16. Elena Geo Systems presentation for Investors - 14 Jun 2022.pptx

Presentation on Elena Geo Systems

1. Specialist in NavIC – The Indian GPS

2. Contents 14-Jun-22 2 Ser No Information on Slide Nos 1 Company at a Glance 3 2 About Founder and Core Team 4,5 3 All about the company: Overview, Problem statement, Social impact, Presence in the tech domain, Products, Achievements, Recognitions, IPR 6 -14 4 About Technology : What is GPS?, How many types are there, Why we need our own GPS called NavIC ?, Advantages of NavIC 15,16 5 About Business : Govt Thrust, Market Segments, Business Model for each segment, Traction so far. 17 - 21 6 New Opportunity 22 6 Looking Ahead / Goals : Full Project Scope, all about funds 23 - 24 7 Business Strategy and Plan for B2C & B2B Markets 25-27 8 Why you must invest in Elena ! 28

3. 3 VISION Research and development for human needs. MISSION Implement monitoring solutions using NavIC (The Indian GPS) through indigenous R&D into consideration the Indian requirements, work culture, government rules and regulations and local infrastructure. MOTO Now or Never ISO 9001:2015 Certified Certification QCI ISO Registered with GEM MSME Startup NDA / MoU ISRO Burdwan Uni Ramaiah Inst SVNIT, Surat IIT Indore Member of SIDM ISpA TSDSI RTCM SC104 IEEE RWSI ( VoICE ) Winner of Projects from TCOE of DOT DST Founder : Lt Col V S Velan Co-Founder : Mrs Naveena R Founded on : 05 Nov 2012 Incubated at : TBI, IIT Kharagpur Supplying Products to BEL Army GSL State Govt Police Company at Glance 14-Jun-22

4. About the founder Lt Col V S Velan An Indian army veteran, is a subject matter expert in satellite-based navigation and has been working in GNSS domain since 1998. He was the System Manager for development of monitoring system for the armed forces during 2003-2011. He had taken pre-mature retirement in 2011 to pursue research in this domain. He has been involved in NavIC / IRNSS domain since its inception in 2008 and is also a founding member of the Integrated Space Cell. He was a part of the ISRO team for trial evaluation of the GLONASS based multi-GNSS receiver and simulators. Elena's products are result of research combined with his in-depth domain knowledge and experience. 14-Jun-22 4

5. 5 Steering Team Employees : 23 Direct, 12 In- Direct, 12 On Contract when required 14-Jun-22

6. About Elena Geo Systems – Over View Elena Geo Systems is a revenue generating , space technology start-up that has developed monitoring systems working with NavIC , the Indian GPS system. The company has end-to-end presence in the NAVIGATION and MONITORING domain , extending from the chip level to the user systems level that integrate higher order business intelligence generation processes. Elena’s proprietary Global Navigation Satellite System (GNSS) technology can be used for commercial as well as defence/strategic purposes . Its solutions can reduce losses by 50% and improve efficiency by 30%. 14-Jun-22 6

7. 7 Problem Statement and Solution Antenna Processor Devices Servers Systems Elena Products 14-Jun-22

8. 8 Socio-Economic Impact 14-Jun-22

9. Elena’s presence in the NavIC domain 14-Jun-22 9

10. Product offering 14-Jun-22 10 Antenna External Internal Application specific Processor Quad Band Tri Band Dual Band Devices Hand Held Navigator IVTD IATD Safe Companion Secure Aviation Equipment Ship based devices Servers Tracking Map Application Systems Transport Management Fleet Management Security Management Old Age Home

11. Advantages & achievements of Elena 14-Jun-22 11 Well researched solutions, based on Indian terrain and performance of the signals over India R&D backed Presence all through the spectrum of the NavIC solutions Presence High quality products through quality manufacturing High quality Generation of business intelligence direct from monitoring solutions Business intelligence Good understanding of end-to-end technology and decision makers in the Defence and Space Application sector Insights Achievements so far: Ready with the entire range of products required for the market. Only company with complete NavIC capability, works with both L5 and S Band Signals. Only Indian OEM providing hardware, software and services Single point of reference for monitoring solutions

12. Recognitions 14-Jun-22 12 In June 2021, The Enterprise World magazine recognized Elena Geo Systems as the “ The Best of 5 GPS Tracking Solutions Providers in 2021 ” ( link to the article ) In December 2020, CIO Review India magazine recognized Elena Geo Systems as the “ Most Promising Vehicle Tracking Solution Providers 2020 ” ( link to the article ) Bharat Shakti.in , a reputed and recognised Media platform, identified Elena Geo Systems as one of the top technology holders to contribute towards ‘ Atma Nirbharta ’ (Self-reliance) in Defense / Space sector ( link to the interview ) Winner of funding from TCOE, DOT for development of timing devices based on NavIC Winner of DST project for development of Survey devices based on NavIC

