2025's Most Creative Entrepreneurs Taking Over the Future of Business Abdulrahman Inayat.pdf

Featured in ciolookmedia, Abdulrahman Inayat, Co-founder of W7Worldwide, is redefining marketing communications in Saudi Arabia. With Vision 2030 driving transformation, he blends cultural depth with digital innovation, setting new benchmarks in public relations, brand strategy, and experiential marketing for the region’s future-focused business landscape

1. CIO””*

2025's
MOST CREATIVE
ENTREPRENEURS
TAKING OVER THE
FUTURE OF

BUSINESS

Abdulrahman Inayat
(Co-founder and Director
W7Worldwide

A Marketing Communication Maverick-

ABDULRAHMAN

INAYAT

ES
4 Bridging Connections, Creating Impact
vores. com with W7Worldwide

M

2. REGISTER NOW

4. Redefining
What's Possible

5. strategic execution, fing new ways to solve complex
‘problems and deliver value ot rm pot mars
"Wir its pionering groundbreaking solutions,
integrating stabil into business DNA, or odon
customer enperienos, their work embeds the future of
cri.

What sts them apart not just what hy build, bt how
{hoy bul it Thor leadership is rote in adaptability,
ini, und a wilingss to collaborate across borders
and disciplina. In doings, they aro crating cons
‘where innovation iv and where Fata generations an
eam even ie

‘As you explore the stores within this smc, you will
‘wines how cach of thse etreprecurs has aed
challenge int opporumic, imitation into erative el,
nd vss ito rain They mind us tht eat is
‘ota side note in ei as the vary engine hat
prop progres.

‘Wis with grat pride hat we present 2025% Most Creative
Entrepreneurs Taking Over the Faure of Business May
ei jours per tha rite ambition, ad enc
yu os the limites potential in reimagining the way.

a,

6. THE FRONT PAGE EXCLUSIVE

08

A Marketing Communication
Maverick -

Abdulrahman Inayat:
Bridging Connections, Creating
Impact with W7Worldwide

7. INDUSTRY INSIGHTS

‘Thinking Big. Acting Smart
Strategic Playbooks of Modern Entrepreneurs

‘The Spark Behind the Venture
Unpacking Entrepreneurial Vision

8. clo™™

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Research Analyt Erie Smith
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sals@ciiook com
August, 2025

9. Company

Brief
_Abdulratiman has been instrumental in shaping the fr ion
Abdurahman inayat | w7Werdwide | "Gf delving impact culta attuned communication
Corfounier and Director | wiworldwide com Solutions across the MENA region.
Under Ashraf’ leadership, panse CG has eared a strong
Astrat ori Kane CGI presence in he global creative markt, producing award
"0 Rom | winning projects for entertainment, advertising, and corporate
Butheina Hamed Kasim _ Driven by a passion fr trying and cultural exchange,
Founder & dues thin established Cinema Ai to create a space where
Managing Director | Gremaakilcom | diverse cinematic oles can be experienced and appreciated.
"Mohammed has dedicated his career to bringing authentic
Mohammed Saeed Hart | Lammtar Pictures | "ya parative oie irough word das animation aná
Fr wae meda productions.
‘Mohammed has bulk Entourage into a trusted partes for
Mohammed Tayem Emourge
Pom | Global bands, governments, and orgriratins seeking,
Fe pon native ways to connect with their audiences.
Molham has led the company in crating strategies that
Molham krayem Beyond Group ‘empower brands dive growth, and create meanigful
Founder & CEO. ‘beyondroup com ‘connections with target audiences,
ata has bul a career on breaking barriers and teng
onan tale wee ‘compen stories that reflect bath regional cutre and
Tue universal human experiences.
Rami has become an influential gure inthe global fasion
ami AL A aia
: Industry, showcasing is work on prestigious runways and
Creative Director Owner | rumilalıcam Si pr
Wh over two decades of experience inte gaming and
Reine Abbas Wa! Studios ‘creative industries, eine has been atthe forefront of
‘Owner wactudiorcom | Promatng et erst education, and esp in game
design
With a background in architecture and a passion for blending
ler) mais ‘calural hentage with contemporary design, Wael leads
waiwaldesign.com
Creative Director

‘projects that ae both aesthetically eompeling amd

‘environmentally conscious.

