007-The Sidwell Set- 21 days to organic growth

Day 7: The Sidwell Set is a 21 day plan that helps any business to grow organically using the LMR Octagon’s 9 principals.

Chat Gpt says growing a business organically means the following:
Growing a business organically refers to expanding through internal strategies rather than external methods like mergers or large advertising spends. It focuses on:

1. **Building a Loyal Customer Base**: Creating strong relationships with customers to encourage repeat business and referrals.
2. **Content Marketing**: Using valuable content to attract and retain customers through blogs, social media, or email.
3. **SEO**: Enhancing website visibility on search engines to draw more organic traffic.
4. **Social Media Engagement**: Growing an audience by interacting authentically on social platforms.
5. **Product/Service Improvement**: Continuously improving offerings to meet customer needs, leading to natural growth.
6. **Networking and Partnerships**: Developing relationships with other businesses and influencers for mutual support and exposure.

This approach tends to be slower but builds a solid, sustainable foundation.

The Sidwell Set by Lamar Sidwell Turns that on its head and gives you a step by step detailed plan to carry out your business growth.

1. Day SEVEN

[marriage SYSTEM]

2. $0-10k/Month
$10-50k/Month
$50-100k/Month
$100k+
SYMPTOMS LEAD STATUS STRATEGIES STEPS
Frustrated &
Overwhelmed
1:1selling,
little to
invest
No funnel in
place:
manual lead
generation
At least one
effective
funnel in
place, not
scalable
ROI
producing
funnel:
multiple
offers and
or traffic
sources
Leads on
demand - no
constraints
for scale
PEOPLE
franchise
leverage your team, sales
model & explore partnerships &
distributors
Scale lead volume with
sales funnels multiple
traffic and (product
ladder)
Launch a simple
automated lead
generation funnel
with a measurable
roi
Identify product,
market fit and
clarity on offer
and message
PROCESS
gusher
PROMOTION
filter
PROOF
Fundamentals
Exhausted
but excited
lack
marketing
system
Free time
but restless
clear growth
runway
Time
independence
pride &
legacy
1 2 3
456
1
2
3
4
987
101112
151413
161718
World Wide / Franchise
$0-10k/Month
$10-50k/Month
$50-100k/Month
$100k+
choose
RESULT
perfect
CUSTOMER
CONFUSED

3. 21 DAY LAUNCH CHECKLIST
DAY ONE:
Leadership [organization command]
In order to be called a leader you will need to be 
able to create leaders yourself. You will imple-
ment a proven leadership system to lead your 
directors, employees and customers. 
DAY TWO:
Cashflow
I will show you how to raise capital for your 
business and provide you with a list of the top 
Billion dollar funds who will invest in your
business if you follow all 28 steps. 
DAY THREE:
Communication 1 [knowledge]
You will understand how to communicate with 
people efectively and persuade them to do 
what you want them to do, when you want them 
to do it.  
DAY FOUR:
Communication 2 [Family]
Use efective techniques online and ofine to 
communicate with your clients  
DAY FIVE:
Communication 3 [family wealth]
Use efective techniques online and ofine to 
communicate with your clients  
DAY EIGHT:
Legal [creativity]
How to protect your self using legal structures 
the wealthy and the mega wealthy use as well 
as minimise taxes legaly. 
DAY NINE:
Commodity [travel]
How to pick your product or services that are 
selling like crazy without re inventing the wheel. 
DAY SIX:
Communication 4 [fame]
Use efective techniques online and ofine to 
communicate with your clients  
DAY SEVEN:
Systems [marriage]
A business is a system, and without a system 
you do not have a business. I will show you 10 
figure systems briefly, however days 10-28 is 
taking you step by step building the 
system. 

4. DAY TEN:
Choose a Result
Decide on the one specific measurable result 
your product, service or course will help 
customers achieve
DAY ELEVEN:
Pick Your Target Customer
Pinpoint exactly where and how to reach the 
target audience most likely to purchase your 
product, services or course!
DAY TWELVE:
Create Message
Compose the one powerful message you’ll use in 
all of your product, services or course marketing 
and advertising! 
DAY THIRTEEN
Brain Dump
Use competitive headlines to build a laundry list 
of potential product, service or course topics, 
modules and benefits
DAY FOURTEEN:
Refine Your Product Roadmap
Condense your list of poential topics, benefits 
into a crystal clear proposition
DAYS EIGHTEEN & NINTEEN:
The DFY Slide Template
Use our done-for-you template to quickly 
create your product slides easily in no time at 
all! 
DAYS TWENTY & TWENTY ONE:
The Pronto Production Plan
Record, edit and publish your product, service or 
course videos and get your premium product live 
in 48 hours or less!
DAY FIFTEEN:
Flawless Product Outline
Map out your entire product, service or course: 
from introduction to each and every section and 
beyond  
DAYS SIXSTEEN & SEVENTEEEN:
Content Flow
Create world class digital products or services 
using this unique Content Smasher system
21 DAY LAUNCH CHECKLIST

