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1. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 10 Tips To Improve Your Marketing And Attract More Visitors Presenter

2. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 1. Do A Marketing Check Up/Evaluation  What tools do you have in your marketing Tool Box?  When was the last time you stepped outside the norms of your museum culture?

3. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 2. Set Objectives/Goals  Start with your end goal in mind Increase visitors, Awareness, increase revenue through temporary exhibitions  Lay out your STRATEGY  Implement your TACTICS

4. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 3. Why Should People Visit Your Museum? What do you want your museum to me most known for? What makes you stand-out? Are the benefits/reason for visiting clearly/boldly stated in all your marketing materials?

5. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 4. Develop a Profile of Your Visitors How well do you know your audience? Who are your target markets Local, provincial, national, international, gender, age, socio economic factors

6. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 5. Build An E-mail Database Do you have a strategy to capture the e-mail addresses of your visitors?

7. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 6. Online Marketing WEBSITE: Does it have a strategy to capture e-mail addresses of your visitors? Are you doing link exchanges to link with other organizations, community groups businesses?

8. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 6. Online Marketing Is your website Interactive with video and audio, opportunity for feedback from visitors Are you doing link exchanges to link with other websites such as tourist boards, community attractions, community groups?

9. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 6. Online Marketing E-MAIL NEWSLETTERS : monthly to your e-mail list Use commercial e-mail marketing software (Benchmarkemail, Constant Contact, Aweber

10. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 7. Social Media Facebook Fan Pages, YouTube, Pinterest, twitter Focus on 1-4social media sites

11. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 8. Form Alliances Ads in company newsletters, banner ads at company websites, “ride alongs”, Joint advertising Distribute your brochures/leaflets, Postcards to other offices - i.e. Dental offices Museum Passport like/coupon book that includes all the museums - window displays with Posters

12. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 9. Press Releases/PR Do you have an email database of all media outlets? - News editors, column writers, editors, journalists, photographers and cameramen working for the local media

13. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca 10. Must Have A Marketing Plan Include a marketing calendar To do list of all your marketing activities Integrate all your marketing TACTICS into STRATEGIC PLAN

14. Kevin Toney, the Marketing Coach www.MarketingCoaching.ca Thank You! www.MarketingCoaching.ca Get 2 FREE hours of Marketing Coaching Call 783-6342