1Attitude in sociology psychology .pptx

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1. Attitude

2. N ature and development Attitudes are not innate It is acquired Difficult to change It is developed due to peer pressure, personal experiences, etc

3. Change (persuasion) Change of attitude is called persuasion Source Content receiver

4. Measurement Behavioral measures – GSR, EMG, etc Involuntary – attitude scales and public opinion polling

5. Aptitudes Tests Mechanical aptitude test Clerical aptitude test Musical aptitude test Art and graphical aptitude test Professional aptitude test Multiple aptitude test battery