studies show that companies with women in top
executive roles often outperform those led solely by men. Countries with
female political leaders, such as New Zealand under Jacinda Ardern or
Germany under Angela Merkel, have earned worldwide praise for their
compassionate and effective governance.
From Exception to Expectation
Where once a woman in a leadership role was treated as an anomaly,
today, she is becoming the expectation. The sight of women leading
high-level discussions, making tough decisions, or launching billion-
dollar ventures no longer raises eyebrows — it earns applause.
The success stories of leaders like Mary Barra (General Motors),
Rosalind Brewer (Walgreens Boots Alliance), and Ngozi Okonjo-Iweala
(World Trade Organization) have elevated public perception. These
women are not just leaders; they are symbols of what’s possible when
barriers are broken.
32May | www.ciobusinessworld.com 33 | May www.ciobusinessworld.com

33. How the
World
Sees Them Now
The landscape of global leadership is transforming — and at the heart of
this change are dynamic, resilient, and visionary women. No longer
confined to the shadows or limited to support roles, women leaders are
now commanding boardrooms, governments, and innovation labs across
the world. The global perception of women in leadership has shifted
dramatically, and it’s about time. Today, women leaders are not just seen
— they are respected, celebrated, and, more importantly, expected.
A Shift in Global Perspective
There was a time when the very idea of a woman leading a nation, a
Fortune 500 company, or a tech startup was met with skepticism or
surprise. Society had internalized the notion that leadership equaled
masculinity. That belief has been challenged — and is now being
dismantled — by wave after wave of powerful female leaders who have
proven not only their capability but also their unique and transformative
style of leadership.
Globally, there is a growing recognition that women bring distinct
qualities to leadership — empathy, collaboration, resilience, and
adaptability. In fact, studies show that companies with women in top
executive roles often outperform those led solely by men. Countries with
female political leaders, such as New Zealand under Jacinda Ardern or
Germany under Angela Merkel, have earned worldwide praise for their
compassionate and effective governance.
From Exception to Expectation
Where once a woman in a leadership role was treated as an anomaly,
today, she is becoming the expectation. The sight of women leading
high-level discussions, making tough decisions, or launching billion-
dollar ventures no longer raises eyebrows — it earns applause.
The success stories of leaders like Mary Barra (General Motors),
Rosalind Brewer (Walgreens Boots Alliance), and Ngozi Okonjo-Iweala
(World Trade Organization) have elevated public perception. These
women are not just leaders; they are symbols of what’s possible when
barriers are broken.
32May | www.ciobusinessworld.com 33 | May www.ciobusinessworld.com

34. Their presence in leadership sends a powerful message:
leadership is not a man’s game. It is about intelligence,
vision, and execution — all qualities that know no gender.
Media, Representation, and Visibility
The media has played a crucial role in reshaping how the
world views women leaders. From magazine covers to TED
Talks, social media spotlights to prime-time interviews —
women leaders are now featured for their ideas,
achievements, and bold strategies.
This visibility matters. It not only normalizes the presence
of women in power but also inspires a new generation of
girls to aim high without doubting their place at the table.
Women in leadership are no longer framed as “breaking the
mold” — they are now seen as the mold itself, redefining
what it means to lead in the 21st century.
Respect Built on Results
The respect that women leaders enjoy today is not handed
out as a favor — it’s earned through relentless performance.
They’ve led organizations through crises, championed
innovation, built inclusive cultures, and delivered results
that speak louder than bias.
During the COVID-19 pandemic, many of the countries
with the most effective responses were led by women.
Leaders like Finland’s Sanna Marin and Taiwan’s Tsai Ing-
wen gained international praise not just for being women in
charge, but for how effectively they managed
unprecedented challenges. Their performance sparked
headlines and serious discussions about how female
leadership may offer key advantages in times of crisis.
Challenges Remain, But the Lens Has Changed
This isn’t to say all barriers have vanished. Women still
face gender pay gaps, underrepresentation in executive
roles, and deeply rooted cultural biases. But the lens
through which the world views women leaders is evolving.
Rather than questioning whether women can lead, society is
now asking why there aren’t more of them leading. It’s a
powerful shift — from doubt to demand. People no longer
see gender as a limitation but as part of a diverse leadership
identity that enriches organizations and governments alike.
A New Era of Role Models
Perhaps the most exciting part of this shift is the creation of
a new kind of role model. Young girls no longer have to
look to fictional characters or exceptions to find inspiration.
Real-world examples are everywhere. They see women
negotiating peace deals, running multimillion-dollar
startups, flying fighter jets, and driving legislative change.
And it’s not just the younger generation that’s noticing.
Across every demographic, there is growing respect and
admiration for women leaders. Their dreams are no longer
met with surprise — they’re backed by applause,
mentorship, funding, and collaboration.
Conclusion
The world now views women leaders through a lens of
admiration and necessity. Their dreams are respected, and
their accomplishments are acknowledged as part of a larger
narrative of progress. Women are no longer leading behind
the scenes or waiting for permission — they are shaping the
future, one powerful decision at a time.
The rise of women in leadership is not a trend — it’s a
transformation. And the world, at last, is watching with
respect, recognition, and high expectations.
A leader
is one who knows the
way, goes the way,
and shows the way.
34 | May www.ciobusinessworld.com 35May | www.ciobusinessworld.com

35. Their presence in leadership sends a powerful message:
leadership is not a man’s game. It is about intelligence,
vision, and execution — all qualities that know no gender.
Media, Representation, and Visibility
The media has played a crucial role in reshaping how the
world views women leaders. From magazine covers to TED
Talks, social media spotlights to prime-time interviews —
women leaders are now featured for their ideas,
achievements, and bold strategies.
This visibility matters. It not only normalizes the presence
of women in power but also inspires a new generation of
girls to aim high without doubting their place at the table.
Women in leadership are no longer framed as “breaking the
mold” — they are now seen as the mold itself, redefining
what it means to lead in the 21st century.
Respect Built on Results
The respect that women leaders enjoy today is not handed
out as a favor — it’s earned through relentless performance.
They’ve led organizations through crises, championed
innovation, built inclusive cultures, and delivered results
that speak louder than bias.
During the COVID-19 pandemic, many of the countries
with the most effective responses were led by women.
Leaders like Finland’s Sanna Marin and Taiwan’s Tsai Ing-
wen gained international praise not just for being women in
charge, but for how effectively they managed
unprecedented challenges. Their performance sparked
headlines and serious discussions about how female
leadership may offer key advantages in times of crisis.
Challenges Remain, But the Lens Has Changed
This isn’t to say all barriers have vanished. Women still
face gender pay gaps, underrepresentation in executive
roles, and deeply rooted cultural biases. But the lens
through which the world views women leaders is evolving.
Rather than questioning whether women can lead, society is
now asking why there aren’t more of them leading. It’s a
powerful shift — from doubt to demand. People no longer
see gender as a limitation but as part of a diverse leadership
identity that enriches organizations and governments alike.
A New Era of Role Models
Perhaps the most exciting part of this shift is the creation of
a new kind of role model. Young girls no longer have to
look to fictional characters or exceptions to find inspiration.
Real-world examples are everywhere. They see women
negotiating peace deals, running multimillion-dollar
startups, flying fighter jets, and driving legislative change.
And it’s not just the younger generation that’s noticing.
Across every demographic, there is growing respect and
admiration for women leaders. Their dreams are no longer
met with surprise — they’re backed by applause,
mentorship, funding, and collaboration.
Conclusion
The world now views women leaders through a lens of
admiration and necessity. Their dreams are respected, and
their accomplishments are acknowledged as part of a larger
narrative of progress. Women are no longer leading behind
the scenes or waiting for permission — they are shaping the
future, one powerful decision at a time.
The rise of women in leadership is not a trend — it’s a
transformation. And the world, at last, is watching with
respect, recognition, and high expectations.
A leader
is one who knows the
way, goes the way,
and shows the way.
34 | May www.ciobusinessworld.com 35May | www.ciobusinessworld.com

