PRESENTATION ON 0RGANISATIONAL RESOURCE MOBILIZATION
Training Objectives Define Resource and Resource Mobilization Identify the Importance of Resource Mobilization in Community Organizations Discuss and explain the outline (framework) of Resource Mobilization Examine and discuss issues in specific case studies
What is Resource Mobilization? • Resource Mobilization is a process where we identify the Resources essential for the development, implementation and continuation of works for achieving the organization’s mission . • It is focused on the relationships with Resource Providers, the skills, knowledge and capacity for proper use of resources.
What is Resource Mobilization? Following this concept, we can say that Resource Mobilization is: Just a means to the end. A team effort A set of accountabilities shared by everyone onboard A management process that has no quick fixes
What Resource Mobilization is NOT • A management process that involves identifying people who share the same values as your organization and taking the steps to manage that relationship. RESOURCE MOBILIZATION is not just about FUNDS and RAISING FUNDS.
Three Integrated Concepts in Resource Mobilization
The Importance of Resource Mobilization
Features of Resource Mobilization
CONCLUSION Summary Questions
RESOURCE MOBILIZATION STRATEGIES
SESSION OBJECTIVES Steps in the Development a nd Management o f a Resource Mobilization Programme/Strategy
DEVELOPMENT AND MANAGEMENT OF A RESOURCE MOBILIZATION PROGRAM/STRATEGY STEP 1: Preparing a Specific Resource Mobilization Strategy STEP 2: Identifying and Broadening the Stakeholder Group STEP 3: Developing key messages STEP 4: Selecting Resource Mobilization Vehicles STEP 5: Resource Mobilization Monitoring and Evaluation STEP 6: Gearing up for resource mobilization
STEP 1: Preparing a Specific Resource Mobilization Strategy Reviewing the Organizational Strategic Plan SWOT Analysis Resource Mobilization Plan Determining Resource Mobilization Targets Determining Resource needs
STEP 2: Identifying and Broadening the Stakeholder Group Developing a Stakeholder Map Fund Raising is FRIEND Raising The 3 C’s – Connection, Capability and Concern The Resource Provider Dependency Chart Infor m a tio n w e n e e d abo u t t h e R e s o urc e Providers
STEP 3: Developing key M essages Making Your Organization’s Course Known Tips on Developing Your Key Message – IMPACT Elements of an Effective Communication Strategy Developing a FVP – Fund Value Proposition
STEP 4: Selecting Resource Mobilization Vehicles Selecting the Right Mix for Your Organization - Exploring Various Resource Mobilization Vehicles Acquisition strategies Nurturing or cultivating strategies The Gift Range Chart The Importance of Diversifying Funding Sources
STEP 5: Resource Mobilization Monitoring and Evaluation M&E activities Financial and Non-Financial Indicators Developing a Monitoring and Evaluation Plan
STEP 6: Gearing up for Resource M obilization Ensuring People and Systems Are In Place Who Will Do It? Resource Mobilization as a Team Effort Systems needed in Resource Mobilization
Common Sources of Funding 1. Foundations: Individual Corporate/Organizations Charity 2. Governmental Agencies: National Agencies: USAID, DFID, JICA, CIDA, SIDA, GTZ, etc. State/Local A gencies 3. International Agencies: = United N ations Agencies
FOUNDATIONS “ A foundation is an entity that is established as a nonprofit corporation or a charitable trust, with a principal purpose of making grants to unrelated organizations or institutions or to individuals for scientific, educational, cultural, religious, or other charitable purposes .” Source : Foundation Center, 2001
EXAMPLES OF FOUNDATIONS International Robert Wood Johnson Foundation (RWJF) Bill and Melinda Gates Foundation W . K . Kellogg Foundation Susan G. Komen Foundation Henry J. Kaiser Family Foundation AVON Foundation Others (State/Local) Healthcare Georgia Foundation UPS Foundation Woodruff Foundation
TYPES OF FOUNDATIONS Private Foundation : funds originate from one source such as an individual, a family, or a corporation Public Foundation : funds come from diverse sources, including private foundations, individuals, government agencies, and fees for service
CHARACTERISTICS OF FOUNDATIONS Independent : aid to social, educational, religious, or other charitable activities Company-sponsored: independent organization with close ties to a corporation offering funds Operating: use of its resources to conduct research or offer direct service Community: publicly supported organization that offers grants for social, educational, religious, or other reasons
TYPES OF SUPPORT Capital/Cash : to run programmes or projects, usually extended over a period of years, to raise substantial funds for enduring purposes, such as a physical plant or endowment. Conferences and Seminars : grants to cover the expenses of hosting a conference. General/Operating Support : grants to cover the day-to-day personnel, administrative, and miscellaneous expenses of a project or organization; (unrestricted support). In-kind gifts: contributions of equipment, supplies, or other property, technical or other services, as distinguished from a monetary grant.
Seed money: grants or contributions used to begin a new project or organization. Seed grants may cover salaries and other operating expenses for a new project (start-up funds). Emergency funds: one-time grants to cover immediate short-term funding needs on an urgent basis.
MATERIALS AVAILABLE IN FOUNDATIONS To request : Go to their website Call Foundation and request a copy Useful materials: General Information Mission Funding priorities Annual reports (what they are funding by year) Funded programme descriptions
GOVERNMENT AGENCIES Government agencies = stricter guidelines Release a funding announcement Provide information to a Request for Application (RFA), a Request for Proposal (RFP), or a Funding Opportunity Announcement (FOA) RFA/RFP contains all the instructions and forms needed to submit the proposal
Foundations Foundations usually offer smaller amounts of monies for shorter periods of time . Foundations often offer programme /service grants . Government Government usually awards fewer grants for larger amounts of monies for longer periods of time. Applications have stricter guidelines and awards are highly competitive. Government offers programme and research grants .
FINDING A FOUNDER Find out about funding opportunities and proposal materials Funders ’ print materials Web sites http://grants.gov http://fdncenter.org http://www.npguides.org/ www.guidestar.org www.foundations.org Newsletters Word of mouth