12 E commerce Marketplaces To Sell Products (2025)

12 E commerce Marketplaces: Online marketplaces for products and services are experiencing significant growth, in line with the old proverb, “Go where your customers are.” Major players in this sector, such as Rakuten, Amazon, Alibaba, Walmart, and eBay, are witnessing a surge in popularity. According to research from Be | Shaping the Future (Be STF), global marketplace sales are expected to reach USD $8.8 trillion by 2025, reflecting an impressive compound annual growth rate (CAGR) of 20%.[1] Furthermore, online marketplace sales are poised to enhance the overall growth of online sales, with their share of total online sales projected to increase from 19% in 2020 to 24% by 2025. This trend highlights the vital role that online marketplaces will play in the future of retail. By selling on these marketplaces, brands can enhance visibility, improve the shopping experience for customers, and potentially increase earnings. However, despite the wealth of opportunities available, entering foreign markets remains a considerable challenge for many businesses. The article below provides a detailed overview of top e commerce marketplaces with their pros and cons, making it easier for you to initiate your online selling via these platforms.

1. 12 E commerce Marketplaces To Sell Products (2025)

2. 12 E-commerce Marketplaces to Sell Products (2025) The global e-commerce marketplace industry is expected to reach USD $8.8 trillion by 2025, with a CAGR of 20%. Marketplaces like Amazon, Alibaba, Walmart, and eBay dominate online sales. Selling on these platforms enhances visibility, customer experience, and revenue potential. This presentation covers 12 top marketplaces, their benefits, and strategies for success.

3. What is an E-commerce Marketplace? An e-commerce marketplace is an online platform where multiple sellers list products for sale. Unlike individual e-commerce stores, marketplaces provide a centralized shopping experience. Examples include Amazon, eBay, and Alibaba, where buyers can access a variety of brands and products.

4. Types of E-commerce Marketplaces 1. Product-based marketplaces : Platforms selling physical products (e.g., Amazon, AliExpress). 2. Service-based marketplaces : Connect freelancers with clients (e.g., Upwork, Fiverr). 3. Peer-to-peer marketplaces : Individuals trade items (e.g., Etsy, eBay, Facebook Marketplace). 4. B2B marketplaces : Businesses buy and sell goods/services (e.g., Alibaba, Thomasnet ).

5. Marketplace vs. E-commerce Store Marketplaces : - Host multiple sellers and attract diverse customers. - Provide a ready-made platform for transactions. - Charge listing or commission fees. E-commerce Stores : - Owned and managed by a single entity. - Require setup, payment processing, and logistics handling. - Offer full control over branding and customer experience.

6. Amazon Why sell on Amazon? - Most visited marketplace (2.7B visits monthly). - Trusted brand with global reach. - Advanced fulfillment options via FBA (Fulfillment by Amazon). Top Categories : Home & kitchen, personal care, electronics, apparel. Fees : ~15% commission per sale.

7. AMAZON SELLER

8. eBay Why sell on eBay? - Supports both new and used products. - 594.8M monthly visits. - Auction-style and fixed-price listings. Top Categories : Automobiles, gadgets, jewelry, antiques. Fees : Final value fee (up to 14.35%) + $0.30 processing cost.

9. EBAY

10. Walmart Why sell on Walmart ? - Leading US marketplace with 1.34B monthly visits. - No monthly fees, commission-based pricing (6%-15%). - High customer trust and strong brand reputation. Top Categories : Electronics, fashion, toys. Integration : Connects with Shopify for easy product syncing.

11. WALMART

12. Why sell on Alibaba? - Largest B2B marketplace globally. - 218.5M monthly visits, strong presence in China and the US. - Great for bulk orders and manufacturers. Top Categories : Electronics, beauty, tools, equipment. Fees : Plans start at $1,899/year. Alibaba

13. ALI BABA

14. AliExpress Why sell on AliExpress? - 1.69B monthly visits, popular in Russia, Spain, and China. - Ideal for drop shipping businesses. - Supports 18 languages, operates in 220 regions. Top Categories : Consumer electronics, fashion, home & garden. Fees : 5%-8% commission per sale.

15. ALI EXPRESS

16. Taobao Why sell on Taobao? - China’s leading B2C marketplace with 551.4M monthly visits. - No seller fees, great for domestic sellers. - Strong focus on fashion, beauty, and home decor. Top Categories : Women’s clothing, jewelry, cosmetics. Regions : China, Taiwan, Hong Kong, Singapore.

17. Flipkart Why sell on Flipkart? - India’s top e-commerce site, 635.2M monthly visits. - Walmart-owned, focused on Indian customers. - Best for sellers targeting Indian consumers. Top Categories : Electronics, fashion, books, groceries. Fees : 2.8%-25% commission, depends on category.

18. FLIPKART

19. Rakuten Why sell on Rakuten? - Japan’s top marketplace, 1.45B monthly visits. - Personalized storefronts to enhance branding. - Competitive commission fees (8%-14%). Top Categories : Electronics, apparel, home goods. Regions : Japan, US, UK, Germany, France.

20. Etsy Why sell on Etsy? - Best for handmade, vintage, and custom products. - 1.24B monthly visits, strong in the US, UK, Canada. - Low fees ($0.20 listing fee + 6.5% transaction fee). Top Categories : Jewelry, home decor, clothing, wedding items.

21. Mercado Libre Why sell on Mercado Libre? - Largest Latin American e-commerce platform. - 73M monthly visits, strong presence in Brazil, Mexico, Argentina. - Competitive alternative to Amazon in LATAM. Top Categories : Smartphones, home goods, fashion. Fees : 12.5%+ commission, varies by country.

22. Selling Tips 1. Choose the right marketplace : Consider audience, fees, and competition. 2. Use advertising strategies : Invest in ads to increase product visibility. 3. Optimize product listings : Use SEO-friendly descriptions and high-quality images. 4. Offer top products : Focus on high-rated, best-selling items to boost rankings. 5. Enhance customer experience : Provide seamless payment, shipping, and support services.