36. The Impact of
U.S. Tariffs on Global Tourism:
A Strategic Analysis
by Dr. Manida Xongmixay-Lau, CHP
The Trump administration’s policy of
imposing tariffs on products and
services from countries with which the
United States has a trade deficit has
raised critical questions regarding its
broader economic repercussions,
particularly for global tourism. This
article offers a strategic exploration of
the implications.
Economic Theory: Tourism as an
Export Sector
Import tariffs do not directly affect the
tourism sector. In economic theory,
tourism is classified as an export
sector, not an import. Like traditional
exports, tourism sells goods and
services to foreign consumers,
generating foreign exchange and
boosting national GDP.
Specifically:
Tourism boosts foreign exchange
earnings through spending on lodging,
transport, food, and activities.
•It stimulates national output
through employment creation,
support for local businesses, and
government revenue generation.
•Tourism competes
internationally, influenced by
exchange rates, economic
conditions, and evolving travel
trends.
•Governments actively develop
tourism as an export strategy,
fostering competitiveness and
attracting foreign visitors.
The hospitality industry, which
encompasses transportation services
such as airlines, cruise ships, and taxis;
accommodations such as hotels,
homestays, and resorts; entertainment
venues like casinos, festivals, and
shopping malls; and retail sectors such
as souvenirs and goods, directly
benefits from inbound tourism.
Thus, the Trump tariffs do not
immediately affect the prices tourists
pay when traveling to the U.S., but
they may influence the broader
ecosystem of travel behaviors.
Understanding the Source of
International Visitors
Contrary to common perception, most
international tourists originate from
neighboring countries rather than
distant locations. In 2024, nearly 50%
of the 78 million international visitors
to the U.S. were from Canada (20
million) and Mexico (17 million).
Historical and cultural ties also drive
tourism flows, as seen in the travel
patterns between France and its former
African colonies or Dutch tourists
visiting Indonesia.
Decision-Making Drivers for
Holiday Destinations
Countries heavily invest in tourism
promotion, but understanding how
tourists select destinations is critical:
1.Personal Factors: Demographics,
income, education, prior
experiences, and motivations (fun,
novelty, mental relaxation, escape
from routine).
2.Destination Factors:
Accessibility, affordability,
cultural offerings, natural
attractions, and visa requirements.
3.Contextual Factors: Seasonality,
available vacation days, and travel
companions.
Notably, the final choice relies heavily
on emotions rather than solely rational
analysis. Tourists seek happiness,
novelty, and a sense of escapism,
prioritizing emotional resonance over
cost-benefit calculations.
Holidays: Pursuit of Happiness
Amid Uncertainty
Tourists thoroughly prepare to mitigate
uncertainties, including transportation,
accommodations, cultural norms, and
payment options. Experienced travelers
and those with higher education levels
show greater resilience to unforeseen
events. However, more than actual
risks, perceptions of risk influence
destination choices.
Emotions significantly color
perceptions, decision-making, and risk
assessments. Fear, excitement,
CXO Article
36 | May www.ciobusinessworld.com 37 | May www.ciobusinessworld.com

37. The Impact of
U.S. Tariffs on Global Tourism:
A Strategic Analysis
by Dr. Manida Xongmixay-Lau, CHP
The Trump administration’s policy of
imposing tariffs on products and
services from countries with which the
United States has a trade deficit has
raised critical questions regarding its
broader economic repercussions,
particularly for global tourism. This
article offers a strategic exploration of
the implications.
Economic Theory: Tourism as an
Export Sector
Import tariffs do not directly affect the
tourism sector. In economic theory,
tourism is classified as an export
sector, not an import. Like traditional
exports, tourism sells goods and
services to foreign consumers,
generating foreign exchange and
boosting national GDP.
Specifically:
Tourism boosts foreign exchange
earnings through spending on lodging,
transport, food, and activities.
•It stimulates national output
through employment creation,
support for local businesses, and
government revenue generation.
•Tourism competes
internationally, influenced by
exchange rates, economic
conditions, and evolving travel
trends.
•Governments actively develop
tourism as an export strategy,
fostering competitiveness and
attracting foreign visitors.
The hospitality industry, which
encompasses transportation services
such as airlines, cruise ships, and taxis;
accommodations such as hotels,
homestays, and resorts; entertainment
venues like casinos, festivals, and
shopping malls; and retail sectors such
as souvenirs and goods, directly
benefits from inbound tourism.
Thus, the Trump tariffs do not
immediately affect the prices tourists
pay when traveling to the U.S., but
they may influence the broader
ecosystem of travel behaviors.
Understanding the Source of
International Visitors
Contrary to common perception, most
international tourists originate from
neighboring countries rather than
distant locations. In 2024, nearly 50%
of the 78 million international visitors
to the U.S. were from Canada (20
million) and Mexico (17 million).
Historical and cultural ties also drive
tourism flows, as seen in the travel
patterns between France and its former
African colonies or Dutch tourists
visiting Indonesia.
Decision-Making Drivers for
Holiday Destinations
Countries heavily invest in tourism
promotion, but understanding how
tourists select destinations is critical:
1.Personal Factors: Demographics,
income, education, prior
experiences, and motivations (fun,
novelty, mental relaxation, escape
from routine).
2.Destination Factors:
Accessibility, affordability,
cultural offerings, natural
attractions, and visa requirements.
3.Contextual Factors: Seasonality,
available vacation days, and travel
companions.
Notably, the final choice relies heavily
on emotions rather than solely rational
analysis. Tourists seek happiness,
novelty, and a sense of escapism,
prioritizing emotional resonance over
cost-benefit calculations.
Holidays: Pursuit of Happiness
Amid Uncertainty
Tourists thoroughly prepare to mitigate
uncertainties, including transportation,
accommodations, cultural norms, and
payment options. Experienced travelers
and those with higher education levels
show greater resilience to unforeseen
events. However, more than actual
risks, perceptions of risk influence
destination choices.
Emotions significantly color
perceptions, decision-making, and risk
assessments. Fear, excitement,
CXO Article
36 | May www.ciobusinessworld.com 37 | May www.ciobusinessworld.com