10. THE FRONT PAGE EXCLUSIVE

‘Abdulrahman Inayat
Co-founder and Director

11. 2025 Most Creative Entrepreneurs Taking Over the Future of Business

| A Marketing Communication Maverick-

Abdulrahman
Inayat

Bridging Connections, Creating Impact
with W7Worldwide

At W7Worldwide, our enduring
mission is to connect people
and leave a lasting impact.”

12. Shaping Saudi

Communications Future

with W7Worldwide

Ihe marketing communications landscape in Saudi
“Araba is evolving rpidly—drven by Vision 2030,
ital transformation, and a new generation of

Leaders shapinghow brandengige with soccty-Amongthem

is Abdulrahman_Inayat. Co-founder and Director of

|W7Werldwidc pionering Saudi marking communications
agency making significant mark on cres industry

Building Strategic Bridges to Empower Brands

_Abgulrahman belies that marketing communications today
‘must go farbeyond uation advertising.

“At W7Worldwide, our mission isto connect people and
leave a lating impact, Were commited o redefining public
expectations and sing now standards of excellence; he
Sas

With a digitally savy population and a highly dynamic.
business environment, Saudi Arabia demands an agile
apprusch to branding and communication. Abdulrahman
[Kas tam that uses data dmven stops and AL powered
tools to ber understand dices, streamline outra, and
respond quickly to evolving market nocds. These took
mpower W7Worktwid to engage diverse sectors across the
‘Kingdom and beyond effectively and authentically.

Creating Agcy and Meaningful Engagement

[At he heart of WT Worldwide philosophy isthe ration of
apilceslarsscablingthetcmualaptand ko change

és ot just bau reacting to trends. We believe in setting
"Ababa sys

Throngh innovative sioylcling and conumer-centrie
campaign, WI Worldwide e rshaing the communica

66

Navigating the
dynamic marketing
communication
landscape, we
remain committed to
reshaping public
perceptions and
setting new
benchmarks for
excellence.”

99

WTWorldwide: A Homegrown Leader with Global Vision

Founded by Abdelcahman Inayas and Abdallah Ina,
|W? Worldwide as grown io a trusted marc inthe industry, |
wth deep expertise cross sectors The agency focuzcson:

+ spear
+ Cine

+ Stakeholder Engagement À
+ gn Y

+ Social Media & Thought Leadership

14. 66 |

As we embark on
the next journey,
lets carry forward
W7Worldwide's spirit
of collaboration,
innovation, and
excellence.

99

nn

‘The strength les in translating no just language, but
cular. bridging global ruegos wih eal sigh

Commitment to Purpose und CSR Leadership,

is ditinguisbed no only by is serios
excellence bulby is valu riven mission.

“Out commitment to the PR industry goes beyond business
We believe in leveraging our platform la inspire positive
change and contribute mcuninglully Lo society.”
‘Absulliman es.

“his purpose i recto in he agency CSR participation,
community engagement, and thought adora in regional
td global forums,

Track Record ofResltsand Recognition
In 2023, W7Worldwide canodrulóple indus cooles,

including neminlies at te MEPRA and PRCA Digital
Anar or

+ Bes Digital Campaign "Communicating the Unifying
SpiritofRamadsa”

+ BextUscorVideo- "clint Work chind Haj
+ Best Reporting & Measurement — "Redefining

Ramadan Dining Experiences” & "Launching the
Region New Healthcare Insurance HQ"

‘These campaigns reflect the agency strength in stralery,
“exento and dsvering work hat uly resonates

Conclusion
{Under AlsdlrlrmanísIcaderdip, W7Werldwide comimos
ead ihe charge in transforming how brands communicate

Saudi Arba. Cs a journy rota in purpose, rive by
ovation, and aligned with he Kingdoms ambitious vision

W7

RLOWIDE

15. 19 - 20 November 2025
Al Hamra International Exhibition
& Conference Center, Ras Al Khaimah

16. Thinking Big, Acting Smart |

Strategic Playbooks of

MODERN
ENTREPRENEURS

rireprencursip thee days im ust about unching

à company its about creating a word that docs

yet exist and then erating tn today’s Fs pad
Bla century word, great entreproncuns ae people who wed
bie Picture vision with ral, actinable plans, These
visonari don thik outside th box; hey redfinc the Box
"sc balancing risk with rise, and imagination wi
carcfalexccnion.

