01 INTRODUCTION TO MEDIA AND INFORMATION LITERACY LECTURE SESSION
Session Outline What is Media and Information Literacy ? What is the difference between Data and Information ? What are the forms of Media and Information Literacies ? What are the Characteristics of Media and Information Literate Individuals ?
Media and Info Literacy MEDIA AND INFORMATION LITERACY is a set of competencies that empowers citizens to access, retrieve, understand, evaluate, use, create, and share information and media content CRITICALLY, ETHICALLY, and EFFECTIVELY. It is considered as an essential and fundamental skill for both digital natives, immigrants, and aliens.
Terminologies MEDIA pertains to the means and resources being used for creating, delivering, sharing, and processing information. INFORMATION is a broad term that covers processed data and knowledge derived from study, experience, instruction, signals, or symbols. LITERACY is the ability to identify, understand, interpret, create, communicate, and compute using written or unwritten materials associated with varying contexts. TECHNOLOGY pertains to synthesized tools that serve to apply knowledge or technique to perform tasks and obtain results .
Media Print Media (Newspapers, Magazines, Books, Journals, Comics, Brochures) Broadcast Media (Television, Radio, Satellites, Mobile Phones, Films) Digital Media (Internet, Social Media, Computers)
Media MEDIA is the source of credible information where content is provided through an editorial process determined by journalistic values and where editorial accountability can be attributed to an organization or legal person (obsolete definition). MEDIA is any object (physical or not) that serves as a source or channel for information (current definition).
Purposes of Media acts as channels of information and knowledge facilitates informed debates between diverse social actors serves as means by which the society learns about itself and builds a sense of community functions as a watchdog of the government by promoting transparency in public life and public scrutiny of those with power acts as facilitator of democratic processes
Data and Information Generated in extremely large quantities each day. DATA - refers to facts, figures, and values. INFORMATION -on the other hand, is when these data are processed and translated into something meaningful or significant.
Data and Information For instance, the records and values of gas liters you pump and load each morning are data . When you process these to identify that you are spending X amount of money on gas alone and conclude that you are overspending, these become information .
Technology Digital technology or ‘new media’ commonly pertains to the Internet (the global system of interconnected computer networks) . It is one of the most valuable innovations in the 20 th century.
Literacy Basically, literacy is the ability to read, write, speak, and listen in a way that lets individuals communicate effectively. In the context of media and information literacy (MIL), literacy refers to an individuals ability to receive , assess , process , share , and create information effectively, ethically, and properly for the purpose of expressing oneself, interacting with others, and contributing to society.
Media Literacy Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the necessary competencies (knowledge and skills) to engage with traditional media and new technologies.
Information Literacy Information literacy is the ability to recognize when information is needed , as well as locate, evaluate, and effectively communicate information in its various formats.
Technology Literacy Technology literacy is the ability of an individual to use technological tools responsibly, appropriately, and effectively. With these tools, an individual can access, manage, integrate, evaluate, create, and communicate information.
Media and Info Literacy Media and information literacy is a set of essential skills and competencies that allow individuals to engage with media and other information providers effectively , as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
Media and Information Literate Individuals
Independent Media and information literate individuals can independently process digital or printed texts of varying complexity , discuss and elaborate ideas with others, and understand and apply conventions of vocabulary and grammar while applying learning strategies.
Knowledgeable These individuals acquire, process, share, and translate deep information about their fields. They can discuss and elaborate on discipline-specific texts and become experts on their fields.
Responsive Media and information literate individuals can adjust the way they communicate with others depending on the audience, task, purpose, discipline, and other demands or factors in the situation.
Critical with Information Not only do they understand the information being given, but they also critique the content, delivery, and processing of data . The subconsciously question the media and give great emphasize on the provided evidence.
Technology Savvy They are capable. They effectively make use of technology and new media in a way that is highly advantageous for the purpose of their communication.
Considerate They acknowledge, understand, and respect others’ perspectives and cultures . They are aware of individual differences and keep these in mind when communicating.
Media and Information Literate Individuals (Summary)