The Ordinal Approach to Utility Analysis:
Indifference Curve Approach
1. Limitations of Cardinal Approach to Utility Analysis
Ordinal Approach :
2. Assumptions of Ordinal utility analysis
3. Concept of Indifference Curve and its graphical presentation:
4. Definition and Properties of an Indifference curve:
5. The Budget Constraint or Budget Line or Price Line:
6. Equilibrium of the Consumer/Optimal Consumption
The Ordinal Approach to Utility Analysis:
Indifference Curve Approach
1. Limitations of Cardinal Approach to Utility Analysisand Overcoming by
2. Assumptions of Ordinal utility analysis
3. Concept of Indifference Curve and its graphical presentation:
4. Definition and Properties of an Indifference curve:
5. The Budget Constraint or Budget Line or Price Line:
6. Equilibrium of the Consumer/Optimal Consumption Point
Thelimitationsofthecardinalapproachto
1.Subjective units for the measurement of utility does not provide any satisfactory
solution
2.The assumption of Constant utility of money is also unrealistic
Utilitycannotbemeasuredinanyabsolute
muchthemarginalutilityofonegoodexceeds
indifferenceanalysis.Thisdoesnotinvolvemeasuring
butmerelyrankingvariouscombinationsof
assumesthatconsumerscandecidewhetherassumesthatconsumerscandecidewhether
another.
Theaimofindifferenceanalysis,then,istoanalyse
rationalconsumerchoosesbetweentwogoods
indifferencecurvesandbudgetlines.
toutilityanalysis
units for the measurement of utility does not provide any satisfactory
The assumption of Constant utility of money is also unrealistic
sense.Wecannotreallysay,therefore,byhow
exceedsanother.Analternativeapproachistouse
measuringtheamountofutilityapersongains,
ofgoodsinorderofpreference.Inotherwords,it
whethertheypreferonecombinationofgoodstowhethertheypreferonecombinationofgoodsto
analyse,withouthavingtomeasureutility,howa
goods.Indifferenceanalysisinvolvestheuseof
Assumptions of Ordinal Approach
i)Rationality:Consumersaresaneandwant
andpricesofthecommodities.
ii)UtilityisOrdinal:
iii)ConsistencyandTransitivity:
iv)Diminishingmarginalrateofsubstitution
v)Totalutilityisafunctionofcommodities:
Assumptions of Ordinal Approach
wanttomaximizetotalutilitygivenmoneyincome
substitution:
AA
ii) Utility is Ordinal :
Ranking: A
B
Or C
A > B > C
B C
Cardinal Utility:
A = 2500 util; B = 1500 utiland
C =700
Marginalrateofsubstitution
consumption):
Theamountofonegood(Y)(pear)that
ordertoobtainoneextraunitofanother
Diminishingmarginalrateofsubstitution
consumesofgoodXandthelessofgood
personbepreparedtogiveupinorderpersonbepreparedtogiveupinorder
ΔY/ΔXdiminishes.
The reason for a diminishing marginal rate of substitution
principle of diminishing marginal utility
(MRS)(betweentwogoodsin
thataconsumerispreparedtogiveupin
anothergood(X)(orange):i.e.ΔY/ΔX.
substitution(MRS):Themoreaperson
goodY,thelessadditionalYwillthat
ordertoobtainanextraunitofX:i.e.ordertoobtainanextraunitofX:i.e.
diminishing marginal rate of substitution is related to the
principle of diminishing marginal utility
The relationship between the marginal rate of substitution and marginal
utility:
IntheaboveFigure,consumptionat
consumptionatpointb.Thustheutility
beequaltotheutilitygainedbyconsuming
themarginalutilityofanorangemust
Therefore,MUoforanges/MUofpears
marginalrateofsubstitution.WithXmeasured
ontheverticalaxis,then:
MRS=(MU
X/MU
Y)=theslopeof
sign)
The relationship between the marginal rate of substitution and marginal
utility:
pointayieldsequalsatisfactionwith
utilitysacrificedbygivingup6pearsmust
consumingonemoreorange.Inotherwords,
besixtimesasgreatasthatofapear.
pears=6.Butthisisthesameasthe
measuredonthehorizontalaxisandY
ofindifferencecurve(ignoringnegative
Properties of an Indifference curve
1.Downwardslopingtotheright
2.Ahigherindifferencecurve(IC)shows
lesssatisfaction.Thus,indifferencecurves
ofutility.
3.Indifferencecurvesdonotintersecteach
4.Indifferencecurvesareconvextotheorigin
Properties of an Indifference curve
showsagreateramountofsatisfactionandalowerone,
curvesshowanordinalratherthanacardinalmeasure
eachother
origin
Property 1 & 2
IC3
IC1
IC2
.A.
B
C
IC-1
IC-2
Property 3
ΔX
Pear
Y
IC-2
At IC-1: B = C and at IC-2 : A = C
i.e., A = B; But according to property 2, A is on a higher
position , so A > B. Therefore, its an ABSURD that two
ICs intersect each other.
ΔX
Orange X O
ΔX
ΔX
ΔY1
ΔX
ΔY3
ΔY2
Property 4
(if it is Concave)
Pear
Y
i.e., A = B; But according to property 2, A is on a higher
position , so A > B. Therefore, its an ABSURD that two
ΔX
What happens if IC is not convex.
Hence ΔY1<ΔY2<ΔY3, which does
not conform with the MRS principle
Orange X Orange X O
BUDGET LINE
Whereasindifferencemapsillustratepeople’s
dependontheirincomes.Thebudgetlineshows
isabletobuy,given(a)his/herincomeavailable
Budget line A graph showing all the possible combinations of two goods that can
be purchased at given prices and for a given budget.
BUDGET LINE
people’spreferences,theactualchoicestheymake
showswhatcombinationsoftwogoodsaconsumer
availabletospendonthemand(b)theirprices.
A graph showing all the possible combinations of two goods that can
be purchased at given prices and for a given budget.
Consumption Possibilities for Budget $30 and $40
Achangeinincome:
Iftheconsumer’sincome(andhencebudget)increases,
theoldone.
Achangeinprice:
Therelativepricesofthetwogoodsaregivenbythe
budgetlineequalsP
X/P
Y.Ifthepriceofeithergoodchanges,
Consumption Possibilities for Budget $30 and $40
increases,thebudgetlinewillshiftoutwards,parallelto
theslopeofthebudgetline.Thustheslopeofthe
changes,theslopeofthebudgetlinewillchange.
Budget Line Showing Income change (left) and price change (right)Budget Line Showing Income change (left) and price change (right)