38. nostalgia, and uncertainty can reinforce
or deter destination selection, often
outweighing rational factors.
Consumer Power and Alternatives
While theoretically hundreds of
destinations are available, tourists
narrow their choices based on
emotional comfort, perceived safety,
and familiarity. Consumer power today
is massive, driven by purchasing
decisions, online reviews, social media
advocacy, and collective actions like
boycotts.
Tourists wield market-shaping
power by influencing product
offerings, destination marketing
strategies, and corporate behaviors
toward sustainability and ethics.
U.S. Tariffs and Their Ripple Effects
on Tourism
Political and economic conflicts, or
even their perception, influence travel
behaviors. Tariffs do not directly alter
travel costs, but contribute to a
growing perception of the U.S. as a
"foreigner-unfriendly" and
"unpredictable" destination.
Beyond tariffs, the Trump
administration's immigration
restrictions, heightened visa scrutiny,
arbitrary entry refusals, and
deportations based on nationality or
political views have further fueled this
image and introduced significant
uncertainty for international visitors.
Practical Consequences:
· Higher domestic costs:
Tariffs may make everyday goods
scarcer or more expensive, impacting
tourist experiences.
· Perceived hostility:
Unwelcoming policies and sporadic
enforcement against foreigners create
emotional barriers to travel.
· Travel hesitations: Canadians and
Mexicans—two of the largest source
markets—have already shown growing
reluctance to visit the U.S., which is evident
in booking cancellations and reduced travel
intentions.
If these trends persist, these trends could
adversely impact major events like the 2026
FIFA World Cup and the 2028 Olympics.
Conclusion
Tourism is not immediately or directly
affected by tariffs as an export
sector. However, the secondary
psychological effects—higher
perceived costs, uncertainty
around entry, and a tarnished
national image—could
significantly deter tourism
inflows.
Neighboring countries,
particularly Canada and
Mexico, are experiencing
the sharpest reactions, but
the broader global
sentiment risks
undermining the United
States’ appeal as a
preferred travel
destination.
Ultimately, tourism
thrives on perceptions
of safety, hospitality,
and freedom of
movement. Policies
that introduce
unpredictability or
hostility—even
unintentionally—erod
e these foundational
pillars, threatening not
just immediate
tourism receipts but
the long-term brand
value of "Destination
USA.”
38 | May www.ciobusinessworld.com

39. nostalgia, and uncertainty can reinforce
or deter destination selection, often
outweighing rational factors.
Consumer Power and Alternatives
While theoretically hundreds of
destinations are available, tourists
narrow their choices based on
emotional comfort, perceived safety,
and familiarity. Consumer power today
is massive, driven by purchasing
decisions, online reviews, social media
advocacy, and collective actions like
boycotts.
Tourists wield market-shaping
power by influencing product
offerings, destination marketing
strategies, and corporate behaviors
toward sustainability and ethics.
U.S. Tariffs and Their Ripple Effects
on Tourism
Political and economic conflicts, or
even their perception, influence travel
behaviors. Tariffs do not directly alter
travel costs, but contribute to a
growing perception of the U.S. as a
"foreigner-unfriendly" and
"unpredictable" destination.
Beyond tariffs, the Trump
administration's immigration
restrictions, heightened visa scrutiny,
arbitrary entry refusals, and
deportations based on nationality or
political views have further fueled this
image and introduced significant
uncertainty for international visitors.
Practical Consequences:
· Higher domestic costs:
Tariffs may make everyday goods
scarcer or more expensive, impacting
tourist experiences.
· Perceived hostility:
Unwelcoming policies and sporadic
enforcement against foreigners create
emotional barriers to travel.
· Travel hesitations: Canadians and
Mexicans—two of the largest source
markets—have already shown growing
reluctance to visit the U.S., which is evident
in booking cancellations and reduced travel
intentions.
If these trends persist, these trends could
adversely impact major events like the 2026
FIFA World Cup and the 2028 Olympics.
Conclusion
Tourism is not immediately or directly
affected by tariffs as an export
sector. However, the secondary
psychological effects—higher
perceived costs, uncertainty
around entry, and a tarnished
national image—could
significantly deter tourism
inflows.
Neighboring countries,
particularly Canada and
Mexico, are experiencing
the sharpest reactions, but
the broader global
sentiment risks
undermining the United
States’ appeal as a
preferred travel
destination.
Ultimately, tourism
thrives on perceptions
of safety, hospitality,
and freedom of
movement. Policies
that introduce
unpredictability or
hostility—even
unintentionally—erod
e these foundational
pillars, threatening not
just immediate
tourism receipts but
the long-term brand
value of "Destination
USA.”
38 | May www.ciobusinessworld.com

40. Accomplishments
Determination, and
Dreams,
40May | www.ciobusinessworld.com 41 | May www.ciobusinessworld.com

41. Accomplishments
Determination, and
Dreams,
40May | www.ciobusinessworld.com 41 | May www.ciobusinessworld.com

42. The modern world is finally recognizing what women have
always known — they are just as capable of leading,
innovating, and excelling in their careers as men. Across
industries, women are rising to the top, smashing ceilings,
and redefining what leadership looks like. These women
didn’t just arrive there by chance — they dared to dream,
pursued their goals with passion, and overcame countless
challenges along the way.
Chasing Dreams in a Male-Dominated World
For decades, women’s dreams of professional success were
often met with skepticism, discouragement, or downright
barriers. But even in the face of systemic bias, countless
women held onto their visions. From dreaming of becoming
CEOs to aspiring to lead global change through politics,
science, or the arts — women have carved paths where
none existed.
Take the story of Indra Nooyi, the former CEO of PepsiCo,
who grew up in Chennai, India, with a vision that stretched
far beyond her hometown. With grit and education, she
climbed the corporate ladder in a foreign land and became
one of the first women of color to lead a Fortune 500
company. Her journey reminds us that dreams, no matter
how far-fetched they may seem, are worth chasing with all
our might.
Overcoming the Barriers
The road to leadership for women is rarely smooth. There
are glass ceilings, societal expectations, and an ongoing
battle for equal pay and recognition. Many women also face
the challenge of balancing family life with their careers, a
struggle that’s often unrecognized but very real.
But here's the inspiring part — women keep pushing
forward.
Whether it’s through negotiating better roles, speaking up in
boardrooms, or mentoring the next generation of female
professionals, women have found ways to turn obstacles
into stepping stones. Leaders like Mary Barra, the CEO of
General Motors, have redefined industries that were once
considered “off-limits” to women, proving that
perseverance always pays off.
Celebrating Achievements and Setting New Standards
Women leaders today are not just achieving success —
they’re reshaping entire industries and cultures. Their
impact goes beyond titles and salaries. They’re making the
workplace more inclusive, empowering others, and proving
that leadership is not about gender but vision, courage, and
integrity.
From Oprah Winfrey in media to Jacinda Ardern in politics,
from Malala Yousafzai in education to Gita Gopinath in
economics — the accomplishments of these trailblazers are
rewriting the definition of success. They’ve turned their
dreams into legacies, showing younger generations that
nothing is out of reach.
Inspiring the Future Generation
Perhaps the most powerful impact of women leaders is their
ability to inspire others. When a young girl sees someone
who looks like her leading a company, winning awards, or
changing the world, she realizes that she too can dream big.
Mentorship, storytelling, and visibility matter more than
ever. Women who’ve made it to the top are now extending a
hand to help others rise. They're leading initiatives, starting
foundations, and using their voices to speak for those still
finding theirs.
Conclusion
Women leaders have proven time and again that their
dreams are powerful — and achievable. Their
accomplishments are not only personal victories but
milestones for society as a whole. As we continue to
support and celebrate the growth of women in careers, we
pave the way for a future where leadership has no gender
— only passion, purpose, and potential.
42 | May www.ciobusinessworld.com

