12 Ps of Startup Investor Pitchdeck.Jun2024.pptx

PPT Template of 12 Ps for a Startup Investor Pitchdeck

1. 12 “P”s of a Startup
<Investor>
Pitch Deck

Mike Raghavan
B.Tech.-IITM, EMBA-BerkeleyColumbia
Entrepreneur

2. 12 "P"s of a Startup

Investor Pitch Deck
#1 “P"ROBLEM
#2 “PICTURE
#3 “P"RODUCTS
#4 “P"ROTECTION
#5 “P”LAVERS
#6 “P”LAN
#7 “P"ROMO
#8 “P”ROFIT & LOSS
#9 “P”EOPLE
#10 “P”LACE
#11 “P”ROGRESS
#12 “P”ITCH FOR FUNDING

3. <Logo>

<Stratup Name>
Investor
Pitch Deck

<Name of Presenter(s)>
<Title(s)>

4. <Startup Name> Pitch Deck
Agenda / Slides Index

(Example)
Q Vision & Mission (3)
Q Problem (4)
Q Primer - EV vs Petrol 2 Wheelers (TCO) (5)
Q Solution - Flex EVs & ReFlex EVs (6-7)
Q Market Opportunity - 2 Wheelers EV (8-9)
Q Products, Roadmap - Flex EVs & ReFlex EVs (10-13)
Q IPs & USPS - Flex EVs & ReFlex Evs (14)
Q Potential Ecosystem Partners (15)
Q Go-To-Market Strategy (16-18)
Q

5. #1: “P”ROBLEM

PROBLEM (S)
-MAX 3 MAJOR / KEY PROBLEM STATEMENTS
-W / SUB CATEGORIES AS NEEDED

SOLUTION (S)
-DO NOT MENTION PRODUCTS (EXCEPT AS EXAMPLES)

PRIMER
-TO EXPLAIN EITHER PROBLEM OR SOLUTION

6. #2: “P”ICTURE

BIG PICTURE
-MARKET TRENDS
-MARKET DATA

-MARKET OPPORTUNITY

7. #3: “PRODUCTS

PIONEER (CONCEPT)
-INNOVATION, IDEA

PROTOTYPE (POC)
-LAB, DEMO, ALPHA, BETA VERSIONS

PILOT (MVP)
-TRIAL, PRODUCTION READY

PRODUCTION / PRODUCT ROADMAP
-DEPENDS ON EACH PRODUCT LIFECYCLE

8. #4: “PROTECTION

IPs

USPs

-PATENTS

-TRADEMARKS

-COPYRIGHTS

-PROPRIETARY / SECRET SAUCE

-VALUE PROPOSITION (OVERVIEW)
-COMPETITIVE ADVANTAGES (OVERVIEW)
-FIRST MOVER ADVANTAGES (OVERVIEW)
-INNOVATIVE STRATEGIES (OVERVIEW)

9. #5: “P” LAYERS / ECOSYSTEM

PARTNERS
-TECHNOLOGY
-MANUFACTURING
-CHANNEL

COMPETITORS

-COMPETITIVE ANALYSIS (DETAILED)
-COMPETITIVE ADVANTAGES
(DETAILED)

10. #6: “P”LAN

GO-TO-MARKET STRATEGY
-B2B
-B2C
-B2G, ...

SALES STRATEGY
-CUSTOMER ACQUISITION & RETENTION

-TARGET CUSTOMERS
-FREEMIUM BUSINESS MODEL.....

11. #7: “P”ROMO

TRADITIONAL MEDIA STRATEGY
-BRANDING, PR
-TRADESHOWS, CONFERENCES, PARTNER BOOTHS....
-PRINT ARTICLES, INTERVIEWS, ADS...
-BROCHURES, FLYERS, ...

SOCIAL MEDIA STRATEGY
-INDUSTRY SPECIFIC VIRUTAL SHOWS, CONFERENCES, ...
-ONLINE DEMO/ADS, LINKEDIN, BLOGS/VLOGS....

12. #8: “P”ROFIT & LOSS
PRICING / BUSINESS MODEL
REVENUE / SALES FORECASTS

PROFIT & LOSS / FINANCIAL FORECASTS

13. #9: “P”EOPLE

FOUNDING TEAM
KEY TECHNICAL TEAM.
KEY CONSULTANTS

KEY ADVISORS

14. #10: “P”LACE

INCORPORATION

HEADQUARTERS

R & D CENTERS

OFFICE LOCATIONS

FACTORY / ASSEMBLY PLANTS / LABS

15. #11: “P”ROGRESS

CURRENT STATUS

PROGRESS (SINCE LAST FUNDING ROUND)

TRACTION

16. #12: “P”ITCH FOR FUNDING

FUNDING ROUND
-FUNDING REQUIREMENTS
-SHARES (or) PRICE / SHARE (BASED ON VALUATION)
-TYPE OF EQUITY OFFERED (COMMON, PREFERRED)
-USE OF FUNDS

EQUITY INFO (SHARED CONFIDENTIALLY)
-CAP TABLE / EQUITY STRUCTURE
-EQUTIY ROUNDS / ALT. FINANCING, VALUATIONS
-POTENTIAL EXITS (BUYOUT, M&A, IPO)

17. OTHER “P”s (INDUSTRY/ STARTUP SPECIFIC

“P”OPULATION
- GEOGRAPHICS, ETHNIC, AGE GROUP

“P” EOPLE
- BIZ DEV, MARKETING, SALES

“PACKAGING
“P”ROCUREMENT / SOURCING

“P”ORTAL / MARKETPLACE , ....