5. Why[marriage SYSTEM]
Without a system to manage your invoices, emails, projects,
timesheets, sales quotes etc.. you do not have a business..
A business system will help you work on your business rather than in
your business....
A business is actually a system built by an
entreprenuer to buy and sell goods...

6. [marriage SYSTEM ] Goals
Introduce you to some incredible software systems
Show you how to build your own system
Making it easy to build it for someone else...

7. Introduce you to some incredible software systems
[marriage SYSTEM ] Challenges
Most SME have systems but are all over the place
they are also overwhelmed with the technology...
Using too many software portals and get lost...
Spending too much money on the systems...

8. Anatomy of Automation

Pay Per Click
Website
Manufacturer
Your Bank
Fulfillment
Customers (worldwide)
$1.98 per package + S/H
Processor
2.26% of charge amount
Call center
($0.98/minute)$200/month
Affiliates Print ads
Bilboards
PPC ad cost+15-20% 15-50% commissions
Uncharged customer orders
posted to secure website for
pickup/download
Fulfillment house
orders product when
low threshold is
reached
1.This cost includes a webmaster/programmer
2.Declined credit cards are also sent back to fulfilment for phone calls to customers.
3.Fulfillment house refunds customers through the processor.
4.Chargebacks are disputed credit card charges
Deposit of cc orders
24 to 48 hours later
Ships in
bulk
Confirm successfully
charged cc
Send cc data
Wholesale order forms
printed from site, faxed via
eFax
Encrypted order file
e-maled each morning
800 # s
URL
Returns
Chargebacks
2
4

9. Pay Per Click
Website
Manufacturer
Your Bank
Fulfillment
Customers (worldwide)
$1.98 per package + S/H
Processor
2.26% of charge amount
Call center
($0.98/minute)$200/month
Affiliates Print ads
Bilboards
PPC ad cost+15-20% 15-50% commissions
Uncharged customer orders
posted to secure website for
pickup/download
Fulfillment house
orders product when
low threshold is
reached
1.This cost includes a webmaster/programmer
2.Declined credit cards are also sent back to fulfilment for phone calls to customers.
3.Fulfillment house refunds customers through the processor.
4.Chargebacks are disputed credit card charges
Deposit of cc orders
24 to 48 hours later
Ships in
bulk
Confirm successfully
charged cc
Send cc data
Wholesale order forms
printed from site, faxed via
eFax
Encrypted order file
e-maled each morning
800 # s
URL
Returns
Chargebacks
2
4

10. Product Sale Automation Software
Facebook Ads GDN Ads Shopify Payme Systems Shipstation Paypal
Amazon
Fulfilment Bank Account Mailchimp
Facebook ads are paid
messages that
businesses place on
Facebook. ... A paid
ad lets you target a
particular
demographic, and you
can be as specific or
as broad as you'd
like. Facebook ad
campaigns are
available in a variety
of formats. You also
get to specify how
much you want to
spend, including: The
overall amount.
Google Ads is an
online advertising
platform developed by
Google, where
advertisers bid to
display brief
advertisements,
service offerings,
product listings, or
videos to web users.
It can place ads both
in the results of
search engines like
Google Search and on
non-search websites,
mobile apps, and
videos.
Shopify is a complete
commerce platform that
lets you start, grow,
and manage a business.
The subscription-based
software allows anyone
to set up an online
Payme Systems is an
online platform where
you can build a
website, sales
funnels, ecommerse
stores and send email
marketing campains.
While also having your
own Customer
Relationship
Management system.
ShipStation is a
web-based ecommerce
shipping platform that
will streamline and
automate your
fulfillment process.
It's is an online
financial service that
allows you to pay for
items using a secure
internet account. You
simply add your bank
account, credit card
or debit card details
and whenever you pay
using PayPal, you can
choose which of your
cards or accounts it
pays with.
Fulfillment by Amazon
(FBA) is a service
that helps businesses
grow by providing
access to Amazon's
logistics network.
Businesses send prod -
ucts to Amazon ful-
fillment centers and
when a customer makes
a purchase, we handle
receiving, packing,
shipping, customer
service, and returns
for those orders.
Any bank account
should be suffcient. Mailchimp is an
all-in-one marketing
platform that helps
you manage and talk to
your clients,
customers, and other
interested parties.
Hootsuite is a social
media management
platform that covers
almost every aspect of
a social media
manager's role. With
just one platform
users are able to do
the simple stuff like
curate cool content
and schedule posts all
the way up to managing
team members and
measuring ROI.

