04 BBA 20 23 Sem IV POM Forecasting.pptx

pom forecast

1. FORECAST BASIC INPUT FOR DECISION MAKING IN BUSINESS MANAGEMENT. GUIDES OPERATION TO MEET MARKET DEMAND

2. CAR SALES: I ndia & Maruti: 2016-2017,2017-18 & 2018-19 In Lakhs

3. Car Sales India, 16-17, 17-18, 18-19 Top three Brands

4. Sales in 2019 -20

5. Actual Demand Demand > Forecast Plant Utilisation: 100%+ Unit Cost of Production: Low Optimum Inventory: RM/FG Non-availability at POS. Customer shifts Opportunity for competitors. Market share drops. Brand suffers Demand < Forecast Plant Utilisation: Drops Idle manpower/equipment Unit Cost Production: High. Inventory: High: RM / FG(at plant & POS) Discount Increases: Revenue / Cash flow Drops Profit drops Dealers/Stockists: Move Brand Suffers

6. FORECASTING Statement about Future Blending of Science & Intuition CAR SALES: YEARLY

7. What is Forecasted

8. Factors

9. Which Mobile Are You Going to Buy this Diwali?????

10. Which Jeans R U going to present to your sister/brother on their birthday in August?

11. Which car is your father going to buy in July????????

12. Which Mobile Are You Going to Buy this Diwali????? Which Jeans R U going to present to your sister/brother on their birthday in August? Which car is your father going to buy in July???????? You may not know what and when you are going to buy OR your father may not have even thought of buying a new car. But companies like Apple, Samsung, Levis or Maruti have already started the production of same.

13. HOW?????? COMPANIES USE A TECHNIQUE CALLED FORECASTING

14. Introduction

15. Foreword

16. Time horizon

17. Short Term Forecast

18. Benefit of forecast across organisation Forecast numbers used by all departments & should be same Plant/Operation Connected

19. Benefit of forecast across organisation Forecast numbers used by all departments & should be same Marketing/Corporate Connected

20. Common Forecast

21. Elements of good forecast

22. Long Term Forecast