43. The modern world is finally recognizing what women have
always known — they are just as capable of leading,
innovating, and excelling in their careers as men. Across
industries, women are rising to the top, smashing ceilings,
and redefining what leadership looks like. These women
didn’t just arrive there by chance — they dared to dream,
pursued their goals with passion, and overcame countless
challenges along the way.
Chasing Dreams in a Male-Dominated World
For decades, women’s dreams of professional success were
often met with skepticism, discouragement, or downright
barriers. But even in the face of systemic bias, countless
women held onto their visions. From dreaming of becoming
CEOs to aspiring to lead global change through politics,
science, or the arts — women have carved paths where
none existed.
Take the story of Indra Nooyi, the former CEO of PepsiCo,
who grew up in Chennai, India, with a vision that stretched
far beyond her hometown. With grit and education, she
climbed the corporate ladder in a foreign land and became
one of the first women of color to lead a Fortune 500
company. Her journey reminds us that dreams, no matter
how far-fetched they may seem, are worth chasing with all
our might.
Overcoming the Barriers
The road to leadership for women is rarely smooth. There
are glass ceilings, societal expectations, and an ongoing
battle for equal pay and recognition. Many women also face
the challenge of balancing family life with their careers, a
struggle that’s often unrecognized but very real.
But here's the inspiring part — women keep pushing
forward.
Whether it’s through negotiating better roles, speaking up in
boardrooms, or mentoring the next generation of female
professionals, women have found ways to turn obstacles
into stepping stones. Leaders like Mary Barra, the CEO of
General Motors, have redefined industries that were once
considered “off-limits” to women, proving that
perseverance always pays off.
Celebrating Achievements and Setting New Standards
Women leaders today are not just achieving success —
they’re reshaping entire industries and cultures. Their
impact goes beyond titles and salaries. They’re making the
workplace more inclusive, empowering others, and proving
that leadership is not about gender but vision, courage, and
integrity.
From Oprah Winfrey in media to Jacinda Ardern in politics,
from Malala Yousafzai in education to Gita Gopinath in
economics — the accomplishments of these trailblazers are
rewriting the definition of success. They’ve turned their
dreams into legacies, showing younger generations that
nothing is out of reach.
Inspiring the Future Generation
Perhaps the most powerful impact of women leaders is their
ability to inspire others. When a young girl sees someone
who looks like her leading a company, winning awards, or
changing the world, she realizes that she too can dream big.
Mentorship, storytelling, and visibility matter more than
ever. Women who’ve made it to the top are now extending a
hand to help others rise. They're leading initiatives, starting
foundations, and using their voices to speak for those still
finding theirs.
Conclusion
Women leaders have proven time and again that their
dreams are powerful — and achievable. Their
accomplishments are not only personal victories but
milestones for society as a whole. As we continue to
support and celebrate the growth of women in careers, we
pave the way for a future where leadership has no gender
— only passion, purpose, and potential.
42 | May www.ciobusinessworld.com

44. Organizations are starting a journey of
self-discovery and evolution as
economies worldwide recover and
settle into their new normal following
the pandemic. In addition to
geopolitical unpredictability,
businesses today must be flexible,
innovative, and resilient.
The traditional ways of working or
doing business are no longer relevant.
I genuinely believe that
transformational leadership is
necessary for firms to grow during
these periods of change and
uncertainty.
We have examples, such as Microsoft,
and Apple, of companies that have
transformed over time under visionary
and transformational leadership and
not only survived but thrive in a
digital economy where technology is
changing rapidly, much faster than
ever in our lifetime.
Why Transformational
Leadership?
Transformational leadership is an
approach that inspires and motivates
individuals to exceed their
expectations and capabilities. It is
characterized by a leader's ability to
bring about significant change by
aligning the organization's objectives
with the personal goals of its
employees. According to my
observations, visionaries with a
special fusion of charm, compassion,
and strategic thinking make up
transformational leaders.
What is the Role of
transformational leaders?
In the face of uncertainty,
transformational leaders provide
direction. They are able to find their
way forward in chaotic situations and
maneuver through challenging and
unstable environments. These leaders
make it possible for their companies
to adapt and prosper by encouraging a
culture of innovation and continuous
improvement.
In my opinion, transformational
leadership encompasses more than
just big strategic choices. These
executives demonstrate to their staff,
investors, clients, and other
stakeholders the importance of
cooperation, openness, and honesty.
How do they drive engagement and
empowerment?
Employee empowerment is a
fundamental principle of
transformational leadership.
Transformational leaders raise
engagement and morale by fostering
an atmosphere where people feel
appreciated and encouraged to share
their thoughts. I've personally
witnessed how this strategy can boost
creativity and productivity.
Transformational leaders make
investments in their team members'
growth. They acknowledge and
reward accomplishments and offer
chances for learning and
development. The workforce's skills
and abilities are improved, and a
sense of accountability and ownership
is also fostered.
How do they navigate geopolitical
uncertainties?
In today's interconnected world,
geopolitical uncertainties can have
far-reaching impacts on organizations
and economies. There is also the risk
of politicians promoting nationalism
becoming popular in the majority of
democracies which impacts the global
organizations and integrated supply
chains. Transformational leaders are
skilled at foreseeing and addressing
these issues. They keep up with world
events and trends, and they use this
information to make well-informed
decisions that protect their
organizations' interests.
Transformational leaders can reduce
risks and take advantage of
opportunities by building strong
relationships with stakeholders in
various regions and keeping a global
perspective through commercial
acumen. By being proactive and
flexible, they can transform possible
risks into advantages over their
competitors.
What is the link between
transformational leadership and
organizational growth?
There is no denying the link between
transformational leadership and
organizational expansion. A dynamic
and resilient organization that is
capable of navigating the intricacies
of the contemporary business
environment is produced when
leaders welcome change and
encourage their teams to follow suit.
Transformational leadership, in my
opinion, is about creating a
sustainable and inclusive future rather
than just attaining financial success.
These leaders work to improve
society and the environment and place
a higher priority on creating long-
term value than on achieving short-
term gains.
What are the two effective tactics
adopted by transformational
leaders?
Through a variety of tactics,
transformational leaders take
everyone along on their journey.
“

