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In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database o...
In honor of the NCAA® March Madness Tournament, Y&R created its own tournament using our propri...
Las 100 mejores marcas de Chile ¿Cuáles son las marcas más potentes para los chilenos? ¿La cris...
BAV Consulting is a global strategic consultancy with expertise in corporate, brand and marketing st...
BRAND Equity in Marketing Management
Branding and product strategy
After reading the entire "Principles of Marketing 15th Edition" by Philip Kotler and Gary ...