13. Intellectual Property Rights (IPR) Over the past 8 years the company has developed many IPR which makes its products unique Its R&D team of 08 high quality personnel has innovatively solved many problems IPR filing under finalization for the following products and services: Antenna: Multi Band, with S and L Band together in one enclosure. Elena NavIC Processor: L and S Band on the same chip / circuit. Devices: Elena’s own designs, firmware controls fully, integrated sensors. Location Algorithms: Perfected for the equatorial region. Communication: Own algorithms to increase data through put. Tracking servers: Telematics principles used for always-on server. Map server: Method of serving map data different, calculations AI based. Systems: Tailor made for the client, highly customized. 14-Jun-22 13

14. Background of satellite-based navigation systems 14-Jun-22 14 A satellite-based navigation system provides autonomous geo-spatial positioning. It allows receivers to determine their location to high precision using time stamped signals transmitted along a line of sight by radio from satellites. The signals also allow the receiver to calculate the current local time to high precision, which allows time synchronisation. Global navigation satellite system (GNSS) is a general term describing any satellite constellation that provides positioning, navigation, and timing (PNT) services on a global or regional basis. Navstar GPS United States of America BeiDou China GLONASS Russia Galileo European Union Quasi-Zenith Satellite System (QZSS) Japan NavIC India Under Implementation Fully Functional Self declared as Functional

15. Features of Navigation With Indian Constellation ( NavIC ) The positional accuracy of GPS is not up to the mark over the Indian region. Moreover, GPS can be denied any time, it has been denied during Kargil War leading on to more causality on India side. Hence in order to achieve Self dependency and give a superior GNSS system, GoI launched NavIC which is a system like GPS. 14-Jun-22 15 It is a true step in ATMANIRBHAR BHARAT and a BOOST TO INDIA’S DEFENSE CAPABILITIES

16. Government of India's thrust for NavIC Ministry of Road and Transport ( MoRTH ) has :- made it compulsory for all public transport to have an Intelligent Vehicle Tracking Device (IVTD) which should use the Indian NavIC, from 01 Apr 2018. Funding a Project to setup control centres in each state for monitoring movement of vehicles. Project value is 460 Crs . The minister has been announcing that all toll booths will be removed and vehicles will be tracked and charged centrally. Home Ministry, Civil Aviation Ministry and DGCA has announced that: All aircrafts being registered in India should have NavIC. All Drones flyin g in India should use NavIC. A centralised tracking platform for Drones will be created. Ministry of Defence in 2019 has : I nstructed all Defence Forces to adopt NavIC. All procurements will only mention NavIC and Not GPS. Instructed defence production units, BEL, ITI, ECIL, BHEL, AFV to make products for NavIC. Mi nistry of Shipping has a nnounced project to upgrade Lighthouses based DGPS to NavIC. Railways has announced that all Trains and Wagons will be tracked using NavIC. 14-Jun-22 16

17. Market segments High revenue potential Limited number of clients but long-term association The company will reach out to this market by direct marketing and have industry expert consultants Implement System as a Service model High volume market with huge demand. Opportunity for fast monetization The market is very price sensitive The company will have a distributor for each geography or type of industry The company will also look at a franchise model The market is dominated by couple of foreign vendors using GPS technology for their products Revenue from this customer segment is contract oriented Elena is the only company which has demonstrated the capability to make these devices. The company is the only player to have the required processor Due to the founder's experience, the company has got good inroads Company has successfully completed 5 orders in the defense space Defense 5% High precision Users, B2G 10% B2B 20% B2C 65% 14-Jun-22 17

18. 18 Market Type Characteristics Business model Current Status Defence 5% of the Total Market Long gestation. Slow to implement. Once implemented long time recurring income. Need very high precision, Secrecy. Make in India Preferred. Directly Engage the concerned people. Have consultants. Share success based revenue. Supply to Defence PSUs. Only company to have the required processor, Has made in roads, Participating in many projects. Selling directly to the Armed Forces High Precision Users, B2G 10% of the Total Market Dominated by two foreign vendors who base their product on GPS. Utility of the NavIC not understood fully. Slow to open up Make in India Preferred Participate directly. Have strategic partners. Consortium approach where possible . Has made prototypes. Only Indian company which has demonstrated the capability to make these devices. Need complete solutions. Has made a break-in with L&T for the shipping ministry. Business Model 14-Jun-22

19. 19 Business Model Market Type Characteristics Business model Current Status B2C 65% of the total Market Cost conscious. High volume market. Fast monetisation. Huge demand. Distributors for each geographic region or type of industry. Franchise model for agents in other countries. Present already. Revenue being generated. B2B 20% of the Total Market High Revenue potential. Complete system. Limited Numbers. Long term association. Direct marketing. Have consultants. Implement pilot projects, then scale up. System As A Service Model where possible. Have implemented pilot projects. Have to expand into this. Have systems in place 14-Jun-22

20. So far… Based on the initial success, Elena worked a plan for rapid expansion into the market which is expected to be a 200 Billion USD industry within next decade. The company has come up with a detailed plan which will ensure its scaling up from a turn over of about Rs 1 Cr in the year 2020-21 to above Rs 1000 Cr by the year 2025-26. Elena can go public in next 3 to 4 years. 14-Jun-22 20 The company has successfully completed five contracts for a Defence Public Sector Units (DPSU), one each with lab funded by the Department of Science & Technology (DST) and Goa Shipyard Ltd. Company’s unique capabilities and first-mover advantage allows healthy margins realization and these margins are will improve significantly with overall economics of scale . The concentration is on 16 devices, solutions, systems and services based on the current trend and government push. Business traction and growth trajectory As of 20 th Mar 2022, Elena has a healthy pipeline over Rs 25 Cr , to be realized in coming 3-4 quarters post funding.