44 | May www.ciobusinessworld.com 45May | www.ciobusinessworld.com

45. Organizations are starting a journey of
self-discovery and evolution as
economies worldwide recover and
settle into their new normal following
the pandemic. In addition to
geopolitical unpredictability,
businesses today must be flexible,
innovative, and resilient.
The traditional ways of working or
doing business are no longer relevant.
I genuinely believe that
transformational leadership is
necessary for firms to grow during
these periods of change and
uncertainty.
We have examples, such as Microsoft,
and Apple, of companies that have
transformed over time under visionary
and transformational leadership and
not only survived but thrive in a
digital economy where technology is
changing rapidly, much faster than
ever in our lifetime.
Why Transformational
Leadership?
Transformational leadership is an
approach that inspires and motivates
individuals to exceed their
expectations and capabilities. It is
characterized by a leader's ability to
bring about significant change by
aligning the organization's objectives
with the personal goals of its
employees. According to my
observations, visionaries with a
special fusion of charm, compassion,
and strategic thinking make up
transformational leaders.
What is the Role of
transformational leaders?
In the face of uncertainty,
transformational leaders provide
direction. They are able to find their
way forward in chaotic situations and
maneuver through challenging and
unstable environments. These leaders
make it possible for their companies
to adapt and prosper by encouraging a
culture of innovation and continuous
improvement.
In my opinion, transformational
leadership encompasses more than
just big strategic choices. These
executives demonstrate to their staff,
investors, clients, and other
stakeholders the importance of
cooperation, openness, and honesty.
How do they drive engagement and
empowerment?
Employee empowerment is a
fundamental principle of
transformational leadership.
Transformational leaders raise
engagement and morale by fostering
an atmosphere where people feel
appreciated and encouraged to share
their thoughts. I've personally
witnessed how this strategy can boost
creativity and productivity.
Transformational leaders make
investments in their team members'
growth. They acknowledge and
reward accomplishments and offer
chances for learning and
development. The workforce's skills
and abilities are improved, and a
sense of accountability and ownership
is also fostered.
How do they navigate geopolitical
uncertainties?
In today's interconnected world,
geopolitical uncertainties can have
far-reaching impacts on organizations
and economies. There is also the risk
of politicians promoting nationalism
becoming popular in the majority of
democracies which impacts the global
organizations and integrated supply
chains. Transformational leaders are
skilled at foreseeing and addressing
these issues. They keep up with world
events and trends, and they use this
information to make well-informed
decisions that protect their
organizations' interests.
Transformational leaders can reduce
risks and take advantage of
opportunities by building strong
relationships with stakeholders in
various regions and keeping a global
perspective through commercial
acumen. By being proactive and
flexible, they can transform possible
risks into advantages over their
competitors.
What is the link between
transformational leadership and
organizational growth?
There is no denying the link between
transformational leadership and
organizational expansion. A dynamic
and resilient organization that is
capable of navigating the intricacies
of the contemporary business
environment is produced when
leaders welcome change and
encourage their teams to follow suit.
Transformational leadership, in my
opinion, is about creating a
sustainable and inclusive future rather
than just attaining financial success.
These leaders work to improve
society and the environment and place
a higher priority on creating long-
term value than on achieving short-
term gains.
What are the two effective tactics
adopted by transformational
leaders?
Through a variety of tactics,
transformational leaders take
everyone along on their journey.
“

44 | May www.ciobusinessworld.com 45May | www.ciobusinessworld.com

46. The best approach is to foster
inclusive culture where team
members can freely express their
opinions without worrying about
backlash. To guarantee that all
questions and concerns are addressed
and that any feedback is integrated
into a plan of action and change the
narrative, they promote open
communication.
The second tactic is encouraging
cooperation and teamwork among all
departments and functional business
units to reward and celebrate
creativity and promote a variety of
viewpoints. Employees feel more
invested as a result, which encourages
creative thinking and endeavors.
The Personal Beliefs That Guide
My Leadership
Several fundamental ideas that
complement the tenets of
transformational leadership have
influenced my development as a
leader. I firmly believe in the
transformative power of a common
vision. Performance is fueled by a
sense of unity and purpose created
when all members of the organization
are working toward the same
objective.
Second, I think that setting a good
example is important. My deeds
speak louder than my words as a
leader. I set the bar for excellence and
integrity by modeling the values and
conduct I want from my team.
Thirdly, I think empathy and listening
are crucial. Making more thoughtful
and caring decisions is made possible
by my ability to comprehend the
viewpoints and worries of others. It
also facilitates the development of
solid, reliable relationships.
Finally, I believe in and passion for
continuous improvement. The
business world is constantly evolving,
and staying ahead of the curve
requires a commitment to lifelong
learning and adaptability. The
continuous improvement and lifelong
learner mindset foster a team culture
of innovation, understanding risks and
adapting, improving the ways of
working to create value and in the
long-term creating shareholder value
and sustaining organizational growth.
Conclusion
Transformational leadership is more
important than ever as we move
forward in a world that is changing all
the time. Adopting this strategy will
help us navigate uncertainty, propel
organizational growth, and improve
society.
Transformational leaders create
resilient organizations that can thrive
in any setting, empower their teams,
and encourage innovation. They are
more than just leaders; they are
change agents who spur advancement
and achievement.
About Author
With over 20 years of experience,
Aman Kaur-Shaik has spearhead
HR transformational projects
leveraging Human Capital
Management (HCM) systems,
analytics and RPA. She has
delivered innovative solutions for
large global businesses,
successfully implementing HRIS
solutions and global learning
content programs. Aman is
recognized as a thought leader in
SAP and frequently speaks at
industry events like Mastering
SAP and HR Connect. Her
academic credentials include an
MBA, a Postgraduate Diploma in
Information Systems
Management, and a Bachelor's
degree in Computer Science and
Engineering. Additionally, she
holds certifications in project
management, change
management, lean six sigma, and
occupational health and safety. A
seasoned technology leader and
digital transformation expert,
Aman provides strategic guidance
to enhance HR effectiveness.
46 | May www.ciobusinessworld.com

47. The best approach is to foster
inclusive culture where team
members can freely express their
opinions without worrying about
backlash. To guarantee that all
questions and concerns are addressed
and that any feedback is integrated
into a plan of action and change the
narrative, they promote open
communication.
The second tactic is encouraging
cooperation and teamwork among all
departments and functional business
units to reward and celebrate
creativity and promote a variety of
viewpoints. Employees feel more
invested as a result, which encourages
creative thinking and endeavors.
The Personal Beliefs That Guide
My Leadership
Several fundamental ideas that
complement the tenets of
transformational leadership have
influenced my development as a
leader. I firmly believe in the
transformative power of a common
vision. Performance is fueled by a
sense of unity and purpose created
when all members of the organization
are working toward the same
objective.
Second, I think that setting a good
example is important. My deeds
speak louder than my words as a
leader. I set the bar for excellence and
integrity by modeling the values and
conduct I want from my team.
Thirdly, I think empathy and listening
are crucial. Making more thoughtful
and caring decisions is made possible
by my ability to comprehend the
viewpoints and worries of others. It
also facilitates the development of
solid, reliable relationships.
Finally, I believe in and passion for
continuous improvement. The
business world is constantly evolving,
and staying ahead of the curve
requires a commitment to lifelong
learning and adaptability. The
continuous improvement and lifelong
learner mindset foster a team culture
of innovation, understanding risks and
adapting, improving the ways of
working to create value and in the
long-term creating shareholder value
and sustaining organizational growth.
Conclusion
Transformational leadership is more
important than ever as we move
forward in a world that is changing all
the time. Adopting this strategy will
help us navigate uncertainty, propel
organizational growth, and improve
society.
Transformational leaders create
resilient organizations that can thrive
in any setting, empower their teams,
and encourage innovation. They are
more than just leaders; they are
change agents who spur advancement
and achievement.
About Author
With over 20 years of experience,
Aman Kaur-Shaik has spearhead
HR transformational projects
leveraging Human Capital
Management (HCM) systems,
analytics and RPA. She has
delivered innovative solutions for
large global businesses,
successfully implementing HRIS
solutions and global learning
content programs. Aman is
recognized as a thought leader in
SAP and frequently speaks at
industry events like Mastering
SAP and HR Connect. Her
academic credentials include an
MBA, a Postgraduate Diploma in
Information Systems
Management, and a Bachelor's
degree in Computer Science and
Engineering. Additionally, she
holds certifications in project
management, change
management, lean six sigma, and
occupational health and safety. A
seasoned technology leader and
digital transformation expert,
Aman provides strategic guidance
to enhance HR effectiveness.
46 | May www.ciobusinessworld.com