11. Social Media Automation

12. Our Platform
in perpatuity

13. Who is she? Where is she? What does she do?
Meet GEGE. Gee likes music. She sings and plays many instruments. She plays the piano, clarinet, saxophone, trumpet
guitar and violen. SInging is here favourite activity as well as playing the piano. Not many people can do what GEE does.
GEGE sings in celabrations. She also sings in parades. The audience listen to GEGE’s singing. They clap for GEGE. They
enjoy the music she produces.
GEGE also teaches people how to sing and play the piano. She gives lessons to chidren and adults. She teaches the fou-
undations and history of singing as well as the piano. She teaches them how to play music with the piano. GEGE is a
good teacher.
GEGE wants to share her talent with the whole world but she is frustrated with how many things and services she has to
sign up with. She also finds quite expensive and not a good investment for her time. She also wants to profit from her
talent and be able to be in different countries at the same time. GEGE does not know where to begin.

15. Build
Websites
Funnels
Ecommerce
Emails
With Free
CRM

16. Payme Systems
GEGE MUSIC
WIFI
Powered by PaymeWifi®
LLC LP PLC
AVATAR

17. List your
business
Get on TV
Coming Soon 
Build your 
Ecommerse, or 
Price Comparison 
Afiate Website
Incorporate 
your business
Get your WiFi 
Marketing 
Login
Claim Your 
Virtual Wallet 
(Beta) 
Get Your 
Tokens
(Beta) 
Clone Yourself 
Via Avatar 
Monetize 
Forever
Make Your 
NFT’s Market 
Place
(Beta) 
GEGE’s Road Map

18. Payme Systems
CHANNEL
DIRECTORY
AVATAR
WIFICRYPTO
eCOMM
NFT’S
WALLET
INCORP

19. System Manuals

Finance Manual Procedure IT Manual Sales Manual Brand Manual Recruiting
Merchandising
Manual Training Manual Opening Manual Team Member
The finance manual
shows how you account
for things. A s well
as the codes used for
each line. And how are
the procedures signing
invoices, returns
ect...
The procedure manual
should consist of the
daily tasks involved
in running the
company. Like petty
cash logs, inspection
forms, on boarding
forms ect..
The IT manual should
have all the informa-
tion step by step on
how to deal with
issues in for instance
the code of the
website, hosting,
domains, server loca-
tions and server
fixing ect..
The sales manual is
crucial. This manual
shows your sales team
step by step how to
sell your product,
from dress code to
merchandising.
The brand manual has
how you want your
company precieved by
the public. It
includes logos, brou-
chures, marketing do’s
and donts. Slogans
ect...
The recruitment manual
should have theins and
outs on how you
recruit your staff.
All position descrip-
tions, interview
questions and proce-
dures should be in
place.
If you are selling
products online or in
a store, you should
have a merchandising
manual. Which shows
how you display your
products.
The training manual
is a broad manual
which trains
specific team
members about the
department they are
joining. For example
if it’s for a web
designer, you should
have a manual to
show the web
designer how you
want him to manage
your site. The guide provides
information to help
you successfully open
new business.
nformation in this
guide will be useful
for the “project
manager” responsible
for opening new
workshops as well as
the regional and
workshop level
operations managers.
The structure of each
franchise group will
vary, but the “project
manager” could be the
franchisee CEO or any
other executive level
leader as well as the
top operations leader.

This handbook is
designed to acquaint
you with business and
provide you with
guidelines for working
here. This document is
not intended to be
all-inclusive, but
should provide you
with a summary of
important information.
This handbook may be
revised periodically
to reflect changes.

