2208 sapmarketing cloud releaseannouncementcall1658401595067.pdf

SAP Marketing Cloud

1. PUBLIC
SAP Marketing Cloud Product Management
July 21, 2022
SAP Marketing Cloud
What's New 2208

2. 2PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Legal Disclaimer
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of
SAP. This presentation is not subject to your license agreement or any other service or subscription agreement with SAP. SAP
has no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or
release any functionality mentioned therein. This document, or any related presentation and SAP's strategy and possible
future developments, products and/or platforms directions and functionality are all subject to change and may be changed by
SAP at any time for any reason without notice. The information on this document is not a commitment, promise or legal
obligation to deliver any material, code or functionality. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or
non-infringement. This document is for informational purposes and may not be incorporated into a contract. SAP assumes no
responsibility for errors or omissions in this document, and shall have no liability for damages of any kind including without
limitation direct, special, indirect, or consequential damages that may result from the use of this document. This limitationshall
not apply in cases of intent or gross negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially
from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only
as of their dates, and they should not be relied upon in making purchasing decisions.

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Welcome
Upgrade Process
Influence Requests
Release Overview
Tips & Tricks
Enablement Content
Q&A
Agenda

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§Use the Q&A window to ask questions
§Keep the questions focused on the presented features and enhancements.
àFor other questionsplease use the Influence tool, orthe Community.
§We will attempt to answer all your questions, either verbally or inline through the chat, as time allows.
§Open questions will then be answered offline and added to the replay materials of the session
Quick reminders for this Release Session

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Scope in What‘s New Document: Time Schedule:
SAP Marketing Cloud
Upgrade to 2208
Note: Current state of planning, may be changed by SAP at any time without notice. All dates
are proposed dates.
Patching Windows:
Customer contact receives an email with the dates, progress and success.
Source: Upgrade Schedule & Maintenance Schedule

6. 6PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Marketing Cloud –Upgrade Process (APJ/EMEA/AMER Regions)
Business impact
Note: Last transport on
Tuesday 10 p.m. local
data center time prior to
Q upgrade downtime
(9 p.m. if in daylight
savings time)
Transport Details: SAP Activate Methodology

7. 7PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
20212022
2111 Innovation deliveriesin lockstepwithS4HANA Cloud 2202
2023202420252026
22082302
….
…
•2202releaserunsat customersites
•2208 releaseis soontobeinstalled
•2302 releasein development
•Plannedfeatureswill bepublishedcontinuouslyon SAP Road Map Explorer
•Releases containtechnicalaswellasmarketingbusinessinnovations
•Deliveriesalwaysfollow thedeliveryscheduleof S4 Hana Cloud->Upgrade Schedule
This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or noninfringemen
Today
SAP Marketing Cloud Release Overview

8. 8PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Finetuned
campaigncapabilities
resulting in
higherconversions.
SAP Marketing Cloud InvestmentAreasin 2022 and beyond
Continued focus is supporting complex marketing use cases for enterprise scale customers
*This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at anytime for any reason without notice. This document is provided without a warranty of any kind, either express or
implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or noninfringement.
Extend capabilities of the
EmailLite Editor to
replace theClassic Editor
over time.
Extend and harmonizepre-
delivered segmentation
objectsfor faster adoption,
performance
optimizedmodels and
further extensibilityoptions.
Surface configuration
andmodelling
improvementproposals.
Create visibility
onsystemhealth for the
customer.
EMAIL LITE
EDITORSEGMENTATIONCAMPAIGN
MANAGEMENT
RESILIENCE &
TRANSPARENCY
Contribute to SAP
IntelligenceEnterprise to
ensure
seamlessprocesses and
a consistentuser
experience
INTELLIGENT
ENTERPRISE

9. SAP Marketing Cloud Release Overview of Q3 Release
Dynamic Customer Profiling and Segmentation
§Account-Related CBOs in Contact Segmentation Object
§Harmonization of Segmentation Attributes for Landing Pages and Events
§B2B Segmentation based on Main Contact Field
§Segment on Contact Relationship Interactions
§Enablement of Target Group Export through Export Definition in the new UI
Campaign and Journey Orchestration
§Edit Released Emails and Email Templates in the Email Lite Editor
§Custom Domain for Link Tracking and Show Email in Browser
§Change Log in Campaigns
§Subscription for Trigger-Based Campaigns
§Flag to Avoid Target Group Rebuild on Campaigns
§Stop Date
Operation
§Operational Report showing the Schedule of Campaign Actions
§Check Your Marketing Solution
Further Features

