10 Tips To Ensuring Long-Term Sustainability

https://bloomerang.co/resources/webinars

With increasing financial challenges and diminishing resources, nonprofits must learn new techniques to make their mission is relevant, engaging and fund-able. This interactive webinar will highlight 10 tips to ensuring your organization's long term sustainability.

Webinar participants will:

• Understand the state of the nonprofit sector in today’s economy
• Explore ways to create long-term viability
• Develop realistic strategies to implement a long term sustainability focus

1. Ten$Tips$to$Ensuring$Long/
term$Sustainability$in$the$
Nonprofit$Arena$
Monica$Gould,$MBA,$CMC$
5/8/14$
1pm$EDT

2. Your$Presenter
Monica$Gould,$MBA,$CMC$
!
Monica$Gould,$MBA,$CMC$is$the$
President$and$Founder$of$Strategic$
Consulting$Partners.$Monica$
possesses$over$30$years$of$senior$
leadership$experience.$
!
She$has$a$MBA$from$American$
University.$She$is$an$award$winning$
Certified$Management$Consultant$
(CMC).$Only$1%$of$management$
consultants$have$achieved$this$
designation.$
3

3. Objectives
●Understand the state of the nonprofit
sector in today’s economy!
●Explore ways to create long-term
viability!
●Develop realistic strategies to
implement a long term sustainability
focus
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 2

4. Decreases/Denial from Funding Sources

Center for NonProfits, New Jersey
Source
Other
Local$Government
County$Government
State$Government
Federal$Government
United$Way
Patrons$at$Events
Individual$Donors
Corporate$DonaWons
Private$FoundaWons
0% 13% 25% 38% 50%
Source
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 3

5. Organizational Reactions to Current
Trends Center for NonProfits, New Jersey
Sought$AlternaWve$Funds
IniWated$New$Fundraising$Appeals
Entered$into$Partnerships/collaboraWon
Froze$or$Reduced$Salaries
Increased$Advocacy
Cut$Staff
Curtailed$Programs
Increased$Fees$for$Service
Added$a$Special$Event
Reduced$Employee$Benefits
0%15%30%45%60%
Plan$to$Do
Have$Done
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 4

6. Strategies for Maintaining and Improving
Sector Center for NonProfits, New Jersey
Strategies
Capacity$Building
FoundaWon$Funding
Giving$&$Volunteer$IncenWves
AaracWng$Workers
Federal$Funding
State$Funding
Reducing$CompeWWon
EffecWveness
0% 15% 30% 45% 60%
Strategies
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 5

7. State of the Economy Study…

Center for NonProfits, New Jersey
●70% reported demand for services increased!
●One-third expenses exceeded support/revenue!
●Over 60% expected expenses to increase
while only 27% expected revenues to increase!
●89% reported a dramatic change in funding in
2009 and 2012.!
●60% reported that previous funding sources
have stopped funding them.!
●29% curtailed programs; 34% cut staff
6Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com

8. Ten Tips to Ensuring Long-Term
Sustainability
1.Develop a long-term strategic plan!
2.Refine organizational structure!
3.Engage and motivate staff!
4.Refine operations/budget !
5.Create a “Case for Support” and/or Positioning
Statement!
6.Diversify fundraising sources!
7.Develop communications and marketing tactical
plan!
8.Formulate strategic alliances!
9.Engage your board and volunteers!
10.Monitor results & refine strategies & refine where
needed
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 7

9. 1. Conduct Long Term Strategic
Planning
●Refine your mission!
◦Who are you?!
◦Who do you serve?!
◦Where are you located?!
◦How do you serve?!
●Define Vision!
◦Where do you want to be 3-10 years from now?!
◦Conduct after doing a SWOT Analysis!
●S.W.O.T.
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10. S.W. O.T. Analysis
9Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com

11. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com
VISION
GOALS
Strategic Plan - Visioning Pyramid ™
PURPOSE/MISSION
VALUES
© WeberBusiness Services, LLC.
ORGANIZATION
OBJECTIVES
TACTICS
10

12. 2. Refine Organizational Structure
●Review Organization Plan!
◦Performance management plan and structure!
◦Do you have the people you need?!
◦Do you have the right employees and
volunteers?!
●Can work be outsourced for efficiency?!
●Sharing resources!
●Cross training!
●Succession planning!
●Use of volunteers vs. paid staff
Copyright 2014 Strategic Consulting Partners; www.yourstrategicconsultant.com 11

13. 3. Engage & Motivate Staff
●Honest, open communication!
●Include staff in problem solving!
●Offer alternative benefits !
●Empower staff to complete key
objectives!
●Create a team environment!
●Provide forewarnings for changes
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 12

14. 4. Refine Budget/ Streamline
Operations
●Are we in line with mission & vision?!
●Cost/ROI of programs?!
●Cost/ROI of events?!
●Can we eliminate events or programs
and replace with higher return activities?!
●Can some services/expenses be
donated?!
●Sharing resources/expenses!
●Outsource?
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 13

15. 5. Draft Positioning Statement
●Straight forward and exact expressions
of your organizations unique identity!
●Use everyday language, avoiding
technical, insider terms!
●Convey the organization’s character!
●Crisp and action oriented!
●Says how you want to be known
Copyright 2008 Strategic Consulting Partners!
www.yourstrategicconsultant.com
14
Copy
right
2010
Strat
egic
Cons
ulting
Partn
ers;
www.
your
strat
egicc
onsul
tant.
com

16. 6. Diversify Fundraising
●Events!
●Annual Campaign – Individual Donors!
●Foundations!
●Grants!
●Corporate/Business Partners!
●Joint ventures
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 15

17. 7. Detailed Marketing &
Communications plan
●Newsletters!
●E-marketing – email blasts!
●Annual appeals!
●Social media!
●PR Strategy & Media Database!
●Target communications to meet different
stakeholders!
◦Clients!
◦Volunteers!
◦Funders!
◦Media!
◦Donors
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 16

18. 8. Formulate Strategic Alliances
●Agency Alliances!
◦Partner with others that provide similar or
complimentary services!
●Corporate alliances!
●Government!
●Other!
◦Sharing of staff/support services with like or unlike
agencies!
◦Sharing of services by outside vendors
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 17

19. 9. Engage Board and Volunteers
●Connect them through mission!
●Communicate their role !
●Communicate your needs!
●Cultivate relationship!
●Ask for commitment!
●Garner commitment through follow-up
and communication!
●Reward and Thank them!!!!
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 18

20. 10. Monitor Results & Refine
●Monitor regularly & review major
variances (at least monthly)!
●Conduct ROI or balance scorecard
analysis on each program !
●Conduct ROI analysis on each event or
fundraising activity!
●Revisit short plan objectives and budget!
●Engage key stakeholders to redefine
objectives
Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com 19

21. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com20
Questions?

22. Personal Action Plan
●Take a moment to reflect on what you
have learned today!
●Identify at least one strategy you will
employ when you go back to the office.
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23. Copyright 2010 Strategic Consulting Partners; www.yourstrategicconsultant.com
22
Thank You
!
Monica Gould"
Strategic Consulting Partners!
717-790-8723!
[email protected]

24. Questions?

25. !
!
!
Upcoming$Topics:$
!
Winning$Strategies$for$Nonprofit$Compliance$
!
Donor$Thank$You$Videos,$Infographics,$and$
Other$Fun$Ways$to$Say$Thanks$
!
Getting$Your$Board$To$Fundraise
https://bloomerang.co/resources/webinars