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DAGMAR Approach
DAGMAR - Defining Advertising Goal for Measuring Advertising Result
One of the guiding approaches behind the advertising objectives is DAGMAR proposed by Colley in 1961...
DAGMAR steps and details
advertising management
Minimalist Circles Marketing Plan by Slidesgo.pptx
IMC
Calculating the impact of your Advertising Campaign is a crucial step in evaluating your effectivene...
Humanistic schools of psychology, humanistic therapies