Today crroprncursare vaig for opportunity toknek.
Theyre creating doors where here were none, arnesing
iccbmology, information, and global networks lo werd
industries, repair systemic als ad ranform cur. What
ct hear isnot merely hei ty o ist at sale, but
(oct with precision amar boll and responsive

Learningto Unlearn

bead in enipreneuri success thew days is vil
competence: the ar of uncaming, The alos that tered
sos u dorado ago arc now akiqused. Success
founders are the ones who know when to challenge
stashed wisdom, burn outdated structures, nd volvo

“They value Nexibiity over a ph
spin dl dow'tmind pivoting even whonithurs

Mate of unse

No matter iis mapping Lay customer pipelines off to
community beso engagement modal, or divesting legacy
infrastructure for cloud ative architect, ounces must
‘el ir mental modes cr und over. L

ing, in hin
way im omg, adv proc a von lo say curo
snd confer wil ot knowing,

a ut

Teast 021

18. Data-Driven, But Human-Led

na digital fs wold, the ability gain meamingfal insights
from information is competitive bencht Enicprecan
today are looking lo Al, analytic, and automation not for
cffcincy but for empathy—to understand users at sale,
anicipaibchavior andcustomiveinterctons

‘Bat gro founders know thal dats lone deceit make
dsciium poop de. The emotional ineligncet intere
data income, to know when to rst gut oro pivot based on
qualite focdbac, cant he automated. Wherever human
judgment and dat ile is whore the reales stag ae
tom,

Parponeasa Strategy

(Once of liga mision, values, purpose are now core
pillars of strategy. Customers, cpocialy Gen Z and
molle, ac sol just buying things hoy ar ying ito
dream. Sucesfl erreprencue of today high growth
companies recognize that purposes not an don for charity,
ut Compeitve different that eves loyalty, advocacy,
andevenivestrinerest.

Mission driven startups ac attracting the bet people and
pita ac wel. They arc not just building ecosystems, hey
lg Dueincsscs shine up communis while sealing
profits Tee founder den just ask the question "How mock
an we grow?" They an the question, "Why are we growing,
ndwhoarewetsking within?”

‘The Power ofLean and iterative Bailing

‘Those days of having to constr the entire ve before
sailing are behind we Entreprenoresp prints today hove
{heiroriginsin kan tartup philosophy tet, iterate validate,
peat Minimum viable products (MVPs), Pta releases and
quick feedback loops arnt chevrons theyre strategie

“The smartest enreprencus embrace velocity, bt nota the
expense of wr alignment. Thy understand that perfect is far
too offen the oncmy of etter. When hoy are clso lo uses,
text camions cay and teat m seal ms, hoy eee
tik whileacclerating innovation

‘Building Teams That Bild Futures

treprencunhipieneveran individual Behind every
Visio founder ao the st of individuals who co-owe the
mese and strtch the Hints daily. Succes in the new
entrepreneurial cconomy rie on having top performing.
‘ross functional teams that succeed throwgh teamwork,

Visionary leader ae rng hiring to take hiring for
diver of thinking of the al nd of fires, md into cry.
{alent investment. They create safety to performance
altres And most significan, they ead fo auth,
‘ot authority powering to cad, challenge, and gow:

Funding with Foresight

(Capital remain primary catala for tarp ces, ute
_ grates founders employ Masa tol toa goal not gral in.
if, They don sok vations: hey sock val lice
Amon when to bootstrap, when ris, and from whom Ie
Jplics bringing on inventor wh dant bring capital, ut.
also doc and rate mtodvetons

Increasingly, miesion-orieted venture capta, angel
máis, and altemative structure Be rven based
financing ar reshaping the way growth ix approached by
entreprencurs In an overarching climate of economic
‘certainty, responsible dewandshi of capital isbecoming a
valuable imovatonitci

Final Thought: Legacy Over Hype

[Ata moment when everyone is tated on exit and vel,
nmeprencrs tay a looking in the epposi dicton to
legacy, Theyre wondering: What do we ka behind? Not
jstinthe way ofeach but inthe way of contribution, culture,
and community. The best plzybooks now are aot about
chasing ende hee about bung lasing value

Thinking big is not enough anymore. Acting
mar strategically, ethically, and empatheialy is what
the great entrprencursoftomorrow willbeknown for 4

16

Pass

20. BUSES |
RESILIENCE

~ | RESILIENCE

21. | The Spark Behind the Venture

Unpacking
ENTREPRENEURIAL
VISION

ne ever evolving world of entreprend des are

cvoryhers, What parte an ephomorl ouh rom

real busines ea forse mach les tangible bat mnt
Stronger vision. Entreprencurial vision is not nocossanly
having a place to go; is socing something othe don,
Peieving ina betr way and relent moving ha belief
forward until is living, breathing busines. 11 the spark
that ignites innovation and the compass that guides founders
hroughunceraimy.

