HOW TO PITCH A VC Dave McClure
by Slides That Rock REDESIGNED
Dave McClure
@davemcclure
500startups.com
We are big fans of Dave
McClure and his “10
Slides to an Awesome
Pitch”. We use this
structure with our
clients. It Rocks!
We also believe Dave’s
slide design can be
improved.
We have told Dave but
he doesn’t give a sh*t!
(That’s just Dave).
We decided to design
a new version of
“10 Slides to an
Awesome Pitch”
REDESIGNED
10 SLIDES TO AN
AWESOME PITCH!
Elevator Pitch
1
The PROBLEM
2
The Solution
3
Market Size
4
Business Model
5
6
7
8
9
1010 SLIDES TO AN AWESOME PITCH!
Proprietary Tech
Competition
Marketing Plan
Team
Money
10 SLIDES TO AN AWESOME PITCH! Elevator Pitch
1
The PROBLEM
2
The Solution
3
Market Size
4
Business Model
5
6
7
8
9
10
Teaser slide
goes here
DEMO
goes here
Proprietary Tech
Competition
Marketing Plan
Team
Money
TEASER SLIDE
Make the TEASER SLIDE
MEMORABLE!
ELEVATOR PITCH
1
Hey, I am Bob from CAR.com,
the place where we do...
If you have this problem...
This is how we solve that problem...
30
Seconds
THE PROBLEM
2
The Bigger the Pain,
the Better...
My car broke down...
AGAIN! &%*@#!
REMEMBER!
The problem ALWAYS comes
BEFORE the solution!
THE SOLUTION
3
How do you solve the problem? + =
Describe how your solution makes your customers
happy and does it better or different than anyone else!
DEMO
Demo Your Product
MARKET SIZE
4
Bigger is Better!
BUSINESS MODEL
5
How will you make money? Describe 1-3 Revenue Sources!
DEALERSONLINE AFFILIATES
PROPRIETARY TECH
6
What advantages do you have? PATENTS EXPERIENCEMARKET LEAD
COMPETITION
7
FAST SLOW
RELIABLE
UNRELIABLE
2 x 2 Matrix
Show you are
BETTER
Show you are
BETTER
or at least
DIFFERENT!
MARKETING PLAN
8
How do you get customers? EMAIL TV SOCIAL MEDIA
What’s your channels? Focus on volume, cost and conversion!
TEAM
9
Who is on your team? GEEKS ENTREPRENEURS SALES with deep tech
experience
who have sold
companies
who bring in
customer $$$
MONEY
10
What have you achieved so far? TESTIMONIALS
ROCK!
REVENUE &
PROFITS?
CUSTOMERS
What do you need? How much are
you raising?
How much have
you raised?
How will you spend
the money?
LET’S SUMMARIZE
10 SLIDES TO AN
AWESOME PITCH!
10 SLIDES TO AN AWESOME PITCH! Elevator Pitch
1
The PROBLEM
2
The Solution
3
Market Size
4
Business Model
5
6
7
8
9
10
Teaser slide
goes here
DEMO
goes here
Proprietary Tech
Competition
Marketing Plan
Team
Money
THANK YOU DAVE!
500startups.com
Dave McClure
@davemcclure
slidesthatrock.com
Slides That Rock
@slidesthatrock
HOW TO PITCH A VC Dave McClure
by Slides That Rock REDESIGNED