10. 10PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Have full flexibility of CBO usage in
segmentation.
§Increase the support of B2B scenarios.
§Avoid building custom views for specific B2B
use cases.
productivity
Key Capabilities
§Enable assignment and usage of CBOs for:
oAccount
oRelated contact
§Integrate the CBOs in the unified data
source.
More Information
Custom Business Objects in Segmentation
Influence Request
237058 -Extend Custom Business Object
(CBO) -B2B Segmentation
What’s New in Dynamic Customer Profiling and Segmentation
Account-Related CBOs in Contact Segmentation Object

11. 11PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Provide clarity for users for which attribute to
use in which context.
§Avoid the need for exposing missing
attributes through custom views.
productivity
Key Capabilities
§Make available the full set of filter attributes
across all SAP Marketing Cloud
segmentation objects related to:
oLanding pages
oMarketing events
§Deliver full documentation of all attributes.
More Information
Using Landing Page and Form Attributes in
Segmentation
What’s New in Dynamic Customer Profiling and Segmentation
Harmonization of Segmentation Attributes for Landing Pages and Events

12. 12PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Provide more-focused target groups in B2B
scenarios.
§Avoid duplicate emails for contacts that have
several accounts.
§Avoid building custom views for specific B2B
use cases.
productivity
Key Capabilities
§Availability of the main contact field as a
segmentation attribute, allowing the creation
of account-based target groups for the main
contacts only.
Influence Request
271199 -B2B -Include "Main Contact" field in
segmentation
What’s New in Dynamic Customer Profiling and Segmentation
B2B Segmentation based on the Main Contact Field

13. 13PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Segment either on all interactions of a
contact or only on those that are linked to the
account-contact relationship.
§Enable more-precise targeting in B2B
marketing campaigns.
productivity
Key Capabilities
§Provide three sets of interaction attributes
with clear semantical distinction:
§Account interactions
§Contact interactions
§Relationship interactions (new with
SAP Marketing Cloud 2208)
What’s New in Dynamic Customer Profiling and Segmentation
Segment on Contact Relationship Interactions

14. 14PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Increase usability.
§Increase the end-to-end user experience.
productivity
Key Capabilities
§Seamless integration of target group export
through export definition in SAP Fiori.
More Information
Member List
Influence Request
227013 -Enable Target Group Export via Export
Definitions in new UI
What’s New in Dynamic Customer Profiling and Segmentation
Enablement of Target Group Export through Export Definition in the new UI

15. 15PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Make corrections to emails and email
templates without having to create new ones,
and without affecting the campaign.
Key Capabilities
§Edit emails and email templates that are
already released, regardless of whether the
emails have already been sent with a
campaign.
§See which version of the email a contact
involved in the campaign has received, in the
overview of their contact profile.
More Information
Revise Released Emails Lite and Email
Templates Lite
Influence Request
246196 -Editor 2.0 -Ability to edit already
released templates
What’s New in Campaign and Journey Orchestration
Edit Released Emails and Email Templates in the Email Lite Editor
Edit email thatisalready
released.
See which version of the
email a contact involved in
the campaign has received.

16. 16PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Give the possibility to personalize links using
brand name.
§Contribute to a lower spam rate.
Key Capabilities
§Ability to use one custom domain for Link
Tracking.
§Ability to use one custom domain for Show
Email in Browser.
More Information
Using Custom Domains for Link Tracking and
Show Email in Browser
Influence Request
269406 -CNAME for external link domain
What’s New in Campaign and Journey Orchestration
Custom Domain for Link Tracking and Show Email in Browser
ØCommunication Arrangements for email communication scenarios
(SAP_COM_0016 and SAP_COM_0040) now have new parameters to
indicate a custom domain:
ØNote that only one custom domain is supported for each service.
ØCustom domains must also be configured in the Content Delivery Network
(CDN), for example Akamai.