48. Women Leaders in
Career Growth:
The Time is Now
In the past, the journey of women in leadership positions was often filled with barriers and
unspoken rules. Society had long held traditional views on the roles of women, particularly in
professional settings. However, these outdated norms are rapidly dissolving, making way for a
new era of female leadership that is more relevant and necessary than ever before. Today,
women are taking charge, shattering the glass ceiling, and paving the way for future generations
to rise in every sector imaginable.
For many years, leadership roles were predominantly associated with men, and the belief that
women were less suited for such positions was ingrained in the fabric of many organizations.
This historical bias limited women’s career growth, often forcing them into predefined, lower-
ranking positions despite their qualifications and capabilities. But the tide has shifted. The rise of
women leaders in the workplace is no longer a novelty—it’s an expected outcome of progress.
Several key factors have contributed to this remarkable transformation. First, the world has
witnessed a significant societal shift that advocates for gender equality. With movements
promoting equal rights, equal pay, and equal opportunity gaining momentum across the globe,
women have become more emboldened to claim their rightful place in the professional world.
The pursuit of gender parity is not a distant goal anymore but an immediate imperative, as
research continues to highlight the economic and social advantages of diverse leadership teams.
48 | May www.ciobusinessworld.com 49May | www.ciobusinessworld.com

49. Women Leaders in
Career Growth:
The Time is Now
In the past, the journey of women in leadership positions was often filled with barriers and
unspoken rules. Society had long held traditional views on the roles of women, particularly in
professional settings. However, these outdated norms are rapidly dissolving, making way for a
new era of female leadership that is more relevant and necessary than ever before. Today,
women are taking charge, shattering the glass ceiling, and paving the way for future generations
to rise in every sector imaginable.
For many years, leadership roles were predominantly associated with men, and the belief that
women were less suited for such positions was ingrained in the fabric of many organizations.
This historical bias limited women’s career growth, often forcing them into predefined, lower-
ranking positions despite their qualifications and capabilities. But the tide has shifted. The rise of
women leaders in the workplace is no longer a novelty—it’s an expected outcome of progress.
Several key factors have contributed to this remarkable transformation. First, the world has
witnessed a significant societal shift that advocates for gender equality. With movements
promoting equal rights, equal pay, and equal opportunity gaining momentum across the globe,
women have become more emboldened to claim their rightful place in the professional world.
The pursuit of gender parity is not a distant goal anymore but an immediate imperative, as
research continues to highlight the economic and social advantages of diverse leadership teams.
48 | May www.ciobusinessworld.com 49May | www.ciobusinessworld.com

50. In parallel, education and professional development
opportunities for women have expanded dramatically.
Access to higher education, specialized training, and
mentorship programs has empowered women to pursue
careers in industries that were once out of reach. Whether in
finance, technology, healthcare, or the arts, women have
proven their ability to lead with vision, determination, and
innovation. Today’s women leaders are not simply filling
roles—they are transforming organizations with their
strategic thinking, emotional intelligence, and inclusive
leadership styles.
The emergence of women leaders is also a result of
changing organizational cultures. Many companies are now
focusing on fostering diversity and inclusion as core
principles, recognizing that diversity drives better decision-
making, higher productivity, and improved employee
satisfaction. Women are being given the opportunity to
contribute their ideas, take on significant responsibilities,
and build teams that thrive under their leadership. These
companies understand that leadership is not defined by
gender, but by skill, commitment, and the ability to inspire
and motivate others.
Moreover, technology has played an essential role in
leveling the playing field for women in leadership. The rise
of remote work, digital platforms, and collaborative tools
has allowed women to balance their professional ambitions
with personal responsibilities more effectively. The
flexibility provided by these advancements has empowered
many women to pursue career growth on their terms,
without being constrained by traditional office structures or
rigid working hours. This shift has made it easier for
women to juggle multiple roles, whether as leaders,
entrepreneurs, or caregivers, proving that they can excel in
all aspects of life.
In addition, women are now more visible in leadership
positions than ever before. Their success stories have
inspired others to pursue their ambitions without fear of
failure. When women see other women breaking down
barriers, they realize that they too can achieve greatness.
This powerful cycle of mentorship and representation is
fueling the rise of even more women in leadership roles.
Female leaders today are not just sitting at the table—they
are redefining the conversation, setting new standards for
success, and encouraging the next generation of women to
follow suit.
But the road ahead is not without its challenges. Despite the
significant progress made, women still face obstacles,
including unconscious bias, unequal pay, and
underrepresentation in certain industries. These barriers,
while diminishing, still exist and require continued effort to
overcome. However, the momentum is undeniable. The
rising number of women leaders is a testament to the fact
that their time has arrived, and their influence is only
growing stronger.
Today’s women leaders are equipped with the tools,
experiences, and networks that previous generations could
only dream of. They understand the value of resilience, the
importance of adaptability, and the power of collaboration.
They are strategic thinkers who can navigate complexity
and uncertainty with confidence. More importantly, they are
redefining what it means to be a leader—one who leads
with empathy, values diversity, and empowers others to rise
alongside them.
The time for women to take the reins in leadership is now.
Women no longer need to wait for permission to lead—they
have already proven their worth, and the future is theirs to
shape. With each passing day, women are pushing
boundaries, breaking barriers, and rewriting the rules of
what it means to be a successful leader. And as this
transformation continues, the world will only be better for
it. The future of leadership is diverse, inclusive, and led by
women who have shown, once and for all, that their time
has come.
50 | May www.ciobusinessworld.com

51. In parallel, education and professional development
opportunities for women have expanded dramatically.
Access to higher education, specialized training, and
mentorship programs has empowered women to pursue
careers in industries that were once out of reach. Whether in
finance, technology, healthcare, or the arts, women have
proven their ability to lead with vision, determination, and
innovation. Today’s women leaders are not simply filling
roles—they are transforming organizations with their
strategic thinking, emotional intelligence, and inclusive
leadership styles.
The emergence of women leaders is also a result of
changing organizational cultures. Many companies are now
focusing on fostering diversity and inclusion as core
principles, recognizing that diversity drives better decision-
making, higher productivity, and improved employee
satisfaction. Women are being given the opportunity to
contribute their ideas, take on significant responsibilities,
and build teams that thrive under their leadership. These
companies understand that leadership is not defined by
gender, but by skill, commitment, and the ability to inspire
and motivate others.
Moreover, technology has played an essential role in
leveling the playing field for women in leadership. The rise
of remote work, digital platforms, and collaborative tools
has allowed women to balance their professional ambitions
with personal responsibilities more effectively. The
flexibility provided by these advancements has empowered
many women to pursue career growth on their terms,
without being constrained by traditional office structures or
rigid working hours. This shift has made it easier for
women to juggle multiple roles, whether as leaders,
entrepreneurs, or caregivers, proving that they can excel in
all aspects of life.
In addition, women are now more visible in leadership
positions than ever before. Their success stories have
inspired others to pursue their ambitions without fear of
failure. When women see other women breaking down
barriers, they realize that they too can achieve greatness.
This powerful cycle of mentorship and representation is
fueling the rise of even more women in leadership roles.
Female leaders today are not just sitting at the table—they
are redefining the conversation, setting new standards for
success, and encouraging the next generation of women to
follow suit.
But the road ahead is not without its challenges. Despite the
significant progress made, women still face obstacles,
including unconscious bias, unequal pay, and
underrepresentation in certain industries. These barriers,
while diminishing, still exist and require continued effort to
overcome. However, the momentum is undeniable. The
rising number of women leaders is a testament to the fact
that their time has arrived, and their influence is only
growing stronger.
Today’s women leaders are equipped with the tools,
experiences, and networks that previous generations could
only dream of. They understand the value of resilience, the
importance of adaptability, and the power of collaboration.
They are strategic thinkers who can navigate complexity
and uncertainty with confidence. More importantly, they are
redefining what it means to be a leader—one who leads
with empathy, values diversity, and empowers others to rise
alongside them.
The time for women to take the reins in leadership is now.
Women no longer need to wait for permission to lead—they
have already proven their worth, and the future is theirs to
shape. With each passing day, women are pushing
boundaries, breaking barriers, and rewriting the rules of
what it means to be a successful leader. And as this
transformation continues, the world will only be better for
it. The future of leadership is diverse, inclusive, and led by
women who have shown, once and for all, that their time
has come.
50 | May www.ciobusinessworld.com

