1Gray_Jeaudi_EBM_PB1_2024-September.pptx

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1. Personal Brand Exploration Jeaudi Gray Entertainment Business Management September 6, 2024

2. Career Goals: Entrepreneurial Entrepreneurial career path implies that I’ll be heading my own organization as a top member. In other words, starting my own business from scratch and build from the ground up. The goal is to accumulate resources and funding necessary to launch my first fully successful business project under my business to solidify myself as an established figure in my industry. My plan is to just keep saving money and building relationships with key players in my industry. Short term goal Before or immediately after graduation, I plan to create and release a independent music project that gains 1 million streams in the first 6 months after release. To accomplish this, I’ll create a well thought out body of work before October 17 2024, distribute the music project immediately with a scheduled release date of approximately May of 2025. I would start by creating a thorough plan to market and promote this project and from there begin to release singles to generate a buzz around the upcoming project by promoting the singles through advertisements, playlisting, social media, online radio and press releases leading up to the release of the full album. Once the album releases, I would continue the marketing and promotionfor a minimum of 6 months in hopes of achieving my goal. If I can’t succeed on that attempt I would simply rinse and repeat while implementing new strategies and content subjects until I can achieve my short term goal. Long term goal Within the next 10 years, my ultimate goal is to establish an independent hip-hop company in which my business can be self sufficient where I provide my own resources rather than depending on mainstream media companies to produce or promote my music To accomplish this I’ve aleady started to build my own relationships with specific key players in my industry as well as releasing music currently to build my company’s catalog, promoting other artists to create testimonials for proof of success, getting experience in promoting and rolling out singles and albums to learn by experience. Consistency and thorough ground work is the only way to successfully engrave my organization as an established figure in my industry from the perspective of my audience. I am currently achieving this through hard work.

3. Professional occupation Self managed music artist (management) My chosen career path is to be a self managed music artist and build my own independent record label to establish a foundation in which I can be self sufficient and provide my own recording, marketing, merchandise and anything necessary to continue operating as a successful musician. Business manager Overall duty is to manage and allocate expenses for music production, promotion, services and any other expenses covering the operation in order to keep the system going successfully Music manager A music manager acts as an advisor and a bridge between the artist and fans being the one who informs the artist on what is exactly garnering the most streams so the artist knows which direction to go in. The music manager would also look for opportunities and collaboratiions Tour manager Coordinates the logistics of the entire tour. Tour manager plans the travel route, show times, lodging and catering. The overall duty is to plan and provide a smooth touring experience.

4. Target audience My target audience is the entire hip-hop market, but more specifically urban environments, battle rap fans, sports enthusiasts and the “barbershop” crowd.

5. Independent Entrepreneurs Urban Environment Individuals transitioning from criminal to professional Sports enthusiasts “Barbershop” crowd Fans of battle rap X X X X X X X X X X X

6. My greatest passions related to my career as an artist include the actual process of creating a music album and I’m also passionate about creating creating good music with lyrical substance. My passion in the management field is being able to set up exceptional opportunities for my organization by doing the ground work of first sourcing opportunities that are complimentary to my brand and from there build genuine connections with individuals who are key to helping provide the opportunities As an artist, my talents are my above average songwriting abilities and a perfectly toned voice that carries. I also have the ability to write a song for any subject matter. My natural talents as a manager are my ability to almost instantly make connections with other people which can make networking effortless, also I have a natural ability to carefully construct effective plans around each individual project I release. Another ability is I’m able to articulate myself well so I’m able to write very effective pitches to potential partners, clients, media outlets or any hired help. I also have an ability to analyze content to understand exactly what audience a campaign for the content should be ideally marketed to. As a manager, things I know the most about are how the many different components to producing a successful music project work together simultaneously to propel a project to success. It’s very important that a project utilizes marketing a project to a new potential audience and promoting it to the returning audience while staying true to the brand’s identity. This requires several key roles to be filled whether by one or multiple people, it’s key that all of the duties of each role to be completed. I also have a broad understanding of the most lucrative markets in my specific industry as far as knowing exactly who they are. I’ve always been interested in music for as long as I can remember being that my mother was a big Tupac fan I gravitated to hip-hop rather early writing songs as young as 8 years old. I prefer listening to a good hip-hop album over any other form of entertainment I come from the exact same urban archetype environment in which hip-hop music appeals to and is consumed by the most

7. Competition Jeaudi Gray Industry Experience Over 7 years of experience as a self managed independent hip-hop artist. I also run my own record label/agency. Education I’m currently working to earn my associates degree in entertainment business management Noteworthy Experience Maintaining my organization’s success for over 4 years and getting placement for my projects on some of the most notable hip-hop platforms like DJ Smallz , NPR and Rap genius Skills and proficiencies My skills include songwriting of above average talent and in depth analyzation of content to determine exactly where and how to market each individual project. Overall online presence Articles relevant to my career path connected to my stage name on over 200 online publications as well as having my content available to every single music streaming app in the world via Roc Nation distribution Jermaine Shute Industry experience Over 20 years experience in the industry as a hip hop artist as well as 15 years as a CEO of the record label in which he is signed to. Education Has attended college multiple times with a business major but never completed Noteworthy Experiece Over $1 million earned independently in the music industry and projects featured on top tier media outlets like Vlad TV, Rap genius, and Dirty Glove. Maintaining a successful organization and career for over 20 years. Experience as an artist under both Yo Gotti and Birdman. Also his company is responsible for propelling the careers of more than 5 other artists who are successful today. Skills and proficiencies Skills are incredible songwriting ability and self management skills that have kept him successful for over 20 years Overall online presence More than 1000 publications online showcasing the artist’s work or brand connected to his stage name or company as well as having music available on every music streaming app available to the public world.

8. Identity My core values are; creativity, recognition, dedication, consistency and excellence, all reflective to my brand and aspirations to be appreciated as one of the greatest hip-hop artists in history. I have a vivid vision of myself as a successful CEO of an independent record label in which I serve myself as an artist to provide a foundation of self sufficiency. I aspire to be a successful independent hip-hop artist. My guiding principle is the desire to provide hip-hop with lyrical substance which is in high demand currently with hardly anybody to provide to the market. This is complimentary to my passion because my passion is writing lyrically superb songs which could very easily fill the void in which this demand exists. According to my archetype, my super power is being able to captivate my audience to build a community of those with similar interests or mind states in which I could ideally turn into my audience or target market. What I Do: I’m a self managed hip-hop artist, CEO of my own independent company How: I have collected my own resources needed to professionally release and promote music including distribution, media networks and outlets for press and roll outs and even my own studio locations. Why?: I am very passionate about songwriting and music overall is my favorite form of entertainment

9. Promise & Position

10. Networking

11. Digital marketing I plan to use Facebook, tiktok , twitter, Instagram and snapchat mainly to build my online presence within my industry’s community as well as building my own personal audience who will interact with my brand. On each respective website I’ll be showcasing my own music as well as keeping my audience entertained with alternative content that can be relevant to my brand. Condusive to my Royalty brand archetype which implies I should use my charisma to captivate and build my own community of consumers.

12. Professional development

13. References https://agency.dottedmusic.com/tpost/3zaz5lmt41-management-in-music-the-different-types http://logangarrett.com https://www.nashvillescene.com/music/nashvillecream/starlito-the-cream-q-a/article_633cbefe-75b1-11ed-94f6-87bcc1ed2bc7.html https://en.wikipedia.org/wiki/Starlito