17. 17PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Provides audit capabilities.
§Shows who and when campaigns were
approved or rejected.
Key Capabilities
§Provide visibility on who changed what and
when on campaign header attributes,
including status.
§Search, sort, and filter on dates or changes.
More Information
Change Log in Campaigns
Influence Request
221796 -Change History Tab for Campaigns
254945 -Campaign Approval Workflow doesn't
show the workflow history if the approval is
rejected.
What’s New in Campaign and Journey Orchestration
Change Log in Campaigns

18. 18PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Support newsletter subscription for email
actions using trigger-based campaigns.
Key Capabilities
§Subscription is enabled for email actions in
trigger-based campaigns as long as the email
actions are initial actions and followed up by
subsequent email actions.
§Any other actions that are not email actions
are not impacted by subscriptions.
§Any email actions after an non-email action
are not supported and will result in an error
during campaign execution
More Information
Subscription-Enabled Campaigns
Influence Request
229478 -subscription on trigger-based
campaigns
What’s New in Campaign and Journey Orchestration
Subscription for Trigger-Based Campaigns
Subscription is checked
Only 1staction is executed successfully
Subscription is not check, yet actions areexecuted

19. 19PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Provide flexibility to allow target group rebuild
or suppress it for each campaign individually.
§Optimize system performance by choosing
not to rebuild the dynamic target group for
each executionof the campaign.
Key Capabilities
§Provision of a flag to suppress target group
rebuild on campaign execution details.
More Information
Creating Campaigns
Influence Request
276926 -Ability to set the Retention Period for
specific target groups
What’s New in Campaign and Journey Orchestration
Flag to Avoid Target Group Rebuild on Campaigns

20. 20PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Optimize system resources usage by
stopping campaigns from collecting
interactions once the campaign is finished.
Key Capabilities
§Provide an option to stopthe campaign, so
that it stops automatically on a specific date,
without any manual intervention.
§Provide a warning message for the existing
campaigns without a stop date.
More Information
Stoppingor Pausing Campaigns
What’s New in Campaign and Journey Orchestration
Stop Date

21. 21PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§Support the scheduling of campaigns to have
a better system usage.
§Give visibility on campaign execution and the
target groups that are used.
Key Capabilities
§Show the schedule of campaign actions.
§Provide insight on the execution duration and
delays.
§Display which target groups are used in the
campaigns with the number of members.
More Information
Campaign Action Execution Schedule
Campaign Action Schedule by Target Group
Influence Request
212810 -Add campaign 'Schedule time' to the
Campaign list page and to the marketing
calendar
What’s New in Campaign and Journey Orchestration
Operational Report showing the Schedule of Campaign Actions

22. 22PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Business Benefits
§More transparency on the system data and
resources.
Key Capabilities
§Provide visibility on the system’s health.
§Suggest good practices to free system
resources and improve performance.
§Guide the setup of some scenarios using a
wizard-like app.
More Information
Check Your Marketing Solution
Checking for Campaigns That Should Be
Stopped
Checking for Campaigns Without an End Date
What’s New in Campaign and Journey Orchestration
Check Your Marketing Solution

23. 23PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
What’s New in Campaign and Journey Orchestration
Reduced Offer Validation when Sending Test Emails Lite
Improve sending of test emails that contain
an offer block.
Fewer offer and coupon validation checks
will be performed to ensure that test emails
containing an offer block are always sent.
The sending of test emails lite, which contain an offer block, has been changed as follows:
•When a test email is sent, using the With Attribute Values option, the offer block is always also
sent, regardless of the status of the No email without valid offer switch and the validity of the
offer.
oIf a coupon is assigned to the offer block, this is always also sent if a coupon code is
available.
•When a test email is sent, using the With Contact option, unlike when it is sent during
campaign execution, the offer blocks for offers that are to be valid in the future are also sent.
oIf the No email without valid offer switch is active, no test email is sent. If this switch
isn't active, the test email is sent but without the offer block.
oIf a coupon is assigned to the offer block and a coupon code is available, this is also
always sent.

