2020 What to Expect Toolkit - 09.05.2021.pdf

Toolkit Exp2020 Dubai

1. EXPO 2020 WHAT TO EXPECT VIDEO SERIES
VIDEO MARKETING ASSETS FOR PARTNERS & INTERNATIONAL PARTICIPANTS
May 2021

2. CONTENTS
1.Introduction
2.The narrative & how the series works
3.Where to use the video series assets
4.Specifications

3. INTRODUCTION

4. INTRODUCTION
You, our Partners and International Participants, are key to the diverse makeup of Expo 2020.
Expo 2020 will run international, regional and local marketing campaigns throughout 2021 and
2022 to drive anticipation, excitement and, ultimately, ticket bookings.
In addition, we have created a unique video series for you to share with your employees,
stakeholders and customers that explain ‘What to Expect’ when the gates open.
The series of six videos will cover the highlights of what will be an exceptional World Expo –the
first in our region and the most diverse ever.
The videos will be in multiple formats and durations for use on your social media platforms and
websites.

5. APPROACHTHE NARRATIVE

6. THE NARRATIVE
JOIN THE MAKING OF A NEW WORLD
Our brand strapline ‘Join the making of a new world’ creates an umbrella for all communications.
‘WHAT TO EXPECT’ VIDEO SERIES THEMES
Expo 2020 is multifaceted, with our ‘What to Expect’ video series communicating the key ingredients of Expo 2020 and highlighting
what our audience can expect when they arrive on site.
HERO VIDEO 1
VIDEO 2VIDEO 3VIDEO 4VIDEO 5
The Greatest Global
Gathering in History
The World’s Most
Inventive Ideas
The World’s Greatest
Show
The World’s
Most Inspiring
Architecture
The Whole World
In One Place
VIDEO 6
A Unique World of
Collaboration and
Opportunity

7. HOW THE VIDEOS WORK TOGETHER AS A SERIES
HERO VIDEO 1VIDEO 2VIDEO 3
VIDEO 4VIDEO 5
The Greatest Global
Gathering in History
Sums up the five support
videos that follow and gives
an overview of what to
expect at Expo 2020.
The World’s Most
Inventive Ideas
The inspiring ideas and new
perspectives brought to
Expo 2020 by our
International Participants
The World’s Greatest
Show
The diverse array of
incredible live
entertainment from
international performers,
musicians and stars
The World’s
Most Inspiring
Architecture
The visually striking and
emotionally inspiring
architecture that visitors
will discover across
Expo 2020.
The Whole World
In One Place
The bringing together of
more than 190 countries to
share their histories, their
achievements, their
cuisines and their cultures.
VIDEO 6
A Unique World of
Collaboration and
Opportunity
A place where all businesses
can enable growth through
new opportunities, greater
investment and forge new
alliances to accelerate
sustainable growth.
.

8. WHERE TO USE THE
VIDEO SERIES ASSETS

9. WHERE TO USE THE VIDEO SERIES
You will be able to use the 6 videos on the following platforms:
1) Proprietary Website
Your organisation’sofficial website
2) Proprietary Social Media Accounts
Your organisation’sofficial social media accounts (e.g. YouTube, Facebook, LinkedIn, Instagram, Twitter)

10. APPROACH
VIDEO ASSETS

11. The Greatest Global Gathering in History
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Caption:
Join the whole world in one place and discover inspiring new ideas and
cultures, every day for six months.
Caption:
اﻧﺿﻣوا ﻟﻠﻌﺎﻟم ﻓﻲ وﺟﮭﺔ واﺣدة واﺷﮭدوا ﻋﻠﻰ ﺗﻧﺎﻏم اﻷﻓﻛﺎر
واﻧﺳﺟﺎم اﻟﺛﻘﺎﻓﺎت ﻛل ﯾوم ﻋﻠﻰ ﻣدار 6أﺷﮭر.
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15” Version

12. The World’s Most Inventive Ideas
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Caption:
Reimagine a better future, discover life-changing innovations and explore
everything we can be, every day for six months.
Caption:
اﻧﺿﻣوا إﻟﯾﻧﺎ ﻻﻛﺗﺷﺎف اﻟﻣﺳﺗﻘﺑل ﺑﻧﻔﺳﻛم واﺧﺗﺑﺎر اﺑﺗﻛﺎرات ﺳﺎﺑﻘﺔ ﻟﻠﻌﺻر
ﻛل ﯾوم ﻋﻠﻰ ﻣدار 6أﺷﮭر.

13. The World’s Greatest Show
Caption:
Experience the world's greatest entertainment from local and
international artists, every day for six months.
Caption:
اﻧﺿﻣوا إﻟﻰ أﺷﮭر اﻟﻧﺟوم واﻟﻔﻧﺎﻧﯾن اﻟﻣﺣﻠﯾﯾن واﻟﻌﺎﻟﻣﯾﯾن
واﺳﺗﻣﺗﻌوا ﺑﻌروض ﺗرﻓﯾﮭﯾﺔ اﺳﺗﺛﻧﺎﺋﯾﺔ ﻓﻲ اﻟﺣدث اﻷروع ﻓﻲ اﻟﻌﺎﻟم
ﻛل ﯾوم ﻋﻠﻰ ﻣدار 6أﺷﮭر.
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14. The World’s Most Inspiring Architecture
Caption:
Explore the city of the future and discover the world’s most visually
striking and emotionally inspiring architecture, every day for six months.
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اﻧﺿﻣوا إﻟﯾﻧﺎ ﻟزﯾﺎرة ﻣدن اﻟﻣﺳﺗﻘﺑل واﻛﺗﺷﺎف أﻛﺛر ﻣﻌﺎﻟم اﻟﻌﻣﺎرة إﻟﮭﺎﻣﺎً وإﺑﮭﺎراً
ﻓﻲ اﻟﻌﺎﻟم ﻛل ﯾوم ﻋﻠﻰ ﻣدار 6أﺷﮭر.

15. The Whole World In One Place
Caption:
Join the greatest global gathering, meet innovators and entertainers from
more than 190 countries and taste flavours from around the globe, every
day for six months.
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إﻧﺿﻣوا إﻟﻰ أروع ﻟﻘﺎء ﻋﺎﻟﻣﻲ ﯾﺟﻣﻊ أﺷﮭر اﻟﻣﺑﺗﻛرﯾن واﻟﻔﻧﺎﻧﯾن ﻣن أﻛﺛر ﻣن 190دوﻟﺔ
وﺗذوﻗوا أﺷﮭﻰ اﻟﻧﻛﮭﺎت اﻟﻌﺎﻟﻣﯾﺔ ﻛل ﯾوم ﻋﻠﻰ ﻣدار 6أﺷﮭر.

16. A Unique World of Collaboration and Opportunity:
Caption:
Experience a unique world of collaboration and opportunity. Network
with industry leaders and changemakers and start the world of
tomorrow.
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اﺧﺗﺑروا ﻋﺎﻟﻣﺎً ﻣن اﻟﺷراﻛﺎت واﻟﻔرص. ﺗواﺻﻠوا ﻣﻊ ﻧﺧﺑﺔ رﺟﺎل اﻷﻋﻣﺎل وﺻﻧّﺎع اﻟﺗﻐﯾﯾر واﻧﺿﻣوا إﻟﻰ ﻋﺎﻟم
اﻟﻣﺳﺗﻘﺑل.