1 Integrated Marketing Communication .for Marketing different purposes

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1. NAM

2. Marketing Activities that attract and retain customers by understanding their needs and preferences

3. IMC a strategic business process used to develop, execute, and evaluate coordinated marketing communication programs over time to a targeted audience. In Short: Ensures that all messaging and communications are consistent across all channels and platforms.

4. Role of IMC Creating a unified Brand image Maximizing Communication Effectiveness Building Customer Relationships Improving Efficiency Measuring and Evaluating Performance

5. Tools Sales Promotion Direct Marketing Interactive Marketing Public Relations Personal Selling

6. Sales Promotion A marketing strategy that uses short-term incentives or deals to boost sales or generate interest in a product or service

7. Objectives of Sales Promotion Increase sales Attract new customers Encourage product trial Build customer loyalty Counteract competition Generate excitement

8. Types (common) Discounts

9. Types (common) Discounts Coupons

10. Types (common) Discounts Coupons Rebates

11. Types (common) Discounts Coupons Rebates Contests

12. Types (common) Discounts Coupons Rebates Contests and Sweepstakes Premiums

13. Types (common) Discounts Coupons Rebates Contests and Sweepstakes Premiums Product Samples

14. Types (common) Discounts Coupons Rebates Contests and Sweepstakes Premiums Product Samples Loyalty Programs

15. Types (common) Discounts Coupons Rebates Contests and Sweepstakes Premiums Product Samples Loyalty Programs Bundling

16. Types (common) Discounts Coupons Rebates Contests and Sweepstakes Premiums Product Samples Loyalty Programs Bundling

17. Direct Marketing A marketing strategy that involves communicating directly with a specific target audience to generate a measurable response or transaction.

18. Direct Marketing Email Marketing Direct Mail Telemarketing SMS Marketing

19. Benefits High level of targeting Measurable results Flexibility Cost-effective Build relationships

20. Co-Branding Co-branding involves two or more brands collaborating to create a product or service that combines their strengths for a unique and memorable offering.

21. Types Produc t Co-branding Ingredient Co-Branding Joint Venture Co-Branding Sponsorship Co-Branding

22. Benefits enhances brand image expands reach fosters innovation

23. Strategic Uses market entry brand reinvention enhancing credibility

24. Personal Selling Personal selling is a form of marketing communication that involves direct, face-to-face interaction between a salesperson and a potential customer.

25. Process Prospecting Pre-approach Approach Presentation Overcoming objections Closing the sale Follow-up

26. The Brand Evolution The evolution of a brand is a journey of growth, transformation, and staying relevant in a dynamic market. while preserving its core values and essence

27. Poor Brand Product Brand Strong Brand Hollow Product Symbolism Product Excellence High High

28. Brand Identity The unique character, personality, and image that a brand projects to its target audience. Key Components Brand Name Logo Tagline Personality Values Voice Experience

29. Role and Functions For consumers Identification Risk reduction Search cost reduction Promise/Bond Quality For companies Differentiation Value system Preselling Non price competition Higher prices Attracting and retaining customers

30. Brand Equity T he value a brand generates from the consumer's perception of its name, rather than the actual product or service itself.  Key components Brand loyalty Brand awareness Perceived quality Brand associations

31. Brand Positioning How a brand is perceived by consumers relative to competitors in the market. POD POP

32. Global Branding the strategy of creating and maintaining a consistent brand identity across all countries and cultures involves crafting a unified brand image and message that resonates with diverse audiences worldwide