24. 24PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
In segmentation configuration, it is now
possible to search and filter the entries of
the Attribute Visibility table of segmentation
profiles. This is useful for profiles on
segmentation objects with a large list of
attributes.
What’s New in Dynamic Customer Profiling and Segmentation
Segmentation Profile -Search and Filter for Attribute Visibility

25. 25PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
When you assign custom fields to
segmentation objects, the system generates
HANA views based on the standard views in
order to enhance them with the custom
fields. This was done so far system locally
(that is, in quality and production system
separately).
Now the views are only generated in quality
and transported the usual way by software
collection export and import together with
the other generated objects, for example,
the custom fields themselves and the
changes to segmentation configuration.
This change does not change anything to
the functionality. You might only notice that
new objects for the generated HANA views
show up in your software collection when
new custom fields are created and added to
segmentation.
What’s New in Dynamic Customer Profiling and Segmentation
Custom Fields in Segmentation -Generation of Transportable HANA Views

26. SAP Marketing Cloud
Tips & Tricks

27. 27PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Tips & Tricks: DKIM for Approval Workflow Notification
New technical infrastructure for internal
email notification used for approval
workflow.
If you are using custom sender domain for
such email notification, you must enable
the Domain Keys Identified Mail (DKIM)
authentication.
Deadline August 1st2022.
To check if you have custom sender domain, go
toManage Your Solution > Configure Your
Solution > Output Management under the
Application Area Application Platform and
Infrastructure > Define Sender Domain under
System Administration.
If you have specified custom domains, createa
service request for component XX-S4C-OPR-
SRVto enable DKIM for your custom sender
domains.
Note thatthisenablementisnot impacting
marketingemail thatyouaresending
throughtheCampaignsapp.
More informationin theemail thatyoushould
havereceived, ifyouareusingcustomsender
domainsforapprovalemail notification. …

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Tips & Tricks: New Sinch EmailService
New email service endpoints from Sinch is
replacing the original endpoint provided by
SAP Digital Interconnect.
This change enables compliance with
Sinch's sets of domains and offerings.
Deadline September 30th2022.
You must change the URL in communication
arrangement for communication scenario
SAP_COM_0040
This changedoesn‘timpactin anywayyour
senderreputation
More informationin 3139747 -New Sinch service
for email for SAP Marketing Cloud -SAP ONE
Support Launchpad.
Change the Service URL

29. 29PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Tips & Tricks: New Sinch SMSService
New SMS Service from Sinch is replacing
the SAP Live Link 365 mobile service
formerly provided by SAP Digital
Interconnect.
This change enables compliance with
Sinch's sets of domains and offerings.
Deadline September 30th2022.
2 step process:
üSinchmust migrate your SMS account
üYou must adjust the configuration of
communicationarrangements for
communication scenarios
SAP_COM_0041 and SAP_COM_0299
More informationin3139793 -New Sinch Text
Message service for SAP Marketing Cloud -SAP
ONE Support Launchpad.
Change the Path and Service URL

30. 30PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Tips & Tricks: Partner Solution for WhatsAppIntegration
SAP is committed to engage more and more
with partners to provide value to our
customers by enriching our ecosystem.
SAP Marketing Cloud used the Open Space
Partner Opportunities initiative to provide a
partner solution for the influence request
WhatsApp Business API standard
implementation,
Refer to this video for information: Open Space
Partner Opportunities ; WhatsApp Integration
Winner

31. 31PUBLIC©2022 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Tips & Tricks: Certificate-based User Provisioning with Corporate Identity Provider
New possibility to extend the options for
identity authentication methods through
certificates.
Enables customers to establish X.509 client
certificate-based authentication method in a
corporate identity provider setup.
Follow the documentation Enable IdP-
Initiated SSO from All Corporate Identity
Providersto set it up.

32. SAP Marketing Cloud
Enablement Content

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Must-Read Blog Posts

34. SAP Marketing Cloud
Coming up: Webcasts

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Register for Upcoming Webcast

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Additional Resources
Webcasts
Newsletter
User Communities
SAP Customer Experience§SAP Help Portal
§SAP Community Network
§SAP Customer Influence
§SAP PartnerEdge
§SAP CX Works Expert Recommendations
§openSAPMicrolearning
§Learning Journeys
Click on icon: Further links:

38. Thank you.

39. © 2022 SAP SE or an SAP affiliate company. All rights reserved.
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warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or
any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation,
and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platforms, directions, and
functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason
without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or
functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they
should not be relied upon in making purchasing decisions.
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