2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

Slides presented by Phil Hornby, Founder and Director of "for product people", at Cambridge Product Management Network, on Monday 17th June 2024.

1. Cambridge Product Management Network
Going beyond the
“Now-Next-Later” Roadmap
Phil Hornby | for product people
Thanks to our sponsors

2. Going beyond the

Now
Next
Later
Roadmap
Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd2

3. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd3
…this…

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…this…

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…or this…

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BORING!

7. Helping product leaders
think clearly, make strong
decisions, and take powerful
action that drives high-
impact outcomes
“
”
It Depends - 13/06/24 7 © 2024 for product people Ltd

8. What is the
purpose of a
roadmap?
© 2024 for product people LtdGoing beyond the Now-Next-Later Roadmap - 17/06/24 8
?

9. Who uses a
Now-Next-
Later
roadmap?
© 2024 for product people LtdGoing beyond the Now-Next-Later Roadmap - 17/06/24 9
?

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Timeline
Timebox
Timeframe
Timing Maturity

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Now Next Later NeverAlready+ +
Strategic picture?
Commercial picture?

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#1

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Content
#2

15. © 2024 for product people LtdGoing beyond the Now-Next-Later Roadmap - 17/06/24 15
What do
you put on
your
roadmap?
?

16. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd16
Need
JTBD
Problem
Benefit
Gain
User Outcome
RequirementTHEMES!

17. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd17
Timing Maturity
Content Maturity
TimelineTimeboxTimeframe
MixedOutcomesFeatures
Gantt
NNL
Outcome-
oriented
?

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Timing Maturity
Content Maturity
TimelineTimeboxTimeframe
MixedOutcomesFeatures
Gantt
NNL
Outcome-
oriented
?

19. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd19
Timing Maturity
Content Maturity
TimelineTimeboxTimeframe
MixedOutcomesFeatures
Gantt
NNL
Outcome-
oriented
?

20. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd20
Timing Maturity
Content Maturity
TimelineTimeboxTimeframe
MixedOutcomesFeatures
Gantt
NNL
Outcome-
oriented
?

21. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd21
Timing Maturity
Content Maturity
TimelineTimeboxTimeframe
MixedOutcomesFeatures
Gantt
NNL
Outcome-
oriented
?

22. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd22
#3

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Who is the
audience of
your
roadmap?
?

24. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd24
Detail
High Level
Internal
Initiatives
Public
Initiatives
Dev, Ops
Product Marketing
Customer Support
Development
Partners
Trusted
Customers
CEO & Execs
Sales & Marketing
General Public
(source: Janna Bastow)

25. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd25
Visualisation
#4

26. © 2024 for product people LtdGoing beyond the Now-Next-Later Roadmap - 17/06/24 26
How do you
visualise
your
roadmap?
?

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New Hardware
Rollout
Initiative Y
Production Environment Buildout
Q3MayApr June
Special
Security
IT
SalesForce
Product
Production Backup
PCI Compliance Analysis
Impacted At RiskOn Track Done Not Started / On Hold
Network Redesign Ph.1
Facility Setup
Infrastructure Upgrade
BCP Critical Work List
Datacenter Move
ISO 27001 Certification
Salesforce Integration
New Feature B
Initiative X
Mobile apps
New Feature A
UI refresh
Predictive Model
Enhanced Workflow
Initial Hardening
Refined Hardening
Partner Integration
New Feature C
Persona 2 Support

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The 12 visual styles…

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Table
GanttFunnelSequenceTree
Board Plot
RadialMoonshot
Crawler
Horizons
Road
TraditionalAmbiguityLinearMisc

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You might need a roadmap
for your roadmapping!

42. Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd44
= +
www.talkingroadmaps.com

43. Effective
Learning
Training and learning materials to grow
skills and knowledge
Engaging
Workshops
Workshops and facilitation to solve you
and your team’s problems
Empowering
Coaching
Coaching and support to empower you
and your team to achieve your goals
Going beyond the Now-Next-Later Roadmap - 17/06/24 © 2024 for product people Ltd45
Services

44. It Depends - 13/06/24 © 2024 for product people Ltd46




It Depends

Making Product Decisions in Context


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early reader?

45. It Depends - 13/06/24 © 2024 for product people Ltd47
Phil Hornby
for product people