2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - Greenville HUG.pptx

Join us for our next Greenville Hug event where we will explore Hubspot's Content Hub! During this session, we will break down in detail the Content Hub's features and use cases for marketers for creating & managing content. Hope to see you there!

1. Hubspot's Content Hub and the Implications for B2B Marketers Greenville HUG

2. Let's Connect linkedin.com/in/egarciavaz boundify.io/demand-gen-studio EMILIO GARCIA Managing Partner, Boundify Greenville HUG

3. Let's Connect linkedin.com/in/miranda-jenkins/ MIRANDA JENKINS Demand Generation Specialist, Boundify Greenville HUG

4. Let's Connect linkedin.com/in/gabriela-garcia-137b77246/ GABRIELA GARCIA Demand Generation Specialist , Boundify Greenville HUG

5. Table of Contents Introduction & Overview of Content Hub Features The Implications for B2B Marketers How to Utilize Content Hub for Creating Content How to Utilize Content Hub to Manage Content

6. Hubspot’s Content Hub Hubspot's Content Hub is an AI-powered, All-In-One content marketing software that helps marketers create and manage content designed for every step in the customer journey. Marketers Today Need To: Create more content than ever before Ensure that it is highly specific and tailored to each point in the buying journey and distribute it among a multitude of channels All-in-one content management platforms, like Content Hub, can help to streamline the process.

7. Implications for B2B Marketers The beauty of an all-in-one content marketing software is just that: it's all in one. With the need for creating high-quality content has come a wealth of platforms to help us do so, an all-in-one platform can help streamline.

8. Implications for B2B Marketers The addition of AI in content creation & management platforms has helped to take some of the workload off our plates. But if there's one thing we've learned about AI, it's that it takes some training before it can actually become a meaningful assistant to your work.

9. How to Utilize Hubspot’s Content Hub Creating Content Let’s get into the features of Content Hub that help marketers create content such as: AI Copywriter ( New ) Sync Lead Capture with CRM Content Remix ( New ) Maintaining Brand Voice with AI ( New )

10. AI Copywriter You can generate copy for a new blog post, social media, or email by providing the AI content assistant with a prompt or topic. The software will generate a high-performing topic and outline and do the initial research and writing for you.

11. Lead Capture Automatically Synced to Your CMS Any Lead Capture forms or call-to-action links included in your content will automatically funnel your data into your CRM, where your teams can access it and leverage it to power and tailor future campaigns.

12. Content Remix Making high-quality content takes time and effort but is worth it in the long run. Repurpose that content and make it work harder for you. HubSpot's content remix feature reworks your existing content for various channels such as social media, blogs, images, and marketing emails, creating unified brand messaging.

13. Maintain Brand Voice with AI-Generated Content With Content Hub, you can input your existing content to define your brand voice. The AI-powered assistant will analyze it and generate a summary that captures your unique style and tone. Once your brand voice is set up, generating content in your brand voice becomes much more consistent and trustworthy, speeding up your content creation and editing time.

14. How to Utilize Hubspot’s Content Hub Managing Content Let’s get into the features of Content Hub that help marketers manage content such as: Analytics & Reporting Video & Podcast Hosting ( New ) A/B Testing Content Embed ( New )

15. Analytics & Reporting With analytics and reporting built into the content software, you can make HubSpot your source of truth for all your data. Instead of comparing reports from each platform, you can connect your CRM data to your marketing, sales, and service data and integrate data from your existing business apps to HubSpot to unite it all under one roof.

16. Video & Podcast Hosting With the video and podcast hosting feature, you can now record and embed videos and podcast content across your website, marketing emails, and social media channels all in one place. The tool also has built-in reporting to help you understand the impact of each video you produce.

17. A/B Testing The A/B testing feature allows you to test two page versions at the same URL to see which one performs better. Half of your visitors will see one version of the page, while the other half will see the alternate version. You can compare the performance on each version and then set the winning variation as the only live version of the page and revert the other variation to draft.

18. Content Embed Content Embeds allows you to create and customize your content in HubSpot and integrate it directly into your WordPress site without coding or design expertise.