52. Tamara Sunbul,
MD, MBA, CPHIMS, FHIMSS, PMP
Roles:
•Digital Health Transformation and Innovation Strategic
Advisor
•Former Medical Director of Clinical Informatics, Johns
Hopkins Aramco Healthcare (JHAH) , Kingdom of
Saudi Arabia
•Chair, Evidence and Evaluation Workstream, Global
Digital Health Partnership (GDHP)
•Chair, Healthcare Information & Management Systems
Society (HIMSS) Middle East Community Steering
Committee
•Co-founder and Partnership Lead, International Digital
Health Workforce Development Association (ZIMAM)
•International KLAS Advisory Board (KAB) Member
Bio:
Dr. Tamara Sunbul is a global leader in digital health
transformation, AI governance, data science, and healthcare
innovation. With over 31 years of expertise in healthcare,
information management, performance analytics, and
strategic planning, she has been instrumental in reshaping
healthcare at Aramco and Johns Hopkins Aramco
Healthcare (JHAH) where during her tenure, she
spearheaded transformative initiatives to integrate
technology, optimize care delivery, and enhance patient
outcomes.
Dr. Sunbul’s distinguished career began in 1994 at the
Saudi Aramco Medical Organization (SAMSO) after
earning her MBBS in Medicine and Surgery. Early on, she
took on leadership roles, establishing the Primary Care
Patient Ownership Program, which became a model for
enhancing continuity of care and patient engagement. By
1996, she had already ventured into medical informatics,
leading IT-driven projects to enhance healthcare efficiency.
Her dedication to healthcare technology and leadership was
solidified through key certifications and advanced training,
including her CPHIMS certification in 2011, completion of
Leadership Strategies for IT in Healthcare at Harvard T.H.
Chan School of Public Health in 2016, and earning her PMP
certification in 2016. Dr. Sunbul’s pivotal role unfolded in
January 2018, when she led the seamless rollout of the Epic
EHR across JHAH, enhancing clinical operations and
physician integration. Her initiatives in 2019 resulted in the
establishment of the Strategy and Risk Management Office,
driving comprehensive planning, governance, and policy
implementation aligned with ISO 31000 Risk Management
framework and EPMO standards. Her commitment to
furthering her expertise in medical management culminated
in earning an MBA from the University of Massachusetts
Isenberg School of Business in 2023, in collaboration with
the American Academy of Physician Leaders. At JHAH, Dr.
Sunbul led large-scale digital transformation initiatives,
positioning the organization among the most digitally mature
healthcare institutions globally. She played a pivotal role in
achieving HIMSS Stage 7 EMRAM and CHIME Most Wired
Level 9 certifications, overseeing Epic EHR optimization,
AI driven analytics, and telemedicine expansion, which
earned JHAH the KLAS Pinnacle Award for EMR Usability.
She also spearheaded the development of AI governance
frameworks, ensuring the ethical and effective deployment of
AI in clinical decision-making, while driving data
governance and regulatory compliance, aligning with Saudi
PDPL and NDMO standards. Her expertise in population
health led to the implementation of AI-integrated
personalized medicine and value-based care models,
reinforcing her reputation as a pioneer in data-driven
healthcare.
CXO
52 | May www.ciobusinessworld.com 53May | www.ciobusinessworld.com

53. Tamara Sunbul,
MD, MBA, CPHIMS, FHIMSS, PMP
Roles:
•Digital Health Transformation and Innovation Strategic
Advisor
•Former Medical Director of Clinical Informatics, Johns
Hopkins Aramco Healthcare (JHAH) , Kingdom of
Saudi Arabia
•Chair, Evidence and Evaluation Workstream, Global
Digital Health Partnership (GDHP)
•Chair, Healthcare Information & Management Systems
Society (HIMSS) Middle East Community Steering
Committee
•Co-founder and Partnership Lead, International Digital
Health Workforce Development Association (ZIMAM)
•International KLAS Advisory Board (KAB) Member
Bio:
Dr. Tamara Sunbul is a global leader in digital health
transformation, AI governance, data science, and healthcare
innovation. With over 31 years of expertise in healthcare,
information management, performance analytics, and
strategic planning, she has been instrumental in reshaping
healthcare at Aramco and Johns Hopkins Aramco
Healthcare (JHAH) where during her tenure, she
spearheaded transformative initiatives to integrate
technology, optimize care delivery, and enhance patient
outcomes.
Dr. Sunbul’s distinguished career began in 1994 at the
Saudi Aramco Medical Organization (SAMSO) after
earning her MBBS in Medicine and Surgery. Early on, she
took on leadership roles, establishing the Primary Care
Patient Ownership Program, which became a model for
enhancing continuity of care and patient engagement. By
1996, she had already ventured into medical informatics,
leading IT-driven projects to enhance healthcare efficiency.
Her dedication to healthcare technology and leadership was
solidified through key certifications and advanced training,
including her CPHIMS certification in 2011, completion of
Leadership Strategies for IT in Healthcare at Harvard T.H.
Chan School of Public Health in 2016, and earning her PMP
certification in 2016. Dr. Sunbul’s pivotal role unfolded in
January 2018, when she led the seamless rollout of the Epic
EHR across JHAH, enhancing clinical operations and
physician integration. Her initiatives in 2019 resulted in the
establishment of the Strategy and Risk Management Office,
driving comprehensive planning, governance, and policy
implementation aligned with ISO 31000 Risk Management
framework and EPMO standards. Her commitment to
furthering her expertise in medical management culminated
in earning an MBA from the University of Massachusetts
Isenberg School of Business in 2023, in collaboration with
the American Academy of Physician Leaders. At JHAH, Dr.
Sunbul led large-scale digital transformation initiatives,
positioning the organization among the most digitally mature
healthcare institutions globally. She played a pivotal role in
achieving HIMSS Stage 7 EMRAM and CHIME Most Wired
Level 9 certifications, overseeing Epic EHR optimization,
AI driven analytics, and telemedicine expansion, which
earned JHAH the KLAS Pinnacle Award for EMR Usability.
She also spearheaded the development of AI governance
frameworks, ensuring the ethical and effective deployment of
AI in clinical decision-making, while driving data
governance and regulatory compliance, aligning with Saudi
PDPL and NDMO standards. Her expertise in population
health led to the implementation of AI-integrated
personalized medicine and value-based care models,
reinforcing her reputation as a pioneer in data-driven
healthcare.
CXO
52 | May www.ciobusinessworld.com 53May | www.ciobusinessworld.com