20. Finance Manual Procedure IT Manual Sales Manual Brand Manual Recruiting
Merchandising
Manual Training Manual Opening Manual Team Member
The finance manual
shows how you account
for things. A s well
as the codes used for
each line. And how are
the procedures signing
invoices, returns
ect...
The procedure manual
should consist of the
daily tasks involved
in running the
company. Like petty
cash logs, inspection
forms, on boarding
forms ect..
The IT manual should
have all the informa -
tion step by step on
how to deal with
issues in for instance
the code of the web-
site, hosting, do-
mains, server loca-
tions and server
fixing ect..
The sales manual is
crucial. This manual
shows your sales team
step by step how to
sell your product,
from dress code to
merchandising.
The brand manual has
how you want your
company precieved by
the public. It in-
cludes logos, brou-
chures, marketing do’s
and donts. Slogans
ect...
The recruitment manual
should have theins and
outs on how you re-
cruit your staff. All
position descriptions,
interview questions
and procedures should
be in place.
If you are selling
products online or in
a store, you should
have a merchandising
manual. Which shows
how you display your
products.
The training manual
is a broad manual
which trains
specific team
members about the
department they are
joining. For example
if it’s for a web
designer, you should
have a manual to
show the web
designer how you
want him to manage
your site. The guide provides
information to help
you successfully open
new business.
nformation in this
guide will be useful
for the “project
manager” responsible
for opening new
workshops as well as
the regional and
workshop level
operations managers.
The structure of each
franchise group will
vary, but the “project
manager” could be the
franchisee CEO or any
other executive level
leader as well as the
top operations leader.

This handbook is
designed to acquaint
you with business and
provide you with
guidelines for working
here. This document is
not intended to be
all-inclusive, but
should provide you
with a summary of
important information.
This handbook may be
revised periodically
to reflect changes.

21. Marketing
Trainee
Workbok
Manager
Workbook
Trainers
Workbook
Payroll
Manual
Policy
Manual
Excel
Library
Autoresponders
Library
Evacuation
Manual
Emergency
Manual
The Marketing manual
shows all the sales
funnels you are using
to gain customers as
well as all the visual
assets.
This workbook contains
all the quizz
questions about the
procedures and
products of the
company.
Managers workbook
contains all the
answers to the
traineees quiz
questions as well as
managerial quiz
questions for the
manger for each
position
avialable in the
company.
The trainers workbook
shows the trainer how
to train the trainees
and the manager.
This manual shows how
employees will get
their salaries and
bonuses as well as
paid or un paid
holidays.
This is your companies
policies.
This library should
house all excell
sheets you use, such
as accounting,
measuring
productivity, laundry
list ect..
This Library should
comtain all your
autoresponders and
templates for
communication with
your staff and
customers. How to evacute in
natural disasters,
threats and fires.
This is an emergency
manual which
illustrates who your
insurance providers
are and what to do in
case of an emergency.

22. Homework

23. Homework
Set up each account on your computer, you will be taught how to link all of them together in order to have a seamless business.
Facebook Ads GDN Ads Shopify Payme Systems Shipstation Paypal
Amazon
Fulfilment Bank Account Mailchimp
Facebook ads are paid
messages that
businesses place on
Facebook. ... A paid
ad lets you target a
particular
demographic, and you
can be as specific or
as broad as you'd
like. Facebook ad
campaigns are
available in a variety
of formats. You also
get to specify how
much you want to
spend, including: The
overall amount.
Google Ads is an
online advertising
platform developed by
Google, where
advertisers bid to
display brief
advertisements,
service offerings,
product listings, or
videos to web users.
It can place ads both
in the results of
search engines like
Google Search and on
non-search websites,
mobile apps, and
videos.
Shopify is a complete
commerce platform that
lets you start, grow,
and manage a business.
The subscription-based
software allows anyone
to set up an online
Payme Systems is an
online platform where
you can build a
website, sales
funnels, ecommerse
stores and send email
marketing campains.
While also having your
own Customer
Relationship
Management system.
ShipStation is a
web-based ecommerce
shipping platform that
will streamline and
automate your
fulfillment process.
It's is an online
financial service that
allows you to pay for
items using a secure
internet account. You
simply add your bank
account, credit card
or debit card details
and whenever you pay
using PayPal, you can
choose which of your
cards or accounts it
pays with.
Fulfillment by Amazon
(FBA) is a service
that helps businesses
grow by providing
access to Amazon's
logistics network.
Businesses send prod -
ucts to Amazon ful-
fillment centers and
when a customer makes
a purchase, we handle
receiving, packing,
shipping, customer
service, and returns
for those orders.
Any bank account
should be suffcient. Mailchimp is an
all-in-one marketing
platform that helps
you manage and talk to
your clients,
customers, and other
interested parties.
Hootsuite is a social
media management
platform that covers
almost every aspect of
a social media
manager's role. With
just one platform
users are able to do
the simple stuff like
curate cool content
and schedule posts all
the way up to managing
team members and
measuring ROI.