21. Current Opportunities Elena has developed and supplied a high precision device with Map Data Display, to BEL for use by Army. The Engineering models have been accepted and user trials completed. This project involves supply of 1500 devices for a cost of about Rs 70 Cr. The first lot involves production of 410 units. Elena has received PO for 19.5 Crs to supply the devices. Elena is implementing a project for the DG Light houses through L&T. The total project size is Rs 170 Crs in which Elena’s share will come to about 60 Crs . Currently Elena has supplied products worth 4 Cr to L&T. ITI has invited Elena to be part of their eco systems, in which they will market Elena products. Elena has launched the Drone Navigation Unit recently. This works on NavIC and first of its kind. Since all drones in India have to use NavIC, this move has got huge positive response from the Drone Industry. Many companies have come forward to tie up with Elena on long term basis. Defence has understood the importance of using NavIC and use of S band. Elena is the only company with the right processors for NavIC for the defence forces. Elena’s products made using Elena’s NavIC modules are being welcomed. Direct procurement is becoming the order, since there are no other players in the market. 14-Jun-22 21

22. Current Opportunities BoB , has sanctioned 2Cr working capital for the company without any collaterals. This is the confidence a public sector bank has on the company. IDB I Capitals, has come forward to fund Rs 30 Cr from the Maharashtra Defence and Aviation Venture Fund. In Principle sanction for the same has been received. Further processing is being carried out. Elena has been invited by Goa Government to put up a presence in their Marine cluster and to supply NavIC products for marine applications. Elena has already supplied products for Goa Shipyard. Elena is working with the Odisha government to setup a drone manufacturing park. HNIs have come forward to invest in Elena for the same. Various directorates in the Defence HQs have called Elena to examine the areas of applications of Elena products. Elena is developing fleet Management System for the Army through ASC Centre located at Bangalore. The Pilot project is worth Rs 8 Cr. 14-Jun-22 22

23. 23 Products Identified Vehicle Tracking Systems Map Display System Map and Tracking Server Personal Safety Devices Marine Device Navigation Modules Hand Held Devices Aviation Devices Survey High Precision Devices NavIC Antenna Drones Circuits Wearables Navigator Railways Integrated Monitoring System Fleet Management System Full Project Outline Particulars (in INR million) Year 1 Year 2 Year 3 Year 4 Year 5 Total income 324 828 1,930 4,670 8,587 Cost of sales 217 497 1,081 2,475 4,036 Gross profit 107 331 849 2,195 4,551 Gross profit margin 33% 40% 44% 47% 53% 14-Jun-22

24. 24 Total Required : 80 to 100 Cr or 10 to 12 Million USD, in Phases Immediate Rs requirement, Rs 20 Cr, next phase 30 Cr further Rs 50 Cr . Funds Required Utilisation of Funds 14-Jun-22

25. Business Strategy 14-Jun-22 25

26. Plan for B2C & B2B Market 14-Jun-22 26 Ser No Products Identified Year 1 Year 2 Year 3 Year 4 Year 5 Total Qty (Nos) 1 Vehicle, Asset Tracking System 12,000 24,000 48,000 1,20,000 3,60,000 5,64,000 2 Personal Safety Devices 5,000 10,000 25,000 65,000 1,27,500 2,32,500 3 Hand Held Navigator 1,500 3,250 8,250 15,750 15,750 44,500 4 Drones NavIC Circuits 300 600 1,800 3,000 5,000 10,700 5 Control Room, Server 5 10 18 18 18 69   Total No of Products 18,805 37,860 83,068 2,03,768 5,08,268 8,51,769 6 Revenue ( Crs ) 39.83 80.78 161.58 247.63 393.13 7 Profit ( Crs ) 24.38 49.51 99.58 153.80 241.63

27. Marketing Strategy 14-Jun-22 27

28. Investment Rationale 14-Jun-22 28 The company enjoys a first mover advantage in NavIC enabled products ▷ Government of India’s push to adopt NavIC opens a huge market for the company ▷ Company has a proven track record and has successfully completed contracts from Defence Sector Public Unit. ▷ Company provides end-to-end solutions in the NavIC domain ▷ Based on the order-pipeline, in the first full-year of operations (post capital raise) Elena is confident of revenues upwards of INR 25 crore with an Operatio nal margin up to 300% ▷ This is just the BEGINNING,…. ▷

29. Thank You