54. Beyond that, Dr. Sunbul is a HIMSS Digital Maturity
Surveyor, assessing healthcare organizations worldwide on
EMRAM and AMAM standards to drive digital maturity
and interoperability. She also plays a key role in CIO/CMIO
leadership training programs, equipping executives with
strategic digital health leadership skills. Dr. Sunbul’s
influence extends to the global stage through her roles in the
International KLAS Advisory Board and the Global Digital
Health Partnership (GDHP). As Chair of the GDHP
Evidence and Evaluation Workstream, she has developed
global frameworks for assessing digital health technologies,
focusing on scalability, interoperability, and equity.
Additionally, she co founded and serves on the Board of
Directors at the International Digital Health Workforce
Development Association (ZIMAM), where she leads
initiatives to address digital health workforce challenges
worldwide.Her impact on global policy and healthcare
innovation includes contributionsto the United Nations
Economic Commission for Europe (UNECE), where she
played a role in shaping public-private partnership (PPP)
frameworks for sustainable digital transformation. She also
led the development of the healthcare and telemedicine
section of the digital transformation PPP policy guidance
and contributed to policy recommendations for gender
equality initiatives in PPPs.
Recognized as a thought leader and industry visionary, Dr.
Sunbul has received numerous accolades, including the
2025 HIMSS Changemaker Award (CXO Senior
Executive category), ZIMAM/HIMSS Digital Health
Leader of the Year (2022), Arabian Business KSA Women
in Business Award (2023, Healthcare Category), and
HIMSS Future50 Class Clinical Leader (2021). As a
sought-after keynote speaker, she delivers strategic
insights at HIMSS, LEAP, Arab Health, KLAS, and
UNECE summits, shaping global discussions on AI in
healthcare, digital transformation, data governance, and IT
strategy.
Currently, as a Digital Health Transformation and
Innovation Strategic Advisor, Dr. Sunbul is driving AI-
powered healthcare innovation, digital transformation
strategies, and global policy frameworks. She remains
committed to leveraging emerging technologies, fostering
cross-border collaborations, and shaping the future of
digital health.
Claim to Fame (Summary):
Dr. Tamara Sunbul is a global leader in digital health
transformation, with over 31 years of expertise in
healthcare, information management, performance
analytics, and strategic planning. She played a pivotal role
in reshaping healthcare at Johns Hopkins Aramco
Healthcare (JHAH), where she served as Medical Director
of Clinical Informatics and led transformative initiatives to
integrate technology, optimize care delivery, and enhance
patient outcomes. Under her leadership, JHAH achieved
prestigious recognitions, including HIMSS Stage 7
EMRAM, CHIME Most Wired Level 9, and the KLAS
Pinnacle Award for EHR Experience.
Dr. Sunbul’s influence extends to the global stage through
her leadership roles with the Global Digital Health
Partnership (GDHP), the International KLAS Advisory
Board, ZIMAM, and HIMSS. She has collaborated with
international leaders to drive digital health strategies,
establish evidence-based frameworks, and advance health
systems worldwide. Her contributions to healthcare
innovation have earned her numerous accolades, most
recently the 2025 HIMSS Changemaker in Health Award
(CXO Senior Executive category).As a Digital Health
Transformation and Innovation Strategic Advisor, Dr.
Sunbul remains committed to creating innovative
pathways, leveraging AI and emerging technologies, and
fostering international collaborationsto shape the future of
healthcare.
54 | May www.ciobusinessworld.com

55. Beyond that, Dr. Sunbul is a HIMSS Digital Maturity
Surveyor, assessing healthcare organizations worldwide on
EMRAM and AMAM standards to drive digital maturity
and interoperability. She also plays a key role in CIO/CMIO
leadership training programs, equipping executives with
strategic digital health leadership skills. Dr. Sunbul’s
influence extends to the global stage through her roles in the
International KLAS Advisory Board and the Global Digital
Health Partnership (GDHP). As Chair of the GDHP
Evidence and Evaluation Workstream, she has developed
global frameworks for assessing digital health technologies,
focusing on scalability, interoperability, and equity.
Additionally, she co founded and serves on the Board of
Directors at the International Digital Health Workforce
Development Association (ZIMAM), where she leads
initiatives to address digital health workforce challenges
worldwide.Her impact on global policy and healthcare
innovation includes contributionsto the United Nations
Economic Commission for Europe (UNECE), where she
played a role in shaping public-private partnership (PPP)
frameworks for sustainable digital transformation. She also
led the development of the healthcare and telemedicine
section of the digital transformation PPP policy guidance
and contributed to policy recommendations for gender
equality initiatives in PPPs.
Recognized as a thought leader and industry visionary, Dr.
Sunbul has received numerous accolades, including the
2025 HIMSS Changemaker Award (CXO Senior
Executive category), ZIMAM/HIMSS Digital Health
Leader of the Year (2022), Arabian Business KSA Women
in Business Award (2023, Healthcare Category), and
HIMSS Future50 Class Clinical Leader (2021). As a
sought-after keynote speaker, she delivers strategic
insights at HIMSS, LEAP, Arab Health, KLAS, and
UNECE summits, shaping global discussions on AI in
healthcare, digital transformation, data governance, and IT
strategy.
Currently, as a Digital Health Transformation and
Innovation Strategic Advisor, Dr. Sunbul is driving AI-
powered healthcare innovation, digital transformation
strategies, and global policy frameworks. She remains
committed to leveraging emerging technologies, fostering
cross-border collaborations, and shaping the future of
digital health.
Claim to Fame (Summary):
Dr. Tamara Sunbul is a global leader in digital health
transformation, with over 31 years of expertise in
healthcare, information management, performance
analytics, and strategic planning. She played a pivotal role
in reshaping healthcare at Johns Hopkins Aramco
Healthcare (JHAH), where she served as Medical Director
of Clinical Informatics and led transformative initiatives to
integrate technology, optimize care delivery, and enhance
patient outcomes. Under her leadership, JHAH achieved
prestigious recognitions, including HIMSS Stage 7
EMRAM, CHIME Most Wired Level 9, and the KLAS
Pinnacle Award for EHR Experience.
Dr. Sunbul’s influence extends to the global stage through
her leadership roles with the Global Digital Health
Partnership (GDHP), the International KLAS Advisory
Board, ZIMAM, and HIMSS. She has collaborated with
international leaders to drive digital health strategies,
establish evidence-based frameworks, and advance health
systems worldwide. Her contributions to healthcare
innovation have earned her numerous accolades, most
recently the 2025 HIMSS Changemaker in Health Award
(CXO Senior Executive category).As a Digital Health
Transformation and Innovation Strategic Advisor, Dr.
Sunbul remains committed to creating innovative
pathways, leveraging AI and emerging technologies, and
fostering international collaborationsto shape the future of
healthcare.
54 | May www.ciobusinessworld.com