Secingthe Unseen

Entrprencurial vision is often thought up in silence a
mas ol samsung wile walking by a sop, a ration
about Ihe way somching works, oF an eiphany Ua hee i
an open space inthe markt that someone tas lo coxe
Visionaries ar able to recognize dots bete lines nobody
lac as, acing pestle othr people rogar as sky,
impossible orcventoolish.

Lock a Elon Mass SpaceX venture, Back when he sat,
ovate space travel ws a pipe dream or ste icon. But
Musk had greater ambitions then the existing limits He
imarined a world where humankind would be mult
plancary and ho worked backward frm thee. That is the
‘ature of enreprencunal vision it hata tendency to begin.
seers eaten ds not

19

DE

22. "The Bridge Between Idea nd Execution

Concepts ae sc, yt vision isthe soi in which they
grrmimate. The vision of a srta provides the cates,
Orientation, and higher purpose to is mission. bring
stakcholdcre together, inspires teams, and welcome

‘move, when capital is ih, and when competitons move
fester han cape, alte visi ithe compas. Ista
opens nic, sharpen focus, and confirms mission
fartclongriphtand depot

Making Vision a Culture

Longest ling companies as (boo whote founder bed
‘hei vision into the organizational DNA. [isnot mater of
‘what the company is doing tica mtr of wha th company
ande for

Take Patagonia, whose founder Yvon Chouinard at up a
company with dream of mutriabili, comcrvatcs, and
‘eponsihe anti ofthe environment Tat vision we
‘flected in product innovation, jo police, advertising, and
‘even giving away the profits fom the company to combat
‘dba warming, The utcomc? A very commited customer
axe, a highly respected brand, and à busines model Oat
combiner and paper

When employees make corporations mission thet own,
they det nc o he managed on ily asis instead, hey
cp moin fond sb pampas, because ney kn whore
theyre going

‘Vision as Ditferentator

Markets restart, From startups in technology to green
brands, ditraption is aot a burrword anymore is à
beginning. In this space, vicion will be a powerful
iéretisor [sw makes cutomerechooss Brand A over
Brand B, eve fie products are the same. Ws what makes
talent join arto with an uncertain Banc a corporat job
‘witha paye

Purpose gives significance to action. When a company
‘communicates why it xt ira an emotion bond with
the public. Iti this bond that builds community, und
communities girerincto movement.

This is especially relevant inthe value driven economy of
today, where Millet and Gon Zar incresingy deching
their work and purchase decisions based on purpose and
vale A husos witha shred and motivating visions
tabs tea movement peoplewanttabe apart

From Vision to Adaptation

Unlike the common misconception, a power vision i no
boat being rigid. fa, he retest entrepreneurs lear how
16 evolve their approach without violating the essential
(essen oft vision Startups pivo daily Markets cts,
the noce of customers change, technology evolves hut a
powerful vsionisotrighdHevelvesbut remains score.

“ake Neti What gam asx DVD by mail rental seves
today a worlwide streaming gant and content creator. te
vision to rvoltioniv enlertsnmen! consemption ver
hited. Bat ite implementation has undergone several
‘einvertions That alchemy of vision driven leery
enable formation win disnea.

‘TheEnduring Spark

Amida the cacophony of valuation ties, growth hack and
product markt Bt, the nheren, complicated Force tht
fuels every successful business vision can ho casy to
‘oven Nota sde ina pitch deck era metivational sgn on
the wall te what gets the entrepreneur out of ed in the
‘morning, why others are demo them, and why y believe
stars ienalusteenesiable hut imperatve

All legendary startups, groundbreaking idas, or legendary
‘entrprencur stared ot wth dream. Maybe Hwa fit 3
rumor a ske, ora weckend endesvor But with ri, ps,
nd determination, hat ide tured nto something he world
‘ould ignore,

So the next time you se samp ph or ear oF a young
entrepreneur tring something now, don just ook a tht
tech or Ihe Pusincs model Ask hat vision ie diving
À bosons that whore the futurist

2]

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