20240620092143D3730_2024Session 01 - Introduction to Entrepreneurship Prototyping.pptx

Introduction to Entrepreneurship Prototyping

1. ENTREPRENEURSHIP PROTOTYPING SESSION I INTRODUCTION TO ENTREPRENEURSHIP PROTOTYPING Dr. Surjandy., S,Kom ., MM

2. Prototyping Course Course 100 mins 2 times GSLCs Week 5 and Week 9 2 times assignments week 9 and week 12 1. Review 5 Products/Services during BINUS Entre Festival and at Web BISANARA in Week 9 2. Explanation about your Product/Service week 12 2 times domain experts week 7 and week 11

3. Introduction of Prototyping Journey

4. Introduction of Prototyping Journey

5. LO 1 : Identify value propositions in creative and innovative business ideas and market opportunities Learning Objective LO1

6. Introduction of Entrepreneurship Prototyping Entrepreneurship Kind of Entrepreneur Technopreneur Digipreneur Sociopreneur Creativepreneur Cultivatepreneur Tourismpreneur FoodPreneur Artificial Intelligence

7. Introduction of Prototyping Sustainable Development Goals Create Entrepreneur focus on SDG

8. Entrepreneurship Prototyping Overview

9. Introduction of Prototyping Knowledge, Motivation, & Mindset Entrepreneurship Knowledge, Motivation, & Mindset

10. Introduction of Prototyping Theory & Practice of Entrepreneur

11. Introduction of Prototyping Creating Team Creating Team Team Hi + Bye

12. Team

13. Introduction of Prototyping Creating Team It is a good idea to create teams with people who are different from one another This allows teams to have many different perspectives and expertise for a broader view of the Design Challenge and different team strengths Teams research (input-process-output model) has shown that processes have more influence on the results of teams than other elements (such as team composition or formulation of the challenge or the design prompt)

14. Introduction of Prototyping Team Process Variables How to team communicates How it is led or managed (“ leadership ”) Psychological security

15. Introduction of Prototyping Desain Thinking Principles Work as visually as possible Build on the ideas of others Resist criticism and judgement Allow wild, unusual ideas Think user-centered Full attention for the speaker, no parallel conversations

16. Team Hi + Bye

17. Introduction of Prototyping Team HI “Rituals” play an important role in collaborative work A good basis for uninhibited cooperation and a positive team atmosphere is created by taking the time to get to know one another The coach or workshop leader should ensure that every team member participates , even if some will contribute more and some less

18. TEAM BYE At the end of the group work, a short “Bye-Round” is a good idea The Team Bye should be anchored in the agenda as a fixed item of the day at the beginning; otherwise, it may be skipped due to a lack of time and low energy levels The “Bye” serves to give each team member the opportunity to share with the team , about the day itself, or their state of mind, to address both satisfaction or displeasure with the cooperation

19. Student Activities

20. TEAM Student Activities Ch oose the head prefect Make teams consists of maximum 4 persons mixed from different majors

21. Next Session Preparation

22. Next Session Preparation Idea Prototype Validation Segmenting Targeting Positioning (STP) 4 steps sketch Notes: Always bring minimum 1 laptop per team every week for classroom activities Always make a documentation of the team progress (for the reporting purpose)

23. References Osann , I., Mayer, L., & Wiele , I. (2020). The Design Thinking Quick Start Guide: A 6-step Process for Generating and Implementing Creative Solutions. John Wiley & Sons.